UBT NEWS
UBT NEWS
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Real-Life Case Study Challenge with Savola
For the first time in CBA’s history, marketing students in the “Brand Management” course partnered with Savola Group on a real campaign for “Afia Nuts.” The project, worth 60% of the course grade, added a competitive edge that inspired creativity and commitment.
Six teams delivered integrated campaigns with market analysis, creative concepts, digital solutions, and media planning. The winning team impressed with a locally tailored campaign, strong slogan, and effective promotions. Members: Enas Al-Harbi (Leader), Banan Ghassal, Dima Oshari, AlAnoud Al-Hamdan, Maya Qurban, and Rana Al-Aswad.
Supervised by Head of the Department Dr. Sharifa Ahmed, and Dr. Abdulelah Althagafi, with special thanks to Dr. Kholod Aggad. CBA Dean Dr. Ramzia Albakri proudly celebrates students who learned, applied, and innovated in a real-world setting.
Jeddah College of Advertising Signs MoU with SAD News Channel
As part of its commitment to bridging academia and industry, the Jeddah College of Advertising (JCA) at the University of Business and Technology has signed a Memorandum of Understanding (MoU) with SAD News Channel during the Forward graduation exhibition.
The MoU aims to provide students with professional training and hands-on experience in the media industry. It will also support content creation, strengthen journalism skills, and help students build expertise in digital media.
SAD News Channel expressed excitement about the agreement, reaffirming its commitment to nurturing Saudi talent and equipping students with the tools needed to thrive in today’s evolving media landscape. JCA emphasized that this collaboration reinforces its mission to connect academic learning with industry practice, offering students meaningful pathways into careers in broadcast and digital media
Workshop on Accounting Theory and Practice
The College of Business Administration at the University of Business and Technology, represented by the Accounting Department, organized two workshops aimed at deepening students' practical understanding of key accounting practices on May 7 at the university's Corniche campus.
The first workshop, on the development of the tax system in the Kingdom, was presented by Dr. Ihsan Al-Bahkali, Director of Ihsan Financial and Administrative Consulting Office. The second workshop, titled "Internal Audit and Governance," was presented by Mr. Ibrahim Saif Al-Din, Director of Internal Audit at Ground Services Company. Both workshops were organized to fulfill the Accounting Department's mission of linking theoretical knowledge with professional practice.
The workshops were attended by Dr. Kholoud Bajunaid, Vice Dean of the College, as well as a large number of students and faculty members. At the conclusion, Dr. Kholoud presented certificates of appreciation to the guests. Certificates of appreciation were also awarded to outstanding students and those who published academic research at international conferences. Faculty members were also honored for their outstanding efforts in obtaining academic accreditation for the Master of Science in Accounting program.
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Workshop by UBT graduate for Marketing students’ exposure to real marketing practices
The University of Business and Technology's College of Business Administration (CBA), represented by the Marketing Department and headed by Dr. Sharifah Ahmad, organized a workshop for Marketing students. The workshop was led by UBT graduate Ms. Dana Younis, an experienced marketer, who delivered an interactive workshop titled “Back to UBT: Guiding Future Marketers through Afia Challenge” on the 16th of April 2025 at the UBT Corniche campus.
The workshop was directly related to Marketing students in the Brand Management course, as they are currently working on their marketing communications campaign for Afia snacking products. It gave them the opportunity to further explore various aspects of marketing campaigns through real, live examples, as part of their preparation for the Afia presentation. The students are scheduled to present their 360-degree marketing campaigns to Savola executives in May, as part of the ongoing collaboration between UBT and Savola to inspire students with a real-world marketing challenge.
The CBA Vice Dean, Dr. Kholoud Bajunaid, thanked the CBA organizers and Ms. Dana for her willingness to share her experience with the students. Her informative and relevant talk was appreciated and greatly beneficial for the students. Event photos were captured and shared by graduating Marketing student, Abdulaziz AlTamimi.
The College of Advertising at the University of Business and Technology organized a series of specialized workshops and training sessions as part of the “Forward”
exhibition, held on May 2 and 13. The initiative aimed to support the college’s graduates by equipping them with essential professional skills to succeed in today’s fast-paced job market.
This effort reflects the college’s commitment to providing hands-on, interactive education that enhances student readiness and aligns with developments in the media and advertising sectors both locally and globally. The workshop series commenced with a session led by Ms. Riva Badr, Senior Account Director at the global agency Ogilvy, titled “Understanding Advertising in the Saudi Market.” The session explored key challenges and opportunities for advertisers in the local market, emphasizing the importance of cultural insight and audience targeting in successful advertising campaigns.
Following this, Ms. Menna Al-Saadawi, Talent Development Partner at Publicis Groupe, conducted a workshop titled “Exploring a Career Path in Advertising.” She focused on strategies for building a successful career in the competitive advertising industry.
The third workshop was delivered by Mr. Karim Marwah, Head of Digital Innovation at Serviceplan Agency, under the title “Advertising and Artificial Intelligence.” He discussed the impact of emerging technologies on creative advertising and how they are improving the efficiency of digital campaigns.
The fourth session was a tailored training program for university leadership, titled “Mastering Media Charisma,” presented by media professional Dr. Naif Al-Olayani. The session concentrated on media influence skills and cultivating a strong leadership presence across various communication contexts.
The event concluded with a workshop presented by Ms. Dania Al-Hamrani, Director and Producer at Eggdancer Productions, titled “An Overview of AI-Supported Filmmaking.” She explored the intersection of cinematic creativity and advanced technology, highlighting future opportunities in the field.
These events underscore the College of Advertising’s dedication to fostering a dynamic learning environment grounded in practical experience and industry engagement, ensuring that graduates are well-prepared to navigate the evolving demands of the modern job market.
College of Advertising – Advisory Board Meeting Summary
The College of Advertising held its quarterly Advisory Board meeting to review the past year’s key achievements and discuss ongoing academic program development initiatives.
The meeting featured insightful contributions from board members leaders in advertising, media, academia, and alumni whose expertise helps align the college’s programs with the evolving needs of the job market. Their feedback plays a vital role in enhancing academic quality and maintaining industry relevance.
The college expresses its sincere appreciation to all board members, whether attending in person or virtually, for their continued commitment and valuable support.
This meeting reaffirmed the college’s dedication to innovation in education and its goal of preparing graduates to lead and succeed in the dynamic fields of media and advertising.
UBT and Goody Host Second Session of Real-Life Educational Project
As part of the ongoing collaboration between the Marketing Department at the college of Business administration and Goody to bridge the gap between academia and industry, the second session of the real-life marketing research project was successfully conducted.
This session, attended by Goody representative Ms. Asma Muqaibil and delivered by Mr. Imran Shaikh, focused on equipping students with essential data analysis techniques to prepare them for the final stage of the project. Mr. Shaikh guided students through practical approaches to analyzing and interpreting data, helping them draw meaningful insights that will support their final presentations and recommendations.
The initiative, coordinated by Dr. Kholod Aggad and supervised by both Dr. Aggad and Professor Mohammad Zulfeequar, continues to offer students a hands-on learning experience rooted in real-world marketing challenges.
The department extends its appreciation to Goody and its dedicated representatives for their valuable contribution to this academic-industry partnership aimed at enriching student learning and career readiness. Special thanks to Dr. Sharifah Ahmed, Head of the Marketing Department, for her continuous support and encouragement of marketing students. Her leadership plays a vital role in empowering students and fostering impactful collaborations with industry partners.
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UBT Students Visit Mövenpick Hotel to Design Blueprint Projects
The Marketing Department at the College of Business and Administration organized a field visit to Mövenpick Hotel Tahlia Jeddah, led by Dr. Kholod Khalid Aggad, as part of the final project for the Services Marketing course.
This visit provided marketing students with a valuable opportunity to apply their academic knowledge in a real-world hospitality setting by observing and analyzing the hotel’s service operations. Students focused on designing detailed service blueprints for key departments such as room service, restaurant operations, meeting rooms, and event services.
Through direct observation and guided exploration, students were able to identify service touchpoints, understand frontstage and backstage processes, and evaluate the customer journey in a dynamic environment. This hands-on experience clarified key course concepts and enabled students to better understand the complexities of service delivery and design.
We extend our sincere thanks and appreciation to Mr. Monther Ahmed Abou Alssil, General Manager of Mövenpick Hotel Tahlia Jeddah, for his warm hospitality and generous support.
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UBT students win in Showreel event
Abdulrahman Humaid Wins Best Documentary Film at 12th Showreel
We are proud to announce that JCA student Abdulrahman Humaid has won the Best Documentary Film Award for his exceptional work highlighting Saudi culture at the 12th Showreel, hosted by Effat University on April 15th.
Abdulrahman's documentary stood out for its compelling narrative, cultural depth, and visual storytelling, earning him top recognition among a competitive field of international entries. His achievement not only reflects his talent and dedication but also showcases the richness of Saudi heritage on a global platform.
Congratulations, Abdulrahman, on this remarkable accomplishment!
UBT Project “Quantum Dots Sensitized Solar Cells on Glass and Flexible Substrates,” Winner of the Makkah Excellence Award, Shortlisted for the Global Energy Transition Awards 2025
The University of Business and Technology (UBT) is proud to announce that its flagship research project, “Quantum Dots Sensitized Solar Cells on Glass and Flexible Substrates,” has been shortlisted as a finalist in the R&D Achievement category for the Global Energy Transition Awards 2025, hosted by Reuters Events. This innovative project, which was awarded the Makkah Excellence Award – Environment Category in October 2024, is a breakthrough in the development of next-generation photovoltaic technologies using quantum dot nanomaterials. The project focuses on creating highly efficient, cost-effective, and environmentally friendly solar cells applicable on both rigid glass and flexible substrates. The project is led by Dr. Eng. Basma El Zein, Director General of UBT TechnoValley, who serves as the Principal Investigator. Her core research team includes Dr. Mohanad Dahlan and Dr. Ali El Rashidi, both of whom bring critical scientific expertise in nanomaterials, device engineering, and energy systems to the project. UBT is honored to be listed alongside an elite group of global institutions and companies, including Eaton, I-ROX, Jet Zero Australia, Kraken, Greenbacker Development Opportunities Fund, Abu Dhabi National Energy Co. (TAQA), Zenith Energy, Adani Green Energy Limited, Dubai Electricity and Water Authority (DEWA), Equis, GAIL (India) Limited, Inspired Evolution, Pure Lithium Corporation, Ameresco, Inc. Electrify America and MARA.
UBT is the only university and the only institution from the Kingdom of Saudi Arabia represented among the finalists of this prestigious international award.
The public announcement of all finalists will be published on April 17, 2025, and the winners will be revealed at a high-profile gala ceremony in New York City on June 24, 2025, on the eve of the Global Energy Transition flagship conference. “This global recognition is a proud moment for UBT and the Kingdom,”. “It reflects UBT's deep commitment to scientific excellence, sustainability, and its mission to contribute meaningfully to Vision 2030 and the global clean energy transition.” Dr. Basma El Zein is internationally recognized for her research in nanotechnology and renewable energy. She has received numerous honors including the WIPO Change Maker Award, Reuters Highly Commended Individual, and has been featured among the Top 10 Female Leaders Revolutionizing the Gulf Region. This achievement reinforces UBT’s growing role in global innovation, and the success of its innovation hub, UBT TechnoValley, in transforming research into high-impact solutions for society and the environment.
The University of Business and Technology Celebrates Its Alumni at the 2025 Annual Reunion
Under the patronage of His Excellency Dr. Abdullah Sadiq Dahlan, Chairman of the University Board of Trustees, the University of Business and Technology held its Annual Alumni Reunion on Wednesday, March 12, 2025, at the university Corniche campus. The event was attended by over 700 alumni, along with university leaders and faculty members, in a festive Ramadan atmosphere.
The evening featured several distinctive activities. His Excellency Dr. Abdullah Dahlan delivered a speech in which he expressed his pride and admiration for the university’s alumni, emphasizing that their success is an extension of the university’s achievements and its ongoing efforts to nurture national talent. The event also included a choral band performance and a university trivia section that saw engaged audience participation.
The highlight of the evening was the announcement of the winner of the 2025 Alumni Excellence Award. The award was presented to Dr. Zamil Ahmed Al-Mani, an alumnus of the University’s MBA program (Class of 2010) and the Managing Director of FLEX Co Consulting. In his acceptance speech, Dr. Zamil shared the lessons acquired from his substantial career, stating, “As we celebrate tonight, let us remember that our celebration is not for individual achievements alone, but for the collective spirit of excellence embraced by the University of Business and Technology.”
This reunion was designed to strengthen the vital bonds between the university and its alumni, rekindle fond memories, and celebrate “collective excellence.”
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UBT Competes in the CFA Global Finals in Riyadh
The College of Business Administration at UBT, represented by its Finance Department, has achieved a remarkable milestone by qualifying for the semifinals of the CFA Institute Research Challenge under the supervision of Dr. Mohammed Saharti.
This achievement comes after a highly competitive round involving 16 Saudi universities and 30 university teams. UBT’s team demonstrated outstanding expertise in financial analysis and investment. Team members included Saeed Mushet, Ibrahim Khaled, Mohammed Al-Refai, and Abdulmalik Abu Zanadah.
This milestone demonstrates the university's academic excellence and contributes to its standing in global financial competitions.
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Effective Onboarding Lecture: Setting New Employees Up for Success
The Department of Human Resources Management at the College of Business Administration hosted UBT’s distinguished MBA graduate, Ms. Fatmah Basahel, Business and Support Manager (HR) at ACWA Power, at the university North Obhur campus, on Wednesday, February 19, 2025. She shared her professional experiences, speaking about the importance of the advanced field of human resources management in effectively preparing new employees to achieve the desired goals of companies. She also highlighted her most prominent experiences as an Alumni, her challenges, and the lessons she learned during her academic and professional life.
