Strategy & Organization

The research of this group focuses on developing a comprehensive understanding corporate organizational and business strategy through narrative, as well as instrumental analysis. Currently, the group is engaged in developing strategy scales for use in assessing organizational performance and comparative strategy assessment.

Research Plan 2021-2022

Active UBT Researchers

International Collaborating Researchers

Current Research Projects

  • Artificial Intelligence in Marketing and Organizational Decision Making: Some Challenges and Concerns
  • Understanding Artificial Intelligence through its Applications, and Concerns

Research Publications

Other Related Groups