Such lectures give students a realistic and inspiring perspective on the importance of the academic study of human resources management and linking it to professional development for a prosperous future in this field in the labor market.
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UBT Student Presents Sustainable Fashion Research Internationally
College of Business Administration MSc Marketing Student, Mohammed Alhatrea, presented his research on sustainable fashion in Saudi Arabia at a prestigious international sustainability conference. His study, which focused on Zara’s approach to eco-conscious consumerism, highlighted the growing demand for ethical fashion in the Kingdom.
Supervised by Prof. Mohammad Zulfeequar Alam, Alhatrea’s work was well received, reflecting UBT's commitment to high-quality research. Mohammed is a distinguished student who is on the dean's list for his excellent performance. The conference, hosted by GLA University, India, gathered global scholars to discuss sustainability’s wide-reaching impact. His research aligns with Saudi Vision 2030 and the country’s expanding fashion market, projected to hit $42 billion by 2028. Alhatrea’s achievement supports UBT’s role in shaping future leaders and driving meaningful conversations on sustainability.
UBT and Savola collaborate on real-life marketing challenge
The Marketing Department at CBA recently collaborated with Savola Company to engage students in a real-world marketing challenge. Led by Dr. Sharifah Ahmad and Dr. Abdulelah Al-Thagafi, the initiative focuses on developing a 360-degree marketing communication campaign for AFIA’s new snacking category launch in the Saudi market.
The project focuses on several key aspects, including creative digital communication, where students will develop mood boards, storytelling elements, and sketches to illustrate their ideas. They will also work on tagline development, crafting a slogan that resonates with the Saudi audience. Additionally, the project emphasizes a digital activation strategy to engage consumers online and drive interaction. Another crucial component is sampling activation, where students will propose innovative methods to encourage product trials.
Savola will support students by evaluating their final presentations and selecting a winning team, whose creative ideas will be implemented in the market offering them valuable industry exposure and real-world experience.
Special thanks to Savola’s key representatives, including Ms. Reem Nasser, Ms. Rana Shaiban, Ms. Hanouf Sibih, Mr. Omar Awad, and Ms. Ruba Anbari, for facilitating this collaboration.
The Marketing Department eagerly anticipates the final presentations and looks forward to celebrating students' creativity and strategic thinking. This initiative reinforces UBT’s commitment to bridging academia and industry, equipping students with hands-on experience.
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HRM Journey: Recruitment to Development Lecture
The HRM Department at CBA had the pleasure of welcoming its esteemed alumna, Ms. Meead Mujalled, on Monday, February 10, 2025. During her insightful session, she shared her career journey, detailing her transition from recruitment to the training and development department. She highlighted key experiences, challenges, and lessons learned, providing students with valuable insights into the evolving field of HRM.
Engaging and inspiring, her talk offered a real-world perspective on career growth, leaving students motivated and better prepared for their future in HRM.
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UBT participates in the Islamic Finance Conference
UBT, being an important strategic partner of the Cambridge Islamic Finance Academy (UK) exhibited its presence and participation in the 2nd annual Cambridge Islamic Funds Forum at the Intercontinental Hotel in Jeddah on Monday, February 10.
The Department of Finance, CBA, UBT invited participation in the event. In addition to the representatives, students, and delegates from the Finance Department, the event was attended by Dr. Ahmed Qutb and Dr. Iman Attia from the Accounting Department, along with Dr. Sarah Zakour from the Retail Management Department. The collaboration between various departments in attending the event demonstrated the sharing of interdisciplinary interests. Dr. Hanan al-Madani from the College Requirements Department received the conference trophy for the university.
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The University of Business and Technology Hosts Eng. Hussein Bahri for a Community Lecture
The University of Business and Technology, in collaboration with CreativeMornings, hosted Engineer Hussein Bahri—a prominent Saudi entrepreneur and philanthropist on Saturday February 08, 2025. Eng. Bahri is the founder of The Arab Poultry Breeders Co., AlWedad for Orphan Care, and the Ekhwanakom Association for empowering orphans without guardians In his lecture titled “My Journey to the Million and the Blessings of Philanthropic Work,” Engineer Bahri shared valuable insights from his career. He emphasized that true success stems from a balanced pursuit of wealth, health, and philanthropy, attributing his achievements to an unwavering commitment to community service. The lecture was attended by over 100 members from both the university and the broader community.
This event underscores the university’s commitment to integrating academic theory with practical experience and fostering social responsibility among future leaders.
Masterclass by Film Producer Habib Atia in Collaboration with the College of Advertising and Film Commission
The Film Commission hosted a Masterclass led by renowned film producer Habib Atia, in collaboration with the College of Advertising. The event brought together industry professionals and aspiring filmmakers, with Atia sharing insights on film production, industry trends, and career advice.
Following the success of the Masterclass, a 3-day workshop offered hands-on experience in advanced filmmaking techniques from February 4th to 6th. This partnership aimed to equip emerging filmmakers with the skills necessary to thrive in the evolving industry.
Student-to-Student Workshop Series launched with Humor in Marketing
The Marketing Club successfully launched its first-ever Student-to-Student Workshop Series this semester, an initiative supervised by Dr. Kholod Aggad and Dr. Abdulelah Althagafi, with the support of Head of Marketing Department Dr. Sharifah Ahmad. This series aims to provide a platform for students to lead engaging and insightful discussions on key marketing concepts while enhancing their peers’ learning experiences. The series began on February 3rd at the North Obhur campus with a workshop led by Abdullah Altowairqi, focusing on humor in marketing and how it serves as a powerful tool to connect with audiences. Students explored persuasive messaging techniques and analyzed real-world examples to better understand consumer behavior and the impact of humor in advertising strategies.
The second session in the series took place today, February 5th, at the Corniche campus, led by Abdullah Altowairqi and Banan Ghassal. This session further amplified the series’ success, fostering lively discussions and offering practical insights into marketing principles. Special thanks to Marketing Club leaders Abdullah Altowairqi and Banan Ghassal for their dedication and effort in organizing these impactful sessions. The Marketing Club is excited to continue empowering students with hands-on learning opportunities and looks forward to hosting more sessions in the future.
The launch of Prof. Haneen Shoaib's first poetry book
Prof. Haneen Mohammad Shoaib, the Dean of the College of Business Administration, Advisor to the Chairman of the Board of Trustees and member of the Advisory Council to the University President, launched her first poetry book in English in the presence of the Chairman of the Board of Trustees at the University of Business and Technology, Dr. Abdullah bin Sadiq Dahlan.
The event, organized by the university's library under the supervision of Ms. Haneen Al-Ghamdi and Ms. Jana Al-Alolyani, was attended by university leaders, faculty, and students. It was a celebration of creativity and knowledge.
Prof. Haneen Shoaib expressed her delight and gratitude for this celebratory occasion marking her first release, which features a comprehensive portrayal of human emotions across its pages, addressing various themes such as love, separation, self-reliance, time, and life with its ups and downs, and human experience.
Marketing Department Collaborates with Goody to Launch an Educational Real-Life Project
As part of its commitment to enhancing students’ skills and bridging the gap between academia and industry, the Marketing Department, in collaboration with Goody, has launched a real-life project designed to empower students with hands-on experience in marketing research within a competitive and practical environment.
This initiative, coordinated by Dr. Kholod Aggad with Goody, will be supervised by both Marketing Research instructors—Dr. Kholod Aggad and Professor Mohammad Zulfeequar, who provide academic guidance and support to ensure students gain the maximum educational benefit.
During the introductory session, which was attended by Goody representatives, Ms. Asma Muqaibil and Mr. Hammad Ghadai, the team met with 55 participating students, offering them a comprehensive briefing on the challenge, answering their questions, and outlining a clear roadmap to help them confidently navigate this competitive experience.
Dr. Sharifah Ahmed, Head of the Marketing Department, emphasized the importance of this competition in refining students’ skills and preparing them for real-world marketing challenges. She praised this valuable collaboration and encouraged all students to actively participate and make the most of this opportunity to engage with industry experts.
A special thank you to Goody and their representatives, Ms. Asma Muqaibil and Mr. Hammad Ghadai, for their continued support of such educational initiatives, which strengthen the partnership between academia and the business sector and contribute to equipping students with the skills necessary for future career success.
Leadership Training Program for the General Directorate of Education in Jeddah
As part of its commitment to social responsibility and the development of educational leadership, the University of Business and Technology (UBT) launched a leadership training program to prepare the second tier of leadership within the General Directorate of Education in Jeddah. The program was organized under the supervision of the Deanship of Community Responsibility and the Training Center, with sessions led by Dr. Ahmed Al-Asfahani, Associate Professor of Human Resource Management at the College of Business Administration.
Spanning three consecutive days, from January 27 to 29, the program focused on key leadership concepts, leadership traits and skills, and strategies to enhance influence and impact. The sessions combined theoretical knowledge with practical applications, ensuring an engaging and interactive learning experience.
The program saw the participation of 26 members from various departments of the directorate, equipping them with essential tools and knowledge to support their professional development and contribute to the realization of Saudi Vision 2030.
The program concluded with a leadership seminar featuring insights from Ms. Manal Al-Luhaibi, Director General of Education in Jeddah, and Dr. Abdullah Sadiq Dahlan, Chairman of UBT’s Board of Trustees.
During the session, Ms. Al-Luhaibi emphasized that effective leadership requires a clear vision and long-term strategies, highlighting the importance of leadership succession to ensure efficiency and institutional sustainability. She also underscored the role of continuous education and professional development as fundamental pillars of effective leadership.
Dr. Dahlan, in turn, stressed that leadership is not merely a position but a responsibility shaped by experiences and challenges. He highlighted the importance of investing in leadership development, reaffirming the university’s role in empowering and equipping leaders to drive transformation and progress.
This program reflects UBT’s ongoing commitment to supporting and developing national talents through high-quality training initiatives that foster leadership thinking, excellence, and innovation in professional environments.
JCA Meet the Dean
As part of enhancing communication between the administration and students, Dr. Hatoon Qadi, the Dean of the College of Advertising, organized a “Meet the Dean” meeting with students on Monday, January 27. The meeting was attended by students from the English Language Academy (ELA) as well as those from the college. The session aimed to introduce students to the college, its various specializations, and the opportunities available to them in the fields of advertising.
The meeting featured an interactive atmosphere, with dedicated time for students to ask questions and raise inquiries. This provided them with the opportunity to gain deeper insights into the academic programs and career prospects within the field. The event also included a lively competition between college staff and students, with prizes awarded to the winners, creating an atmosphere of enthusiasm and engagement.
At the conclusion of the meeting, students had the chance to interact directly with the Dean, who addressed their inquiries and shared her vision for the future of the advertising field and the importance of education in this specialization.
Participation in the Hajj and Umrah Conference and Exhibition 2025
As part of efforts to strengthen the role of academia and the community in developing the Hajj and Umrah ecosystem, Dr. Bandar Altubaishe and Dr. Karim Soliman from the Department of Supply Chain Management at the College of Business Administration participated in the fourth edition of the Hajj and Umrah Conference and Exhibition. The event, held under the theme “A Passage to Nusuk”, took place from January 13 to 16, 2025, at the Jeddah Superdome under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud.
The conference was organized under the supervision of the Ministry of Hajj and Umrah in collaboration with the Pilgrim Experience Program, with the attendance of prominent leaders, decision-makers, and experts in the fields of Hajj, Umrah, and related logistics services.
Participation in the “Hajj Talk” Initiative
During the conference, Dr. Bandar Altubaishe spoke about the role of the Circular Economy in developing sustainable supply chains to serve pilgrims as part of the “Hajj Talk” initiative. This initiative aims to spotlight innovations and creative solutions that enhance the experience of pilgrims and Umrah performers. The session showcased key digital transformations contributing to improved service efficiency for pilgrims and better logistical service quality. Topics included solutions involving artificial intelligence, the Internet of Things, blockchain technologies and their applications in waste management and crowd control, and smart energy management systems.
Recognition of Contributions
At the conclusion of the event, the Ministry of Hajj and Umrah presented Dr. Bandar Altubaishe and Dr. Karim Soliman with a commemorative shield in recognition of their efforts and contributions to this significant national event. Professor Haneen Shoaib, Dean of the College of Business Administration, expressed her gratitude for the dedication of the faculty members in participating in such events, which enhance the standing of the University of Business and Technology and its service to the community.
The Role of Educational Institutions in Supporting Entrepreneurship workshop
The college of Business Administration of the university of Business and technology supports entrepreneurship through its active participation in the Entrepreneurship Support Conference held in Jeddah as part of Education Week activities represented by Dr. Saad Basaad, Assistant Professor at the College of Business Administration who gave a workshop, titled "The Role of Educational Institutions in Supporting Entrepreneurship," which highlighted the importance of research and development, fostering innovation, and creating an enabling environment to transform ideas into successful industrial projects. The workshop focused on the key challenges faced by young innovators and entrepreneurs, showcasing successful models from UBT’s Techno Valley. It provides a comprehensive environment that supports innovation from the ideation phase to product commercialization.
Additionally, the workshop emphasized the university's ongoing initiatives to promote applied research and encourage collaboration between academics and entrepreneurs to build a dynamic entrepreneurial ecosystem.
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First Edutainment Activity of CBA for Spring 2025
With the start of the new academic term, the College of Business Administration at the University of Business and Technology officially began its edutainment activities supporting education through entertainment, with the recent student trip focusing on horseback riding along the shores of Jeddah. This activity included a lesson in horseback riding principles, enjoying the coastal winter atmosphere, and fostering teamwork skills. At the end of this trip, a prize was proposed through a draw conducted by the host stable (Marbat Alasayel) and the student Abdullah won a horse.
By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances both academic, personal and professional aspects.
UBT Attends the Saudi British Round table Delegation of UK Universities
UBT is honored to welcome the kind invitation of the Saudi Council for Universities Affairs through the Ministry of Education, to attend the Saudi British Round table Delegation of UK Universities in Riyadh.
The UBT delegation was presented by Professor Haneen Mohammad Shoaib, Dean of the College of Business Administration & the President’s Consultant, as well as the Associate Professor Dr Yussra Shehab Jamjoom, the President’s Consultant.
The round table discussions included various agenda items including, supporting the scientific, academic and research partnerships between Saudi Universities and UK Universities. Also, it tackled the exchange of experiences in academia, research and innovation for investment opportunities in higher education in Saudi Arabia and how the UK Academic Sector can participate in enhancing the academic scene in Saudi.
The University of Business and Technology Celebrates the "Future Industrialists" Initiative
The University of Business and Technology participated in the closing ceremony of the second edition of the “Future Industrialists” initiative, organized by the Association of Outstanding Initiatives on Tuesday, December 4, 2024. The event was held under the patronage of His Royal Highness Prince Saud bin Abdullah bin Jalawi, Governor of Jeddah. The ceremony was attended by UBT President Dr. Weam Tunsi, along with several vice presidents and consultants, marking a significant milestone in the national efforts to foster industrial innovation.
During the event, UBT was recognized for its role as a key success partner in the initiative. The university hosted the final interview stage and contributed to evaluating the industrial projects for the second consecutive year under the leadership of Dr. Mohammed Khouj, Dean of the College of Engineering.
The initiative targeted high school students in public and private schools across Jeddah, yielding 22,000 applicants, 5,000 qualifiers, and 21 winners whose projects excelled in the industrial field.
UBT reaffirmed its commitment to supporting such initiatives, which enhance industrial innovation, empower Saudi youth, and align with the goals of Saudi Vision 2030.
Datuk Ahmed Fawzi Ismail on a visit to UBT
The University of Business and Technology was privileged to host Professor Datuk Ahmed Fawzi Ismail, a distinguished recipient of the renowned Mustafa Prize—often hailed as the "Muslim Nobel." Over the course of an impactful two-week workshop series, Professor Fawzi delivered transformative sessions designed to enhance faculty and leadership skills.
Invited by Dr. Abdullah Sadiq Dahlan, Chairman of the Board of Trustees, and Dr. Weam Tunsi, president of UBT, Professor Fawzi shared his vast expertise in academic leadership, scientific research, and innovation. His visit represents a pivotal milestone in UBT’s ongoing journey toward academic excellence. By fostering a culture of knowledge-sharing and innovation, this initiative has inspired the UBT community to elevate its academic and research capabilities, reinforcing its vision of emerging as a global leader in education.
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UBT in the 3rd International Corporate Governance Conference
UBT is honored to be a special participant in the Alfaisal University Corporate Governance Center Conference, the Third International Corporate Governance Conference, on the 12th of December, 2024, in Riyadh. The participation is led by the Consultant of the President & Dean of the College of Business Administration, Prof Haneen Mohammad Shoaib.
The sessions tackled important topics, including Artificial Intelligence and Corporate Governance, Transparency and Accountability, the Effectiveness of Boards in an AI Era, Diversity and Inclusion, and shareholder and Stakeholder Welfare Maximization.
The conference was distinguished by the presence of world-renowned speakers, including Professor Oliver Hart from Harvard University, winner of the Nobel Prize in economics, and many speakers from the Universities of Oxford, London Business School, and the University of Maryland. Professors from multiple Saudi Universities also participated.
Prof Haneen and the Dean of the Business College in Alfaisal University, Prof. Bajis Dodin, had constructive discussions about collaboration links between the two Universities.
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UBT Strategy Building with Al- Faisalya Women’s Welfare Society
The University of Business and Technology (UBT) participated in the Strategy Ideation Workshop with the Al-Faisalya Women’s Welfare Society of Jeddah on Sunday, December 8, 2024. Held at UBT’s Corniche campus, the workshop aimed to develop the society’s strategic plan for 2025-2030. The event gathered a distinguished group of experts, specialists, Al-Faisalya Board members, and UBT faculty to exchange knowledge and expertise, fostering new strategies for economic and social empowerment.
During the workshop, UBT played a key role in designing innovative initiatives to enhance the society’s services, focusing on three main tracks:
1. Human Capital Development Track – with active participation from Dr. Ahmed Asfahani and Dr. Suhad Farsi.
2. 2.Digital Transformation Track – with active participation from Dr. Louai Maghrabi and Dr. Anwar Basunbul.
3. 3.Development of Emerging Non-Profit Organizations and Stakeholder Engagement Track – with active participation from Ms. May Alluwayhiq and Dr. Liela Jamjoom.
Ms. Khairiah Rahimi, President of the Al-Faisalya Women’s Welfare Society, expressed her gratitude to all participants, emphasizing that the innovative ideas and initiatives from the workshop will form a cornerstone of the society’s plans. She also thanked UBT for hosting the event and supporting initiatives that benefit both the society and the broader community.
Dr. Liela Jamjoom, Director of the Community Responsibility Center, reaffirmed UBT’s dedication to collaborating effectively with the third sector. She underscored the importance of sharing knowledge, expertise, and contributing to the design of initiatives that promote these organizations’ success. She highlighted that the workshop demonstrated a true model of synergy between the private and third sector, enhancing social development and integration.
Mental Health Forum at the University of Business and Technology
In collaboration with the University of Business and Technology, the General Directorate of Education in Jeddah organized a Mental Health Forum under the theme "Towards a Workplace that Promotes Well-being" on Monday, December 2. The forum was inaugurated by the Assistant Director General for Educational Affairs, Mr. Twashi bin Youssef Al-Kanani, who emphasized the importance of positive mental health in enhancing interaction, learning, and productivity. The event was attended by several educational leaders from Jeddah, along with over 500 student counselors.
The forum featured diverse sessions that addressed key topics, including the role of leadership in supporting mental health, preventative measures against mental disorders, and the impact of psychological resilience on the quality of relationships. Additional discussions explored burnout and its effects on mental health, the importance of psychological first aid in educational settings, and the interplay between workplace mental health and social and family life. The General Directorate of Education honored the University of Business and Technology for its active role and official sponsorship of the forum. Dr. Liela Ahmed Jamjoom, the Director of Community Responsibility Center, accepted the award on behalf of the university, reaffirming the university’s commitment to supporting initiatives that serve the community and foster healthier work and educational environments. Also, the university’s president, Dr. Weam Husni Tunsi, expressed the critical role of mental health in improving the quality of professional and educational institutions, highlighting the university’s ongoing efforts to creating balanced and supportive environments for work and learning.
UBT At the International Conference on Business and Finance
The University of Business and Technology (UBT) demonstrated its strong academic presence at the 10th International Conference on Business and Finance (ICBF2024) held at Effat University. The delegation from the College of Business Administration, comprising Professor Hoda Mansour (Finance Department), Dr. Eman Attia (Associate Professor of Accounting and Finance), Dr. Abdullah Silawi (Assistant Professor of Accounting), and Dr. Mosaab Habani (Assistant Professor, Supply Chain Department), actively participated in this significant global event. The conference theme, "Humanizing Business & Finance: Pathways to Economic Prosperity," is particularly relevant in the context of Industry 5.0, which necessitates a rethinking of business and financial strategies. The theme underscores the importance of aligning technological advancements with human-centric approaches, ensuring that progress serves humanity and enhances well-being. It also highlights the growing need for workplaces and business ecosystems that harmonize human creativity and innovation with cutting-edge technology.
UBT's participation in such a forward-looking conference reaffirms its commitment to addressing emerging global challenges and contributing to a more inclusive and sustainable economic future.
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Service Plan ME in UBT
The University of Business and Technology, in collaboration with the Career and Alumni Center and the College of Advertising, hosted the global German agency ServicePlan ME, represented by its CEO, Rami Hamadeh, who proudly serves as a member of the advisory board for the College of Advertising. This visit included a presentation by the agency team on career opportunities, along with a comprehensive overview of the agency’s operations and its various departments. The session also featured an open Q&A for attendees.
The relationship with the agency has spanned over a year, during which the agency sponsored the Forward 24 student graduation showcase and proudly employed three graduates in different departments. Strengthening partnerships with the job market is an ongoing goal, and we are always proud of our successful partners.
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UBT in the First Forum of Statistics for Universities and Statistical Associations
The University of Business and Technology was represented by an academic delegation comprising of Dr. Said Al-Shaikh, Director of the Center for Studies and Consultations, who served as the group's leader, Dr. Rewayda Tobar, Head of the Insurance and Risk Management Department, representing the College of Business Administration and Ms. Sarah Bazhear, a lecturer at the College of Engineering. The team participated in the First Forum of Statistics for Universities and Statistical Associations, held at Princess Nora bint Abdul Rahman University in Riyadh on Sunday, November 24, 2024. This forum, the first of its kind convened by the General Authority for Statistics, featured dialogue sessions encompassing an overview of the General Authority of Statistics Strategy and the role of the Academic sector. Additionally, collaboration agreements were signed between the General Authority for Statistics and various Saudi entities to advance statistical practices, foster development, and promote innovation in statistical applications across diverse sectors.
Furthermore, the UBT team engaged in multiple workshops addressing topics such as enhancing university statistics plans, innovation, and advancement in statistical products, and bolstering the impact of university research centers through statistical data utilization.
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UBT’s Students Attending the World Investment Conference
Students of the University of business and Technology from the College of Business Administration, the Finance department, participated in the world investment conference in Riyadh accompanied by their supervisor Dr. Mohammed Saharti, faculty member at the College of Business Administration, in the presence of His Excellency the Minister of investment and His Excellency the Minister of economy and planning.
This participation comes within the framework of strengthening the links between the content of the University curricula and the professional practice, where students had the opportunity to learn about the latest global investment trends and discuss challenges and opportunities in economic markets.
The conference featured panel discussions presented by leading economists, as well as workshops on innovation and sustainability in the investment sector.
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UBT Students Achieve Top Honors in the 2024 Bloomberg Global Trading Challenge
The University of Business and Technology (UBT) proudly announces a remarkable achievement by its students in the prestigious 2024 Bloomberg Global Trading Challenge. Competing against 2,424 teams from 396 universities across 46 countries, UBT students achieved exceptional rankings, showcasing their expertise in portfolio optimization, financl analysis, and teamwork.
Modern Day Traders guided by Dr. Abdul Malik Syed, achieved:
1st Position in Saudi Arabia
5th Position in the MENA Region
A coveted spot in the Global Top 100
Dr. Abdul Malik Syed, Faculty Advisor, expressed pride in the team, stating:
“This achievement is a testament to the students’ hard work, dedication, and ability to apply theoretical knowledge to practical scenarios. Their success highlights UBT's commitment to preparing future leaders for the financial sector.” The challenge, recognized as one of the world’s most competitive trading simulations, witnessed 10,240 participants executing 65,287 trades over six weeks of intense competition. UBT students demonstrated outstanding skill, applying advanced portfolio optimization techniques, financial analysis, and teamwork to stand out on a global stage.
UBT Traders guided by Ms. Huda Atassi, achieved:
4th in Saudi Arabia
28th in the Middle East and Africa
617th Globally out of 2,453 teams
This accomplishment underscores the university's emphasis on academic excellence and experiential learning, positioning UBT as a leader in financial education. The students’ performance not only elevates UBT’s reputation but also highlights the emergence of Saudi Arabia’s talent in the global financial arena.
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golden medal for UBT in Judo
The Deanship of Student Affairs proudly congratulates the
champion, Abdulmalik Maimani, for achieving first place and winning the gold
medal in the youth category of the Judo competition during the Kingdom
Championship for Youth. He also excelled in the National Team Selection
Championship in the -81 kg weight class, held from November 21–23 at the Green
Hall Stadium in Riyadh, organized by the Saudi Judo Federation.
On this occasion, the Deanship of Student Affairs and the university’s sports
club extend their heartfelt congratulations to our champion Abdulmalik for this
outstanding achievement, which adds to his remarkable accomplishments in Judo.
Congratulations!
UBT Hosts Delegation from Harvard Kennedy School’s Women’s Leadership Board
The University of Business and Technology (UBT) had the honor of hosting esteemed delegates from the Women’s Leadership Board (WLB) of the Harvard Kennedy School on Saturday, November 16, 2024. The delegation comprised of seven accomplished women leaders representing some of the world’s most successful global businesses across diverse sectors, including manufacturing, real estate, technology, media, sports, and investment management. The WLB serves as key supporters and ambassadors of the Women and Public Policy Program (WAPPP), a research center at Harvard Kennedy School specializing in gender research, teaching, training, and outreach. The purpose of their visit to Saudi Arabia was to explore the transformative role of women in the Kingdom, which has been a profound source of inspiration for the delegation.
The delegates were warmly welcomed by the President of UBT, Dr. Weam Tunsi, along with the university’s vice presidents, deans, vice deans, and several women leaders within the institution. The visit began with an in-depth tour of UBT’s campus, colleges, and amenities, led by Professor Haneen Shoaib, who highlighted UBT’s success story in the field of private education. The tour was then followed by a meeting aimed at showcasing UBT’s female leadership, and policies and practices aimed at women’s empowerment. The delegates described UBT as an "oasis of inspiration within academia" and commended the university’s commitment to providing a transformative student experience. They further praised UBT’s development of women leaders, emphasizing it as a beacon of inspiration for future generations. UBT takes pride in hosting the delegation and contributing to shifting global perceptions of Saudi Arabia and Saudi women. The visit also opens opportunities for potential research collaborations with the Women and Public Policy Program, as well as networking and mentorship prospects for UBT students with this internationally acclaimed board.
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The University of Business and Technology hosts the Saudi League Championship Individual Combat in Karate, the second round.
Within the framework of the continuous efforts made by the Deanship of Student Affairs, represented by the Student Sports Club on the university campus in North Obhur, to activate sports activities and enhance sports movement in the university, and strengthen cooperation ties with specialized sports bodies and federations, the Saudi League Championship (Excellent + First) Individual Combat, the second round in Karate, which was hosted by the university in the sports hall in North Obhur, concluded today, Saturday, November 16, during the period from Thursday to Saturday, corresponding to November 14-16, 2024, with a comprehensive organization by the Saudi Karate Federation, and under the supervision of the Deanship of Student Affairs and in cooperation with Shukor Company, where the number of players participating in the tournament reached (400) players from the Saudi clubs participating in the game, which number (42) clubs in the (First) and (Excellent) divisions in the Saudi Karate League, which included the categories of adults and juniors, who participated in (5) multiple weights, and the number of The referees participating in organizing the tournament (40) referees, in addition to (80) technical trainers. The total attendance of this tournament over the three days was about (1000) people, including the families of the players and some fans, especially in the clubs of Jeddah (Al-Ittihad and Al-Ahly).
The closing ceremony of the tournament and the crowning of the winners of the first three places according to the categories and weights was attended by the member of the Board of Directors of the Saudi Karate Federation, Mr. Turki Yahya Bukhari, and the CEO, Mr. Abdul-Ilah Al-Shaya, in addition to a supervisor from the Ministry of Sports in the Makkah Al-Mukarramah region and the presence of the Dean of Student Affairs. All thanks and appreciation to the work team, led by the Director of the Sports Club, Captain Majdi Al-Balushi, for their efforts, supervision, and good organization. With our wishes for success and prosperity, always and forever.
UBT hosts Social Nursery in Jeddah
The Department of Architecture at the College of Engineering UBT hosted children from the Social Nursery in Jeddah (Al-Shati Branch), affiliated with the Ministry of Labor and Social Development in Makkah Region. Volunteer students from UBT organized a variety of educational and recreational activities designed to introduce the children to architecture in an engaging and simplified way.
This initiative was supported by Dr. Anwar Basanbul Head of the Architecture Department, Dr. Mohammed Khouj, Dean of CE, Dr. Rania Baasheera Vice Dean of CE, and Dr. Liela Jamjoom, Director of the Community Responsibility Center. The event was organized by Engineer Abrar Baamer, Head of the Student Activities and Community Service Committee in the Department of Architecture.
The program included competitions and activities related to art and engineering, such as learning about famous buildings in Saudi Arabia, understanding building stability, exploring architectural scales, and identifying basic geometric shapes. The children’s enthusiasm and eagerness to learn left a positive impression on the volunteers, enhancing awareness of the value of social and volunteer work and demonstrating the students’ ability and desire to make a meaningful impact in others’ lives.
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UBT Trip to Reza Food Services (McDonald's)
The College of Business Administration, represented by the Human Resources Management Department conducted a field trip to Reza Food Services Co. (McDonald's) for the HRM department students. This field trip visit was attended by a group of university students to develop their practical understanding of techniques in human resources management and learn about real-world applications in this field. This invitation was made by the Human Resources Management Club under the supervision of Dr. Megren Altassan and Ms. Renad Zawawi from the Human Resources Management Department at the College of Business Administration and in cooperation with the Industry Relations Unit represented by Dr. Alaa Lary and the team & attended by Dr. Sarah Zakour, a faculty member in UBT. During the visit the students had a valuable opportunity to see the work style followed at McDonald's, which contributed to expanding their scope of basic business applications, as they gained direct real-world experience to link what they learned academically to reality, in addition to knowing how to go beyond practical experiences and manage the work environment in general. This visit gave the students the opportunity to communicate directly with an elite group of managers and officials in the Human Resources Department at McDonald's and to dialogue with Mr. Bander Nabil Mandili (Human Resources Manager) who talks about an overview of Human Resources Management and an introduction about McDonald's International and McDonald's Western & Southern Regions and Tabuk, and then our graduate of the Human Resources Management Department and the College of Business Administration, Ms. Yara Saud Al-Damanhouri (TMA Lead) spoke about the company's vision and values, talent acquisition, talent management, recruitment journeys, employee retention, performance motivation, performance indicators and some of the company's achievements. Then Mr. Abdullah Saud Alareeni (HRBP Consultant) spoke about the Human Resources Management operations, and then Mr. Fahad Mahmoud Shayif (Operations People Supervisor) spoke about the Human Resources Admin and the Employee Value Proposition - EVP.
In support of the initiative, Prof. Haneen Shoaib, Dean of the College of Business Administration, emphasized the college’s commitment to bridging academic knowledge with industry practice. She noted that such collaborations are instrumental in equipping students with essential skills, competencies, and a deeper understanding of industry expectations, preparing them for success in today’s competitive job market. Prof. Haneen further expressed the college’s dedication to fostering similar partnerships to strengthen students’ professional readiness and broaden their career opportunities.
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Brand Management Workshop by UBT Graduate
The University of Business and Technology's College of Business Administration represented by the Marketing department organized a workshop titled "From Vision to Execution: Managing Iconic Brands" under the supervision of Dr. Sharifah Ahmad, Head of the Marketing Department. The workshop was led by Ms. Haneen AlMufregh, an Account Executive at Memac Ogilvy, who is also a UBT graduate from the Bachelor of Science in Marketing program.
The workshop was conducted on the 4th of November 2024 at the UBT Corniche campus to an audience of marketing and business students. Ms. Haneen spoke in detail about her experience in managing various brands in terms of the creative brief and campaign execution. She also imparted valuable knowledge to students who are about to go for Coop training with tips on their CVs and how to work with clients. The students benefitted from the workshop as it gave them a glimpse into the practices in a Marketing agency and the marketing field.
The Marketing Department thank Ms. Haneen for her interest in the development of students' marketing skills and preparation for the workplace. Special appreciation is also given to the organizers from CBA for their support.
UBT at Jeddah Motor Show
The delegation of the University of Business and Technology received a VIP invitation from the graduates of the University to attend the Jeddah Motor Show, which is held from 29th of October to 2nd of November at the Jeddah Super-dome. It is worth mentioning the distinguished presence of the University graduates in various companies organizing and participating in the exhibition, including a graduate of the Master's degree in Business Administration, Mr. Mohammed Al-Ghamdi (business manager)at BYD and the graduates of the College of Advertising Ghada Tunsi from PR Arabia and Alana Ashour and Mohammed Ibrahim from Abdul Latif Jameel Motors and many other great graduates.Prof. Haneen Mohammed Shoaib, Dean of the College of Business Administration & Consultant of the President, stressed her great pride in the graduates' participation in such huge national events, as they represent successful role models for their fellow students about the future of work.
Also, Associate Professor Dr. Khalid Alshohaib shared his pride in the graduates who were his students several years ago, and today, they are running big roles that deserve all appreciation to achieve the University's slogan: Education for job opportunities and entrepreneurship.
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Freelancing and Idea Generation lecture at the University of Business and Technology
The College of Business Administration hosted a valuable lecture delivered by Mr. Mansour bin Khalid Al Nahdi (Social Development Bank Project Manager - Certified Trainer) entitled (Freelancing and Idea Generation). The lecture aimed to introduce students from various specializations and colleges to the concept of freelancing, who performs freelance work, the personal components of freelancing, why freelancing, the elements of entering the market, and sources of opportunities. The lecture concluded with a Q& A session, which allowed students to interact directly with Mr. Mansour bin Khalid Al Nahdi and seek his personal advice and learn about the financing support opportunities provided by the Social Development Bank to student project owners. The lecture was organized by Dr. Megren Altassan, an associate professor in the Department of Human Resources Management, in collaboration with Dr. Saad Basad, the instructor of the Entrepreneurship course. Dr. Qadri Al-Jabri and Dr. Shadi Al-Omari also attended. About 90 students joined the lecture, and there was significant interaction among them.
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Hosting Panda in Retail Class at UBT: Dr. Sarah Zakour Welcomes Mr. Abdullah Al-Sabban for an Inspiring Session
Jeddah, Saudi Arabia – Dr. Sarah Zakour, a distinguished lecturer at the University of Business and Technology, proudly hosted Mr. Abdullah Al-Sabban, Chief Operating Officer of Panda Supermarket, in her Retail Management class. As part of the Misk 2030 initiative, Mr. Al-Sabban delivered an insightful presentation, sharing firsthand knowledge of Panda’s supply chain and retail processes and providing invaluable industry insights to UBT students. This special session offered students a unique chance to interact with a prominent leader in the retail sector, inspiring them to strive for excellence and expand their career aspirations. Dr. Zakour expressed her heartfelt gratitude to Mr. Al-Sabban for his generosity in sharing his expertise and passion, noting his dedication to nurturing young talent in the business world.
Dr. Zakour also thanked Prof. Haneen Mohammad Shoaib, Dean of the College of Business Administration, for her warm presence and encouragement, which further motivated students. Additionally, she acknowledged Dr. Lina Kutbi for her dedicated support in organizing the event, ensuring a seamless and enriching experience for all attendees.
UBT Concludes its Trip to ‘AlUla’
The University of Business and Technology, represented by the College of Business Administration, concluded its Edutainment program through the Alula trip. The University team enjoyed visiting the most important areas in Alula, including the Hajar area, Elephant Mountain, Mirror Theater, Harrat Viewpoint, and the Old City, which deeply influenced their way of thinking by inspiring them to perceive their precious kingdom with new depth.
The team saw how international tourists flock from Alula International Airport and were constantly in contact with tourists from all over the world in all areas of Alula, which increased their pride in the kingdom's ability to attract international tourism and hospitality to their beloved country. The trip ended with the building of solid communication bonds of students, where they were in several challenges of time discipline, following directions, teamwork, leadership teams, and continuous learning through Bachelor's & Master's students and Graduates with their Professors, creating an educational system in an innovative entertainment atmosphere.
The Dean of the College of Business Administration, Professor Haneen Shoaib, thanks UBT’s Chairman of the Board of Trustees, Dr. Abdullah Dahlan, and the President of UBT, Dr. Weam Tunsi, for their constant support in allowing UBT’s students to embark on all new adventures and craft their leadership personalities to best serve their nation.
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UBT in the Session on Digital Green Economy at Effat University
Dr. Abdulelah Althagafi, Assistant Professor of Marketing from the College of Business Administration CBA, chaired a session at Effat University’s College of Business. The focus was on students’ research related to the Digital Green Economy.
The presentations showcased innovative ideas on the integration of digital technology with sustainable practices. Students demonstrated a strong grasp of the subject, discussing topics such as digital platforms for sustainability and case studies on successful green initiatives.
Engaging discussions followed each presentation, highlighting the importance of these themes in today’s market. Overall, the session successfully promoted academic discourse and showcased the university’s commitment to sustainability in business education.
His Excellency Dr. Ghassan bin Ahmed Alsulaiman Lectures at UBT
He is the founder and chairman of the board of Directors of the Sulaiman Group, a member and chairman of the board of Directors of a number of companies in the private, government and non-profit sectors, and chairman of the board of Directors of the National Center for family Businesses, and a former member of the board of Directors of the Social Development Bank, privatization Center, Monshat, Savola Group, Almarai Company, Arab Cement Company, and and many other companies. He has a great passion in the development of the entrepreneurship sector, he was the first governor of the public authority for small and medium enterprises in 2016 and before that he was the first to establish a business accelerator to support start-ups in the Kingdom, and headed the Center for small and medium enterprises affiliated to the Jeddah Chamber of Commerce and industry. He also founded and headed venture capital bank, venture capital investment company and Auniza investment company. H. E. Dr. Ghassan is also interested in the education sector, as he is now a member of several boards in a number of Universities and training companies. His previous positions in non-profit work include the presidency of the Chamber of Commerce and industry in Jeddah, the chairman of the Saudi-Turkish Business Council, the chairman of the Saudi-Malaysian Business Council, the chairman of the Saudi-Swedish Business Council, and the chairman of the National Committee for non-profit companies. He holds a PhD in Business Administration in 2004 from Hull British University and a certificate in business economics with honors from Harvard University in 2020.
The course was developed after the University signed a memorandum of understanding with the National Center for family enterprises, in order to enhance the students ' culture of the privacy of family enterprises and the challenges they face and how to overcome them to create sustainable family enterprises in light of the intellectual changes of generations in the families owning enterprises.
His Excellency touched upon topics that are very important for the continuation of family enterprises, including governance, the family charter and strategic visions, which all contribute to the sustainability of these enterprises. The interaction of students from the Master's and Bachelor's levels had the greatest impact on deepening the discussion with successful real examples from the Saudi society and the new corporate system. The Dean of the College of Business Administration, Prof. Haneen Mohammad Shoaib, expressed her sincere thanks and gratitude to His Excellency Dr. Ghassan Al-Sulaiman for sharing his precious time with the university students and motivating them to think innovatively and advising them to learn constantly and pay attention to the technological future of businesses to be ready for the challenges of the future of work. Thanks is extended to the head of the department, Prof. Syeed Zafar, and the Faculty teaching m the subject, Associate Professor Dr. Ahmed Asfhani.
UBT’s Edutainment Program ‘AlUla Trip’
The University of Business and Technology, represented by the College of Business Administration, continues its Edutainment program through Alula trip. The program aims to support education through entertainment. The student trip to Alula city aims to enjoy several destinations, including the Hajar area, Elephant Mountain, mirror theater, waterfall path and the Old City, to open new intellectual horizons for our university students. The city of Alula is a national tourist pride that attracts tourists from all over the world to enjoy an exceptional tourism and hospitality experience of an international standard with a local and heritage character reflecting the originality of the kingdom of Saudi Arabia.
The College of Business Administration has opened during the current term the only program in the kingdom of Saudi Arabia specializing in hospitality and Tourism Management, which is studied under a College of Business Administration, so that its graduates will be managerial specialists and leaders in the field of hospitality and tourism.
By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances both academic, personal and professional aspects.
Supply Chain Management Faculty & Students in the Landmarks in Logistics Summit 2024
The University of Business and Technology participated through the College of Business Administration and by the organization of the Head of the Supply Chain Management Department, Dr. Karim Soliman, and under the supervision of the College Vice Dean, Dr. Bandar Alubaishi, in cooperation with the British Institute of Supply Chain Management. A number of faculty members and students from the department attended the Landmark of Logistics Summit in its second edition, held at the Intercontinental Hotel in Jeddah. The conference activities focused on the latest logistics trends in the Kingdom in terms of technology and sustainability and how to apply them to support the Kingdom’s Vision 2030.
The conference included many international companies and competent experts in the field of logistics services. The department faculties Dr. Bandar Altubaishi, Ms. Maha Basha and Ms. Bayan Arab, accompanied by a number of students from the department, attended the conference’s workshops and discussions. The students learned about the best practices from international companies and explored innovative solutions in the field of logistics services. The conference also provided an opportunity to meet representatives of major international logistics companies. Prof. Haneen Shoaib, Dean of the College of Business Administration, expressed her full support for the faculty members, praising the efforts made by the college in keeping up with all that is new in the supply chain and logistics sectors and achieving the university’s goal of education for work and entrepreneurship.
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University of Business and Technology Hosts Breast Cancer Awareness Event
The University of Business and Technology (UBT) held a vibrant and insightful Breast Cancer Awareness event to support and spread awareness of breast cancer. This important event was attended by key partners, including United Pharmacy, King Abdullah Medical Complex, and Core Wellness Gym, all committed to making a positive difference in the community. Dr. Sharifah Ahmed, Dr. Kholod Aggad and Dr. Sarah Melaibari CBA faculty members participated in the event, where Dr. Sarah Melaibari, along with her statistics class students, contributed meaningfully to the event by contributing insightful data and insights, helping to educate attendees of the importance of early detection and awareness. The Core Wellness Gym provided an engaging wellness experience with three unique gym classes, each themed in “pink” to symbolize solidarity with breast cancer awareness. Students and attendees participated in (Pink Performance), (Pink Strength), and (Pink Flow) sessions, creating an energizing and unifying experience.
This event was a testament to UBT’s dedication to community health and collaboration, reinforcing our commitment to community responsibility. We extend our deepest gratitude to all participants and attendees who made this event memorable.
UBT in the Global Corporate Social Responsibility Forum in Riyadh
A delegation from the University of Business and Technology attended the Global Corporate Social Responsibility Forum, organized by the Ministry of Human Resources and Social Development under the theme "From Commitment to Impact," in Riyadh on October 28–29, 2024.
The delegation included Dr. Ramzia Hisham Al-Bakri Vice Dean of the College of Business Administration, and Dr. Liela Ahmed Jamjoom, Director of the Community Responsibility Center. The forum served as a global platform for dialogue on social responsibility, bringing together government officials, business leaders, international experts, and academics to exchange best practices from both local and international perspectives. Discussions focused on enhancing social impact, exploring opportunities for innovation in social responsibility, and highlighting success stories from various sectors.
The forum was inaugurated by the Minister of Human Resources and Social Development, His Excellency Eng. Ahmed bin Sulaiman Al-Rajhi, who delivered an inspiring speech underscoring the importance of collaboration between the public and private sectors in supporting sustainable development. He emphasized that such collaboration is a strategic step toward reinforcing the comprehensive role of social responsibility in addressing shared global challenges.
Dr. Ramzia Al-Bakri expressed her gratitude in attending this international forum, which brought together a distinguished group of experts and decision-makers in the field of social responsibility. The forum provided a space for collaboration and knowledge that can contribute to developing effective strategies for achieving sustainable social impact. Dr. Liela Jamjoom also highlighted the importance of the forum in presenting the latest concepts in Corporate Social Responsibility (CSR) and in developing impact measurement methodologies that blend social innovation with community needs through a locally inspired, globally oriented approach (Globality).
The university’s participation in this forum reaffirms its role in supporting sustainable development, fostering community growth, and building effective partnerships to achieve Saudi Vision 2030.
The Petromin Group in UBT
In line with the University of Business and Technology's efforts to deepen engagement with the community and industry, the university, represented by the Career Center, hosted a delegation from the Petromin Group. The delegation included:
- Ms. Kanari Karim, Group Chief Human Capital Officer (UBT Alumni)
- Mr. Hussein Dajani, Group Chief Marketing Officer
- Ms. Hana Khojah,Talent Acquisition Lead
- Ms. Renad Zamzami,Talent Acquisition Lead
During the visit, a meeting was held with the Dean of the Advertising College Dr. Hatoon Kadi, the Director of the Marketing Center Mrs. Safa Merheb, the Supervisor of the Career Center Mr. Mohammed Al-Sobaihi, and the Supervisor of the Alumni Unit Mr. Yousef Shugdar, to discuss areas of collaboration with Petromin Group. Several partnership programs were coordinated with the university, particularly with the Advertising College.
This was followed by a meeting with students expected to graduate in Advertising and Marketing majors, where they were introduced to the scope of the group’s work and the available job opportunities.
The visit concluded with interviews for students who will undertake their Co-op training in the upcoming semester.
In conclusion, we emphasize the Career Center's commitment to developing students' skills and enhancing their readiness for the job market, thereby contributing to their professional aspirations and strengthening collaboration with leading organizations in the job market.
University of Business and Technology Visits the First Autism Center in Jeddah to Strengthen Collaboration
A delegation from the University of Business and Technology (UBT) visited The First Autism Center in Jeddah to learn about its key services and initiatives and to explore avenues for collaboration aimed at supporting the center and individuals with autism. This visit marks an important step in UBT’s efforts to foster partnerships with leading institutions that offer comprehensive community services.
The UBT delegation included the Chairman of the Board of Trustees Dr. Abdullah Sadiq Dahlan, the University President Dr. Weam Husni Tunsi, and the Director of the Community Responsibility Center Dr. Liela Ahmed Jamjoom. The delegation was welcomed by Chairman of the Supervisory Board of the Center Dr. Sulaiman Ahmed Mousli, the President of Al-Faisalya Women’s Society Ms. Khairiah Rahimi, the Deputy Director General of Development Dr. Nazeeha Othman, Public Relations and Resource Development Officer Ms. Maha Al-Qathami, and the Director of Public Relations and Partnership Ms. Jamar Al-Swayti.
The First Autism Center in Jeddah is among the most impactful non-profit organizations in Saudi Arabia. The center provides comprehensive educational programs and family support services for individuals with autism. Since its inception in 1992, the center has worked to raise public awareness of the rights of people with autism, actively supporting their access to education, employment, and social participation.
This visit reflects UBT’s commitment to supporting and strengthening social partnerships that contribute to community development.
UBT Wins Makkah Excellence Award in the Environment Category for Groundbreaking Solar Cell Research, Advancing Renewable Energy Innovations
The University of Business and Technology (UBT) proudly expresses its heartfelt appreciation to the Emirate of Makkah Region for launching the 16th edition of the Makkah Excellence Award for 2024. This prestigious event, which highlights the visionary leadership of His Royal Highness Prince Khaled Al-Faisal, Advisor to the Custodian of the Two Holy Mosques and Governor of Makkah Region, continues to foster a spirit of positive competition and excellence across various fields. By recognizing the efforts of individuals, institutions, and creative entities, the award promotes sustainable development, encourages innovation, and contributes to the fulfillment of Saudi Arabia’s Vision 2030. We also extend our deep gratitude to His Royal Highness Prince Saud bin Mishaal bin Abdulaziz, Deputy Governor of Makkah Region, for his patronage of the award ceremony honoring the winners of the 16th edition of the Makkah Excellence Award.
This year, UBT is honored to receive the Makkah Excellence Award in the Environment category in recognition of its pioneering research in third-generation solar cells. This award underscores the university’s commitment to sustainable energy solutions, aligning closely with the objectives of Vision 2030. It highlights UBT’s innovative approach to advancing clean energy technologies and its substantial contributions to the renewable energy sector.
Dr. Abdullah Sadiq Dahlan, Chairman of the Board of Trustees at UBT, expressed pride in the strategic role played by the Ministry of Education, whose vision enhances higher education by creating a comprehensive learning environment. This approach not only develops human capital but also elevates the status of education in society.
Dr. Dahlan also extended his sincere thanks to His Excellency Youssef Abdullah Al-Bunyan, Minister of Education and Chairman of the Universities Affairs Council, for his continuous and impactful support of private universities. This support has enabled these institutions to achieve academic excellence and actively participate in key initiatives, events, and competitions. Such engagement has led to prestigious accolades, reflecting their efforts to improve educational quality and foster research, innovation, and collaboration with industry, ultimately bridging the gap between academic research and market needs to drive Saudi Arabia’s economic transformation.
PepsiCo workshop in UBT
The University of Business and Technology, in partnership with PepsiCo Middle East, held a workshop titled “Getting to Know PepsiCo and Discovering Career Opportunities.” The session was led by Mr. Alaa Melibari, Sales Director for PepsiCo’s Western Region, and attended by Ms. Rawan Alghamdi, HR Manager for the Western Region, on Monday, October 21, 2024. More than 45 students attended the workshop, and the attendees actively participated.
During the workshop, Mr. Alaa Melibari introduced PepsiCo and showcased career opportunities through the Future PEP program, a training initiative that leads to employment. He also shared insights into the company’s standout co-op and summer training programs.
This event was part of the Career Center’s ongoing efforts to connect students with the job market under the leadership of Dr. Liela Jamjoom and the coordination of Mr. Mohammed Al-Sobaihi and Mr. Yousef Shugdar.
The Career Center is grateful to Dr. Sharifa Ahmed and Dr. Khalid Al-Shohaib for their valuable participation and encouraging students to attend and engage in the session. Special appreciation is also extended to Ms. Safa Merheb and the marketing team for their valuable contributions to the event's success.
UBT Students Present Final Day of Savola Group’s SFC Retail Program 2024
The final day of Savola Group’s SFC Retail Program 2024 featured an impactful presentation by UBT students Ammar J. Bawazir, Nawaf Alhumaida, and Hatoun Alghamdi, who showcased the knowledge and insights they gained throughout the comprehensive retail induction. The program offered an in-depth introduction to the retail industry, covering critical areas such as safety protocols, plant operations, HR processes, and both traditional and modern trade marketing. Additionally, students had the opportunity to visit various markets, engage with industry experts, and participate in hands-on operational workflows, gaining invaluable real-world experience.
Dr. Sarah Zakour attended the final presentations on behalf of the Retail Department, evaluating the student’s work and providing valuable feedback. The event culminated with a presentation led by Savola’s HR and Sales teams, where the students demonstrated their understanding of the retail sector.
Human Resources Management Department and Club Event at UBT
In light of the university’s objectives in promoting extra-curricular activities for university students, the College of Business Administration, represented by the Department of Human Resources Management, under the management of the Department Head, Professor Sayeed Zafar, and organized by all faculty members in the department and with the participation of male and female students in the department, organized activities on this special day at university Corniche campus.
The day included many enriching and diverse activities, and the students enjoyed a dialogue session entitled (Sustainable and Green Human Resources Management), which was held between a group of managers specialized in human resources management and some of the distinguished graduates of the department who hold prestigious positions in major companies in Saudi Arabia: Ms. Kanari Kurayim (Group CHRO - Chief Human Capital Officer at Petromin Corporation), Eng. Thamer AlFakeeh (Chief Officer Human Capital at Kidana Development Company), Ms. Nada Muhalhal (Group HR director at HSB Holding group), Ms. Shahad Abdulslam (Human Resource Manager at Nesma Holding), Ms. Fatmah Basahel (Business and Support Manager at Acwa Power), Mr. Mohammed Taira (HR Business Support at Zahid Tractor). The dialogue was moderated by Associate Professor Dr. Ahmed Asfahani from the Human Resources Management Department at the college.
The discussion covered many topics, the most important of which are: The concept of human resources sustainability from practical reality, Green human resources practices, Obstacles to implementing these practices and ways to overcome them, The role of technology in activating human resources sustainability and Advice for students from practical reality
The activities of this eventful day concluded with honoring the outstanding male and female students of the department by the Head of the Department, Professor Sayeed Zafar. The students expressed their great admiration for the activities of this eventful day, which were organized by the College of Business Administration, represented by the Department and the Human Resources Management Club. The university also thanks all the honorable guests for their inspiration and purposeful dialogue that benefits the students in their academic and professional lives.
Architecture Day in UBT
Under the patronage of the College of Engineering, the Department of Architectural Engineering at the University of Business and Technology organized Architecture Day on October 15 at the university's Corniche campus. The event featured distinguished seminars presented by representatives from the business sector, Engineer Khaled Hashem and Engineer Aseel Al-Amoudi, who shared their unique experiences in the field of architecture. Students from all colleges participated in a photography competition, with student Mohammed Al-Jeddani from the Software Engineering Department winning for the best photograph, showcasing the beauty of iconic buildings in Jeddah.
The day concluded with interactive activities organized by students from the Department of Architectural Engineering, providing them with an opportunity to introduce architecture. Additionally, students displayed some of their graduation projects, reflecting the department's outcomes and contributing to the goals of Saudi Vision 2030. This initiative is part of the university's efforts to enhance creativity and passion among architecture students.
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The University of Business and Technology signed a memorandum of understanding with Tamer
On Monday, October 14th, 2024, the University of Business and Technology, under the leadership of the University President, His Excellency Dr. Weam Tounsi, signed a memorandum of understanding with Tamer Healthcare, represented by Mr. Amro Al-Ryo (People, Culture & Environment, Director). The signing was organized by the Dean of the College of Business Administration, Dr. Haneen Shoaib, supported by the Industry Relations Unit, supervised by Dr. Alaa Lary and Ms. Lina Kutbi, head of the Entrepreneurship and Innovation Unit.
Key leaders from Tamer Group, including Ms. Maqbolah Al-Hakeem (Corporate Organizational Development Sr. Specialist of Tamer Group, an amazing alumni who graduated from the HR Department and MBA) and Ms. Azoof Eshky(People Operation, Manager of Tamer Healthcare Dr. Azhar Ezmirly ), Culture Lead of Tamer Healthcare, were present for the signing.
The visit featured a tour of the university’s Corniche campus, highlighting its state-of-the-art facilities and recent developments. This partnership seeks to provide practical training opportunities for senior students, preparing them for the workforce through interaction with industry professionals and hands-on experience that supports direct employment upon graduation.
This memorandum aligns with the university’s strategic objective to build strong partnerships with businesses, bridging academic knowledge with the requirements of local and regional markets. Ultimately, it aims to equip students for successful careers by fostering connections between their education and real-world industry demands.
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The University of Business and Technology signed a memorandum of understanding with MEGAMIND IT Solutions
On Sunday, October 13, 2024, the University of Business and Technology, led by His Excellency the University President, Dr. Weam Tunsi, signed a Memorandum of Understanding with MEGAMIND IT Solutions, represented by His Excellency the CEO of MEGAMIND IT Solutions, Mr. Hamza Sobhi Batterjee. The agreement was coordinated by the Dean of the College of Business Administration, Dr. Haneen Shoaib, with the support of the Industry Relations Unit under the supervision of Dr. Alaa Lary and Ms. Lina Kutbi, Head of the Entrepreneurship and Innovation Unit. This collaboration was facilitated by Prof. Sayed Zaffar, who played a key role in establishing the connection between UBT and MEGAMIND IT Solutions.
Senior leaders from MEGAMIND IT Solutions, including Ms. Batoul Mashhour, Governance Manager, Ms. Nada Muhalhal, Group HR Director and Ms. Buthina Bakhashwin, Talent Acquisition manager attended the signing.
The visit also included a tour of the university’s Corniche campus, showcasing the latest facilities and developments. This collaboration aims to provide practical training opportunities for graduate students, equipping them for the workforce by enabling interaction with industry professionals and gaining hands-on experience that supports direct employment after graduation.
This memorandum aligns with the university’s strategic goal of fostering relationships with businesses to connect academic knowledge with the demands of the local and regional markets, ultimately preparing students for successful careers.
UBT participate in - The Journey of Women’s Participation in the Saudi Labor Market
Dr. Liela Ahmed Jamjoom, Director of the Community Responsibility Center and Assistant Professor of Human Resource Management at the College of Business Administration UBT, participated in a symposium titled “The Journey of Women’s Participation in the Saudi Labor Market,” held on October 14, 2024, at Al-Nahda Society in Riyadh.
During the symposium, Dr. Liela Jamjoom presented the preliminary findings of her study on the dynamics of women’s employment in the labor market and its impact on society, in collaboration with Dr. Claudia Eger from Copenhagen Business School.
The event was attended by a distinguished group of researchers and consultants from various academic and governmental bodies, including the Ministry of Human Resources and Social Development, the National Center for Social Studies, the King Abdulaziz Center for National Dialogue, the Sarah Al-Sudairy Center for Women’s Studies, the Human Rights Commission, and the Riyadh Chamber of Commerce.
The university’s participation in this symposium highlights the importance of research dialogue and collaboration across different entities to advance research priorities that support Saudi Arabia’s Vision 2030 goals.
Light up your career path lecture at UBT
The College of Business Administration, represented by its HRM department, hosted a compelling lecture by an industry expert, Mr. Suliman Jamal (HR Manager Tamra Capital), titled (Light Up Your Career Path)—the lecture aimed to inspire HRM students to take charge of their professional journeys. The event attracted a large audience eager to gain insights into effective career development strategies.
Mr. Jamal's presentation focused on key themes such as personal branding, networking, and the importance of continuous learning. He emphasized the significance of setting clear career goals and leveraging opportunities to stand out in a competitive job market. Through engaging in anecdotes and practical advice, he motivated students to embrace their unique strengths and pursue their passions.
The session concluded with a Q&A segment, allowing students to interact directly with Mr. Jamal and seek personalized advice. The event enhanced their understanding of career management and fostered a sense of community among aspiring HR professionals.
World Mental Health Day: UBT Leads Conversations on Well-being and Mental Health Awareness
In recognition of World Mental Health Day, the University of Business and Technology (UBT), as represented by the College of Business Administration and the Community Responsibility Center, and in partnership with the Global Shapers Community Jeddah Hub hosted a panel discussion titled “Mindful Careers” on Wednesday, October 9th with experts in the field of mental health. The distinguished panel included Mr. Aseel Abu Rashed, Senior Manager of Healthcare Services at Bupa Arabia; Ms. Loulwa Feteih, Healer and Life Coach; and Ms. Enas Binzaqr, Senior Psychologist and Psychotherapist. The panel discussed the importance of understanding emotions and strategies of mitigating stress and burnout. Many students and faculty attended the event and commended the rich insights provided and the platform that encouraged open dialogue on mental health. The event was also attended by the Dean of the College of Business and Administration Dr. Haneen Shoaib, the Vice Dean of the College of Business Administration Dr. Ramzeya AlBakri, and the consultant to the College of Advertising Masters’ Program Dr. Khalid Alshoaib who encouraged the attendance of his classes.
UBT extends its appreciation to our dedicated UBT MBA student Asmaa Shams, who is also a Global Shapers Jeddah Hub member for her leadership in organizing the event and bringing everything together. UBT also thanks the Jeddah Hub members, including Hassan Qadi, Ayah Kattan, Rania Anwar, Mohammed Alshawi, Rayan Alamoudi, and Ahmed Nasser, for their participation and support. If you are ready to be involved in the Global Shapers community,
please register here: https://weforum.eu.qualtrics.com/jfe/form/SV_6F4bAg3fL2x1eXb.
UBT’s efforts on this day are part of its larger commitment to mental health advocacy, aligning with its vision to integrate well-being into the university experience. UBT is paving the way for a mentally healthy academic environment through ongoing support services and awareness initiatives.
UBT Hosts Alumni Guest Speaker, Ms. Latifa Momenah, to Inspire Volunteerism
As part of its commitment to strengthening relationships with its alumni, the University of Business and Technology (UBT) welcomed Ms. Latifa Momenah, CEO and founder of Wesal Alkhair and HR Director of the National Tri-generation Company, for an inspiring talk on volunteerism on October 2nd, 2024. Wesal Alkhair is the first therapeutic riding program of its kind, empowering individuals with physical, emotional, and cognitive challenges through horseback riding. During her speech, Ms. Momenah emphasized the lasting impact of volunteering on both society and self. “Volunteering gives back much more than you give. It’s a gift that keeps on giving,” she shared. Her own journey into volunteering began in 2014 as an HR student at UBT’s College of Business Administration, where she was inspired by Ms. Judy Al-Hori, a former faculty member at the English Language Academy, who emphasized the importance of volunteering and helping those with disabilities lead meaningful lives. Ms. Momenah concluded her talk by encouraging students and staff to get involved in Wesal Alkhair, inviting them to join as volunteers and register through the following link: Volunteer Registration Form https://form.jotform.com/232676045265055.
This event reflects UBT’s ongoing dedication to fostering a spirit of volunteerism among its students and staff, further solidifying the university's role in building a socially conscious community.
NASA Space Apps Hackathon Concludes in Jeddah, Announcing Winners and Celebrating Innovation
The highly anticipated NASA Space Apps Hackathon in Jeddah has concluded successfully after days of intense competition and innovation. The event, organized by Geeks Valley in collaboration with strategic partners the Saudi Space Agency and the Communications, Space, and Technology Commission, brought together some of the brightest minds in science, technology, and engineering to tackle real-world space exploration challenges.
The event was attended by parents, representatives from Geeks Valley, and the Communications, Space, and Technology Commission, represented by Mr. Ghanim Al Rashid. Several mentors also joined the event, providing invaluable guidance to the participants.
A total of 12 teams, composed of 50 participants, worked together over two days under the mentorship of academic experts from the University of Business and Technology (UBT). From the College of Business Administration, Dr. Hawazen Meatier, Dr. Saad BaSaad and Dr. Sarah Zakour offered their insights to the teams, while from the College of Engineering, Dr. Loay Maghrabi, Dr. Ahmad Emara, Dr. Faisal Arafsha, Prof. Ali Al Rashidi, and Dr. Samah Hashim mentored the participants, helping them refine their projects and solutions.
A distinguished panel of judges, including Dr. Saad Basaad, Dr. Arwa Al Bar, Dr. Ibrahim Nassar, Eng. Alaa Al Alawi, and Dr. Basma El Zein, evaluated the projects based on criteria such as innovation, feasibility, impact, and technical execution.
Announcing the Winners
The competition showcased many remarkable ideas, with four teams standing out:
First Place: AstroTech, composed of Salwa Abdulrahim, Razan Adnan Al-Jizani, Leon Saud Al-Dhubaian, Raghad Yahya Al-Zahrani, Dalia Abdullah Al-Ghamdi, and Roua Salman Al-Zubaidi, developed "Vitanova," an interactive, story-based game aimed at raising awareness about climate change using verified NASA data. Players face various challenges, such as utilizing renewable energy in affected areas. The game helps players understand the environmental impact of their actions, featuring interactive maps that show regions impacted by environmental changes, thereby promoting environmental awareness.
Second Place: Interstellar Engineers, composed of Mohammed Al-Shawi, Amin Nidal Khan, and Majed Abdullah Jafri, worked on a solution to protect solar panels from dust storms, extending the lifespan of solar panels in harsh environments and ensuring their continued efficiency.
Third Place: Stellar Symphony and Interstellar Engineers
Stellar Symphony, composed of Yara Ali Abdullah Al-Alawi, created "ZeroG Arena," a game application for astronauts dealing with boredom during long space missions. The app offers competitive challenges in a microgravity environment and allows users to design their own challenges, promoting creativity and team collaboration.
Space Cam, composed of Abdulrahman Wael Rajeh, Mohammed Raed Basfar, Ahmed Essam Qahtan, Faiza Abdulmuqtadir Abdulmajeed, Shadi Nizar Azab, and Ali Mohammed Al-Masari, presented a product inspired by vehicle dash cams, designed for researchers and space agencies. It offers 24/7, 180-degree continuous sky monitoring, with automatic detection of new or unusual astronomical events. This system allows comprehensive observation of celestial phenomena, positioning the Kingdom as a leader in astronomical event detection.
Honoring the Youngest Participant
The University of Business and Technology (UBT) honored Ali Mohammed Al-Masari as the youngest participant in the hackathon, recognizing his outstanding efforts and contributions.
A Platform for Innovation
The NASA Space Apps Hackathon has once again proven to be a vital platform for fostering innovation in the Kingdom. The event not only reflected Saudi Arabia’s commitment to advancing space technology but also aligned with the goals of Vision 2030, which seeks to inspire and empower young talent to explore fields of science and technology and contribute to global space exploration efforts.
The winners received certificates of recognition and valuable mentorship opportunities, setting the stage for future collaboration and project development.
Looking Ahead
The success of this year’s NASA Space Apps Hackathon reaffirms Saudi Arabia’s growing role in space exploration. With continued support from entities like the Saudi Space Agency and the Communications, Space, and Technology Commission, the future of space innovation in the Kingdom looks bright, with more events like this sure to follow.
Congratulations to all participants for their dedication, hard work, and creative solutions. The innovations displayed during the hackathon are a testament to the Kingdom’s promising future in space technology and exploration.
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Sustainable Technologies and Smart Cities workshop by the U.S. consulate
In line with the University of Business and Technology’s commitment to environmental sustainability amidst climate change, the university, in collaboration with the U.S. Consulate in Jeddah, organized a workshop titled “Sustainable Technologies and Smart Cities,” presented by Ms. Kate Wright, the Executive Director of Climate Mayors on Tuesday, October 1, 2024. The workshop was attended by a large number of students, faculty, and staff, actively participating and engaging with the lecture.
Ms. Wright addressed several environmental challenges facing major cities in the United States and discussed sustainable solutions that have been implemented to enhance the sustainability of these urban areas. She emphasized that environmental solutions require a multi-level approach, incorporating national, city, and individual efforts. During her presentation, Ms. Wright praised the innovative thinking and sustainable solutions embraced by the Kingdom of Saudi Arabia in light of Vision 2030.
The delegation from the consulate was welcomed by Dr. Yussra Jamjoom, Vice President of the University’s Corniche Campus, and Dr. Liela Jamjoom, Director of the Community Responsibility Center. The visit included a tour of the university facilities, highlighting the sustainable design of the building. The delegation also learned about the advanced technologies that support education and innovation at the university.
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"Instilling Values Challenge," by Al-Mawaddah Society for Family
The University of Business and Technology proudly participates in the "Instilling Values Challenge," organized by the Al-Mawaddah Society for Family Development. This competition aims to produce short films that promote family values such as honoring parents, maintaining family ties, and fostering cooperation within the family.
The university hosted Ms. Maram Al-Abaih from Al-Mawaddah Society on September 30, 2024, to present an introductory seminar about the competition, including participation guidelines and the requirements for producing cinematic films. We are pleased to announce that Al-Mawaddah Society will offer workshops over three days next week, focusing on filmmaking and directing, aimed at enriching students’ knowledge and improving the quality of the submitted films. With over 60 UBT students participating, we eagerly await the outstanding films that will highlight these important values. We would like to extend our gratitude to Dr. Hatoon Qadi, Dean of the Jeddah College of Advertising, for her support and for integrating the competition into some of the college’s courses. We also thank Mr. Mahmoud Zuaiter and Ms. Nadine Jitan for including the competition as a midterm project to ensure our students’ participation. We look forward with excitement to seeing the students' creative works!
The participation CBA in the space Hackathon
The University of business and technology organizes the NASA Space Challenge hackathon through UBT’s Techno Vally, which brings together a number of students and experts in the fields of innovation and technology. The College of Business Administration participated in this event through Dr. Saad Basaad, Dr. Sarah Zakour and Dr. Hawazen Metair, as academic mentors, where they guided the participating teams towards developing innovative solutions to the challenges posed in the field of space.
It is worth mentioning that since the start of the event, Dr. Saad, Dr. Sarah and Dr. Hawazen have supported the teams by providing tips on how to achieve innovation and feasibility of projects, focusing on providing technical ideas that serve global challenges. The event continues until Saturday, where teams competing to present the best solutions that will be evaluated by a specialized jury.
This participation comes within the framework of the University's keenness to promote innovation and provide academic and professional support to its students to participate in international events.
The Supply Chain Management Department Students at Tamer Logistics
The Supply Chain Management Department, in collaboration with the Industry Relations Unit under the supervision of Dr. Alaa Lary, organized a field trip for Supply Chain Management students to Tamer Logistics, aimed at enhancing their practical understanding of supply chain and logistics operations.
The visit was led by Dr. Karim Soliman, Head of the Supply Chain Management Department, and Mrs. Maha Basha, with the participation of 25 students. The visit began with an introductory session providing students with an overview of Tamer Group, followed by a detailed explanation of the wide range of logistics services offered by Tamer Logistics. Operational practices and logistics solutions were discussed, giving the students a clear understanding of the company’s role in serving the industry.
Afterward, the students went on a guided tour of the Tamer Logistics Center, where they had the opportunity to observe value-added logistics operations in action. This practical experience offered the students valuable insights into how the supply chain concepts they had studied in classrooms are applied in real life, connecting theoretical knowledge with practical implementation.
Dr. Haneen Shoaib, Dean of the College of Business Administration, praised the college's ongoing commitment to linking academic knowledge with real-life business experiences in the Saudi market. She emphasized that such initiatives play a vital role in enhancing students' skills, competencies, and knowledge, making them more competitive in the job market.
At the same time, the Supply Chain Management Department continues its commitment to preparing its students for the labor market by providing practical opportunities that bridge academic knowledge with the competencies required in the workplace.
CBA’s Second Advisory Board Meeting for 2023
The College of Business Administration, the Mother College of the University of Business and Technology, hosted the first advisory meeting of the college for the year 2024, at the university campus in Corniche, in the honorary presence of His Excellency the Chairman of the Board of Trustees, Dr. Abdullah bin Sadiq Dahlan and His Excellency the president of the University, Dr. Weam Tunisi, and the presence of a number of the University leaders, the Dean, Vice Deans of the college, college advisors and Heads of Departments.
The meeting was attended by a group of a-high caliber Administrative and Executive Leaders in the business sector, led by Mr. Samer Ibrahim Kurdi - chairman of the board of Directors of Sunbulah group, Dr. Maha Ahmed Al-Juffali - President of the Saudi Federation for Special Olympics - founder and director of the Aloun center, Ms Honayda Serafi – Entrepreneur and Fashion Designer, Dr. Mohannad Abdullah Dahlan - CEO of UBT Co., Mr. Mohammad Tamer – Board Member of Tamer Group, Mr. Fehr Nazer – General Manager of My Clinic - Eng. Saad Mohammed Alazem, Managing Partner at Value Accuracy Co. Crowe KSA, Dr. Amira Al-Turki-former dean of the college and Dr. Ameen Al-Harbi-former dean of the college.
This active group has led influential discussions to link education with the business sectors to achieve academic excellence at the local and international levels in practice and academically. The participants enriched the strategic directions of the College of Business Administration's and shared many proposals to cater for the new developments in the labor market. There were also views on launching new programs and tracks for the College in the Master's programs that correspond to the requirements of the business world with a focus on the Education and Healthcare sectors.
The Dean of the College of Business Administration, Dr. Haneen Mohammad Shoaib, thanked all the attendees and praised their active participation, which contributes to raising the level of the College's outputs and supports its strategy for continuous development to achieve its vision to be a leading college locally and recognized internationally for high quality business education.
The advisory council came up with a number of recommendations to activate the proposals, which will be announced after studying them and obtaining final approval from the higher authorities of the University.
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UBT Represented at the FIBA 3X3 World Cup
UBT proudly marked its presence on the global stage as Dr. Karim Soliman, Head of the Supply Chain Management Department from the College of Business administration, was selected by international basketball federation to participate in the prestigious World Cup held recently in Ulaanbaatar, Mongolia. Dr. Karim was one of only eight referees chosen by FIBA for this significant event, further elevating UBT’s reputation in the international sports arena.
This remarkable achievement underscores the vital role of sports in enhancing professional and academic life, and highlights UBT’s steadfast support for its faculty and students in global events. UBT remains committed to fostering the integration of sports with academic excellence, a core value the university has consistently upheld.
Dr. Haneen, Dean of CBA, extended her congratulations to Dr. Karim for his outstanding accomplishment in international arenas. She wished him continued success in future endeavors and reiterated UBT’s pride in supporting such initiatives that showcase its global presence.
The University of Business and Technology Signs Memorandum of Understanding with the Saudi Special Olympics Federation
The University of Business and Technology (UBT) signed a Memorandum of Understanding with the Saudi Special Olympics Federation on Monday, September 16, 2024, with the aim of enhancing inclusive sports programs and initiatives. The agreement focuses on areas such as inclusive sports training, local and international volunteering, and the formation of unified teams comprising of athletes with intellectual and developmental disabilities alongside athletes without disabilities to train and compete together. This model is designed to foster inclusion, understanding, and social integration through shared sports experiences.
The signing ceremony took place at the UBT Corniche campus, attended by the President of UBT Dr. Weam Tunsi, and Chairperson of the Saudi Special Olympics Federation Dr. Maha Al Juffali. Also present were Vice Dean of Student Affairs Dr. Doha Aboalsaud, Director of the Community Responsibility Center Dr. Liela Jamjoom,, as well as the Director of the Sports Club Ms. Walaa Maghrabi, and the Assistant Director of the Community Responsibility Center Ms. Huda Maghrabi.
Through this partnership, UBT reaffirms its strong commitment to building a sports community that promotes inclusivity, while ensuring that individuals with intellectual disabilities have the opportunity to actively participate and integrate into sports activities.
UBT at the Community Responsibility Center
A delegation from the University of Business and Technology (UBT), led by Dr. Liela Jamjoom, Director of the Community Responsibility Center, visited The Help Center on September 18, 2024. The visit included a meeting with Dr. Maha Al-Juffali, co-founder and director of the Help Center, and a team of specialists to discuss potential avenues for collaboration between UBT and the center. Topics included volunteer opportunities for students and staff, as well as joint sports programs and initiatives.
The UBT delegation also included Ms. Walaa Maghrabi UBT Sports and Gym Director, Ms. Huda Almaghrabi Assistant Director of the Community Responsibility Center, Ms. Suad, Administrative Assistant, and Coach Shatha Fitness Trainer and Nutrition Specialist.
The meeting was followed by a tour of the center's facilities, during which both parties expressed enthusiasm for establishing a long-lasting and robust partnership. Dr. Liela Jamjoom commended the center’s efforts in providing comprehensive support for individuals with intellectual disabilities. She reaffirmed UBT's commitment to fostering a culture of integration and empowerment within its campuses.
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UBT and Albir Society in the walking event
Students and staff from the University of Business and Technology participated in the walking event celebrating the 94th Saudi National Day, organized by Albir Society in Jeddah in collaboration with the Ministry of Sports in Makkah Region, the Jeddah Municipality, and the Supporting Healthcare Society.The event, held on Thursday, September 19th, at Prince Faisal Bin Fahd Walkway in Al-Shati District, aimed to promote national patriotism and public health by encouraging walking and adopting a healthy lifestyle.
We are proud of our students and alumni who took part, including Razan Ashour, Ahmed Bahanshal, Wasel Raslan, Jouri Al-Ghamdi, Hala Al-Ghamdi, Sharifa Al-Ghamdi, Raneem Hejazi, and Suhail Kaki. UBT’s participation in the event reaffirms the importance of engaging in national activities and events and contributing to the development of a healthy society.
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UBT participate in Future Forward: Youth and the Path to Vision 2030
In collaboration with Emkan Education, Dr. Mashael Batarfi, representing the College of Business Administration and the Center of Community Responsibility, participated in a panel discussion titled “Future Forward: Youth and the Path to Vision 2030,” held on September 14 at Nun Academy. During the discussion, Dr. Batarfi detailed the Sports Management Program at the University of Business and Technology, highlighting how it equips students with the necessary knowledge and skills to lead sports projects and contribute to the development of the sports sector in line with Vision 2030. The event was notably attended by international school students from Jeddah, reflecting the university’s commitment to empowering youth and guiding them to explore available educational and career opportunities, contributing to building a promising future for them and the community.
Marketing Communications Workshop by UBT Graduate
The University of Business and Technology's College of Business Administration represented by the Marketing department organized a workshop titled "Marketing Communications" under the supervision of Dr. Sharifah Ahmad, Marketing Department Head, and in coordination with Ms. Lina Kutbi, Head of the CBA Entrepreneurship and Innovation Unit at CBA. The workshop was conducted by Mr. Naif Alrabee, Director of Corporate Communications at Mohamed Yousuf Naghi Group, who is also a UBT graduate from the Bachelor of Science in Marketing program. Furthermore, he's a podcast host, who collaborated with the Ministry of Culture for his podcast.
The workshop was conducted on the 11th of September 2024 at the UBT Corniche campus. The workshop topic is directly related to Marketing students, and he spoke in detail about Content Marketing, Brand Identity and Marketing Strategy. His workshop was interactive where he asked about students’ interests, such as starting their own business. Following this, he provided students with guidance on how to launch their own business and market for it. CBA Dean Dr. Haneen Shoaib thanked the organizers from CBA and Mr. Naif for supporting the development of students' marketing skills. She emphasized the value of attending such workshops to broaden students' knowledge, develop their skills, and prepare them for the workplace.
Alzheimer’s campaign in UBT
In recognition of World Alzheimer’s Month in September, the University of Business and Technology (UBT), in collaboration with the Saudi Alzheimer’s Disease Association, organized an awareness campaign about Alzheimer’s disease on Tuesday, September 10, 2024, at the UBT Corniche campus. The campaign aimed to raise awareness about the disease and highlight prevention methods. Alzheimer’s is one of the most common forms of dementia, affecting memory, thinking, and behavior, leading to a gradual decline in cognitive abilities. A specialist was invited to speak about possible preventive measures, such as maintaining mental and physical activity and adopting healthy lifestyle habits. Throughout September, information about Alzheimer’s disease will be displayed on our university screens to spread awareness among university students and staff about the disease, its stages, and its impact.
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Building Trust in Career Choices
As part of the Community Responsibility Center initiatives, the University of Business and Technology (UBT), in collaboration with Creative Mornings, hosted Dr. Mohammed Hakim for an interactive lecture titled “Building Trust in Career Choices” on Saturday, July 27, 2024. Dr. Hakim shared his personal experiences with trust and discussed the importance of building trust and confidence in career decisions. In line with UBT’s commitment to spreading knowledge and life experiences, the lecture was open to the public, including students, faculty, and staff of the university. Held in the university’s main auditorium, the event attracted approximately 500 people from various community segments.
CBA’s Skills accelerator Third session
The third session of the Skills Accelerator series continues at CBA, led by Mr. Fares Farhan and Mr. Saif Damanhouri, delving into AI integration within the creative process. This session discusses the diverse AI applications within graphics usage and their utility in a work environment. Following this discussion is a practical demonstration showcasing the prowess of AI, A variety of options and selections of AI available were explored by the students in the introduction to information systems course, taught by Dr. Alaa Almirabi, for whom we thank.
Students continue to benefit from the series by gaining up-to-date knowledge and skills necessary to succeed in today's rapidly advancing technology environment.
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UBT in Jeddah Corniche Circuit
The University of Business and Technology, represented by the College of Business Administration, continues its summer program (edutainment) in line with the start of the activities of Jeddah season.The program aims to support education through entertainment, so the College organized a student trip to Jeddah Corniche Circuit under the Saudi motorsport company, the official operator of the formula 1 racing circuit, which is one of the companies that UBT has already signed with a Memorandum of Understanding.
It is the newest arena in the city of Jeddah under the supervision of the Ministry of Sports. With a delegation of fifteen members from the faculty and students, who participated in the race and were first educated about the concept of Formula 1 and then the delegation attended an introductory workshop on karting and its international concepts before starting the race. Ms. Sara Baghdadi, community programs manager at Saudi motorsports company, welcomed the delegation of the University of Business and Technology, led by the Dean of the College of Business Administration, Dr. Haneen Mohammed Shoaib, and the Vice Dean of the College, Dr. Ramzia AlBakri, and introduced the students to some of the kingdom's formula 1 Champions and the great steps that have been made to host Formula 1 in the city of Jeddah in the fastest street circuit in the world, and the huge preparations that have been harnessed for this project. By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances both academic, personal and professional aspects.
CBA’s Summer Edutainment Program
The University of Business and Technology, represented by the College of Business Administration, continues its summer Edutainment program in line with the start of the activities of the Jeddah season.
The program aims to support education through entertainment by participating in various events. The trip was planned for Team Lab Borderless, an international museum that started at Jaban and then spread to the world and has now reached historic Jeddah. It is an innovative and inspiring experience organized by the Ministry of Culture. By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances their academic, personal, and professional lives.
CBA Launches "Skills Accelerator" Series
The University of Business and Technology, represented by the College of Business Administration, launched a community initiative to raise students’ skills through the "Skills Accelerator" series, which is several short courses offered by outstanding students in various fields to support their colleagues for continuous development during their educational, professional and personal journey during their study time at the University. The courses started with the first course titled "The benefits of artificial intelligence" prepared by the distinguished students "Fares Farhan, Saif Damanhouri and Emad al-Rashid", the audience reacted enthusiastically to the multiple uses they can activate artificial intelligence and showed their interest in the techniques that were illustrated in the form of real-life examples. Also, another course offered is "Public speaking" by the outstanding student in public speaking, "Sami Fathi", and the course has received great interest from students who aspire to gain more confidence in talking to the masses, and they expressed their desire to continue developing this skill, that is necessary for the success of any leader.The Dean of the College, Dr. Haneen Mohammed Shoaib, thanked the students' participation in these courses and extended an invitation to everyone who sees in themselves the desire to participate by registering at the deanship office, their interest to deliver courses and to share their strengths with fellow students.
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CBA's Summer Training Program
The University of Business and Technology, represented by the College of Business Administration Industry Relations Unit, has launched a new summer training program following the signing of (MOUs) with several renowned companies. Students applications have been placed in companies such as Aquat, BRF, Halawani Brothers, Alzahid, Bupa, and Johnson Control. This initiative comes after the success of the first launch of the summer training in the college for 1st and 2nd year students last year with the goal of enhancing their professional skills. The summer training aims to provide students with valuable industry experience and skills development by offering them the opportunity to work on real-world projects and gain firsthand exposure to current industry practices and methodologies. The program reflects UBT's commitment to enhancing student employability and aligning academic programs with industry needs in achievement of the University's slogan "Education for Job opportunities and Entrepreneurship."
UBT’s participation in the International Marketing Conference in Greece
The College of Business Administration participated in the Athens International Marketing Conference 2024 in Greece, which took place from July 1st to July 5th. CBA was represented by Dr. Abdulelah Althagafi, Assistant Professor in the Marketing Department, who presented his research on marketing mechanisms in higher education in an effort to achieve the goals of Saudi Vision 2030 regarding the development and growth of the education sector. The Dean of the College of Business Administration, Dr. Haneen Mohammad Shoaib, expressed her great pride in Dr. Abdulelah research achievements, and wished him and the entire faculty further success on both the research and academic levels.
UBT Joins the International Association of Science Parks and Areas of Innovation: A Leap Towards Global Collaboration and Innovation
The TechnoValley at the University of Business and Technology (UBT) has recently joined the prestigious International Association of Science Parks and Areas of Innovation (IASP). This membership marks a significant milestone in UBT’s journey towards fostering innovation, research, and international collaboration. The International Association of Science Parks and Areas of Innovation (IASP) is a global network that connects science parks and innovation districts worldwide. Founded in 1984, IASP promotes the growth and effectiveness of these areas through various activities, including knowledge exchange, networking opportunities, and collaborative projects. UBT has long been committed to advancing research and innovation in multiple fields. By joining IASP, UBT aims to leverage the resources, knowledge, and global network of the association to enhance its own research capabilities and foster a culture of innovation among its students and faculty.
UBT offered a one-week intensive training course to the General Directorate of Education in Jeddah
The University of Business and Technology (UBT) offered a one-week intensive training course to the General Directorate of Education in Jeddah on communications, marketing, advertising, community responsibility, and volunteering (May 19-23, 2024). The training program was organized by the Community Responsibility Center and the Training Center at UBT. The training program began on its first day with a course on communication, negotiation, and persuasion skills presented by Dr. Khalid Al-Shohaib, an Associate Professor and consultant at the Jeddah College of Advertising, UBT. The course highlighted the importance of communication in our daily and professional lives.
On the second day, the program continued with a course on marketing skills presented by Dr. Raef Abdennadher, an Assistant Professor of marketing and advertising strategies at the Jeddah College of Advertising, UBT. Dr. Raef discussed the importance of marketing, the stages and steps of marketing, developing a successful marketing plan, and the role of marketing in supporting Vision 2030. The training program proceeded on its third day with a course on advertising skills presented by Dr. Raef Abdennadher. The course included definitions of advertising, an explanation of its relationship with promotion, as well as an overview of the characteristics and elements of advertising campaigns. A practical application was conducted through the review of various advertising models. On the fourth day of the training, Dr. Kamal Shaaban Abdelaal, the Community Responsibility Advisor at Abdul Latif Jameel Company, conducted a training course on building corporate social responsibility plans, addressing corporate social responsibility definitions, dimensions, and how to plan and design community initiatives.
The training program concluded on its fifth and final day with a session by Ms. Abrar Al-Jilani, the volunteering advisor at Ghadan Consulting Company, with a course on creating and managing volunteering opportunities, discussing the importance of activating volunteering initiatives in the Kingdom and ways to design volunteer opportunities professionally.
The program ended with an honorary ceremony for the General Directorate of Education staff in Jeddah. All attendees expressed their satisfaction with the program, confirming the university’s role in developing and investing in the human capital of various fields and sectors to achieve Vision 2030. Mr. Humod Al-Sqiran, the Advisor and Spokesperson for the General Directorate of Education, expressed heartfelt thanks and appreciation to all staff of UBT in general and to the Community Responsibility Center and the Training Center in particular for hosting and executing this course efficiently and diligently.
UBT and Jeddah Valley Forge Strategic Partnership
In a significant move to bolster educational and economic development, the University of Business and Technology (UBT) has signed a Memorandum of Understanding (MoU) with Jeddah Valley, the investment arm of King AbdulAziz University. This partnership aims to leverage the strengths of both institutions to drive innovation, enhance academic collaboration, and contribute to regional growth.
UBT is renowned for its commitment to excellence in education, research, entrepreneurship, and community service. With a vision to cultivate leaders and innovators, UBT has consistently achieved milestones that position it at the forefront of higher education in the region.
Jeddah Valley plays a pivotal role as King AbdulAziz University's investment arm, focusing on fostering connections between academia and industry. Its mission to promote sustainable development and economic diversification aligns perfectly with the objectives of this new partnership.
The MoU signing ceremony, held on May 29, 2024, at UBT Corniche Campus, witnessed the presence of distinguished leaders from both institutions. Representing UBT were Dr. Weam Tunsi, Dr. Mahmoud Baeissa, Dr. Hatem Baaqil, Dr. Saeed Al Sheikh, Dr. Basma ElZein and Dr. Ruaa bin Sedeeq. From Jeddah Valley, the attendees included Dr. Sattam Linjawi, Mr. Omar Al Ghamdi, Mr. Omar Yamani, Mr. Hussein Eid, Mr. Yasser AlKathiri, Mr. Mohamed Ashour, and Mr. Waleed Mehana. Each of these leaders underscored the significance of this collaboration in their speeches, highlighting the promising future and shared goals of both institutions. The MoU outlines several key areas of collaboration, including:
* Practical training programs according to the requirements of the programs of the faculties of engineering, business administration, advertising, and law
* Field studies and field trips for students
* Professional development for faculty members and students
* Joint education, scientific, and collaborative research projects
* Joint investment projects
* Joint startups
* Collaborative incubators and accelerators
* Exchanging knowledge and experiences by participating in organizing events, seminars, and workshops
* Exchange of information
Members from both institutions will have opportunities to engage in groundbreaking projects, participate in exchange programs, and benefit from practical training and field studies. Additionally, this collaboration is expected to spur economic growth by fostering joint startups, investment projects, and the establishment of incubators and accelerators.
The MoU between UBT and Jeddah Valley marks a milestone in the journey towards a more integrated and innovative educational ecosystem. This strategic partnership holds immense promise, paving the way for new opportunities and a brighter future for both institutions and the wider community.
Honoring ceremony for the Jeddah Health City project in UBT
Under the patronage and honor of His Highness Prince Saud bin Abdullah bin Jalawi, Governor of Jeddah, the honoring ceremony for the Jeddah Health City project was held at the University of Business and Technology in the presence of His Excellency the President of the University, Dr. Wiam Tunisi, His Excellency Dr. Lina Al-Maeena, Member of the University’s Board of Trustees, President of the Jeddah United Club, and His Excellency the Director of the Responsibility Center. Community Dr. Laila Jamjoom During this momentous ceremony, the collective efforts of government and private agencies, civil society institutions, and individuals were celebrated. Their invaluable contributions led to the city obtaining the international accreditation certificate provided by the World Health Organization, marking it as one of the international global health cities and the largest health city in the East. The University of Business and Technology and Jeddah United were particularly honored for their significant roles in this achievement. The Healthy Cities Program, a World Health Organization initiative, was recognized for its aim to improve the quality of life and prioritize health in development projects.
The World Health Organization policy indicates the necessity of re-evaluating cities on the accreditation certificate every three years to ensure the development and improvement of the program’s performance. Thus, the University of Business and Technology confirms its commitment to improving the surrounding environment and building a healthy society that aligns with the Kingdom’s Vision 2030 goals.
UBT Collaborates with Tamr Group for Final Project in Organizational Design and Development Course
The College of Business Administration at the University of Business and Technology, in collaboration with the Industry Relations Unit and the Department of Human Resources Management, has partnered with Tamr Group for the final project of the Organizational Design and Development course. This project aims to create 85 new job roles within Tamr Group, with students from the course tasked with developing detailed descriptions for each role.
Driven by the core values of the University of Business and Technology, this collaboration seeks to provide students with unique and transformative learning experiences that prepare them holistically for work and life. The emphasis is on hands-on learning, enabling students to develop a deeper understanding of real-world settings. By working closely with industry experts from Tamr Group, students will gain valuable insights into finance and business operations. The project offers them an opportunity to apply their theoretical knowledge to practical situations, refining their skills in job analysis and strategic thinking. The resulting job roles will showcase the expertise of the University's student.
Ms. Maqboolah Al-Hakim, a distinguished graduate of the Human Resources Department at the University of Business and Technology and currently employed at Tamr Group, expresses her enthusiasm for this collaboration. She believes that leveraging the fresh perspectives and talent of students will enhance efficiency, effectiveness, and agility within the organization. The project highlights the significance of teamwork between academia and industry in fostering innovation and preparing future leaders for success in the business world.
ADHD awareness in UBT
The Saudi ADHD Society and Waad Health and Wellbeing Center organized an awareness campaign on attention deficit and hyperactivity disorder at the University of Business and Technology on Wednesday, May 8th 2024. The campaign included an introduction on the disorder and raising awareness about the role educators and students can play towards individuals with ADHD. Additionally, The Saudi ADHD Society provided an overview of the programs and services offered to individuals with ADHD.
We express our gratitude to UBT engineer student Abdulaziz Al-Saraj for his efforts in organizing this campaign at the University of Business and Technology.
A meeting on environmental sustainability with the pioneer of environmental work in the Kingdom of Saudi Arabia, Dr. Magda Muhammad Aburas
The University of Business and Technology was honored to host Dr. Majdah Mohammed Aburas, as an inspiring guest speaker in environmental sustainability on Wednesday May 1st 2024. The lecture was organized by the Community Responsibility Center at the university as part of the “UBT to Community” series highlighting key figures in community and social development.
Dr. Majdah Aburas is a leading environmental expert and strategist, holding a distinguished Ph.D. in Biotechnology and Environmental Microbiology from the University of Surrey UK. Dr. Aburas is the first woman in the Kingdom to specialize in the treatment of crude oil pollution in soil, and she has played a pivotal role in raising the level of public environmental awareness on a national and international level.
During her speech, Dr. Aburas discussed her educational journey, career, and her deep-rooted sense of environmental and community responsibility. She emphasized the pivotal role individuals and households play towards the environment and called for the adoption of eco-friendly household practices focusing on waste reduction and energy and water conservation. Notably, she highlighted that households are responsible for approximately one third of all food waste, underscoring the significance of the issue. “It is our responsibility as a community to work together to build an eco-friendlier world, we need to stop pointing the finger at industry and see what we can do to make a difference.”
Dr. Aburas also discussed the importance of developing an environmental mindset, which are core elements embedded within our Islamic religion and are key strategic pillars to economic and social development. This entails developing sustainable consumption practices by choosing products with minimal environmental impact, supporting companies with sustainable practices, buying locally, and accurately purchasing the amount of products needed to reduce waste. Dr. Aburas’s goal to support the adoption of sustainable consumption also led her to start her own sustainable fashion line with OT KUTYR Fashion House, highlighting the diversity and breadth of her environmental initiatives.
Dr. Aburas left UBT students, faculty, and staff with some wonderful pieces of advice to live by: “Be someone who takes initiative, stay positive, and nothing is impossible - don’t wait for things to happen, and be empowered to be the change.”
We extend our thanks to the distinguished Dr. Majida Abu Ras for honoring us and granting us the opportunity to learn about her environmental initiatives and remarkable achievements.
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Inspiration to Patents: Mr. Fahad Habib's Journey in 3D Printing
UBT student and founder of Techno- group 3D Printing Business, Mr. Fahad Habib, shared his passion for the 3D printing field, which led him to develop his own 3D printer which had been awarded five patents. He brought and displayed for the audience. During the lecture, and in the presence of his biggest supporter, his father, Mr. Ahmed Habib, who attended, Mr. Fahad discussed the inception of his idea, its development, the manufacturing process, and his plans to establish a factory in the future. The students in the Entrepreneurship course taught by Dr. Liela Jamjoom, who we thank for her continued support, had the opportunity to learn from his experiences and draw inspiration from his achievements. Fahad advised them to persevere, regardless of the challenges they may face.
The event was organized by the Entrepreneurship and Innovation Unit at the CBA represented by Ms. Lina Kutbi concurrently with World Intellectual Property Day
Guest Speaker Mr. Saeed Hamed Inspires CBA and DGS Master's Students with Insights on Leadership and Nahdy's Success in Pharmaceuticals Industry.
The College of Business Administration in UBT were graced by the esteemed presence of Mr. Saeed Hamed, Nahdy's Country Logistics Operations Manager. He delivered a captivating session to the Master's students Specialized in Supply Chain Management. Throughout his presentation, Mr. Hamed provided a wealth of knowledge, experience, and motivation to all in attendance. During the session, Mr. Hamed shed light on Nahdy's strategic approach. He detailed how the company emerged as a frontrunner in the pharmaceutical industry within the kingdom. The insights he provided about Nahdy's cooperation strategies were invaluable to those in attendance who were aspiring to be business leaders. Moreover, Mr. Hamed emphasized the vital role of effective leadership in personal and professional growth. He elucidated how cultivating leadership skills can propel individuals forward in their careers, urging the students to embrace leadership opportunities with zeal and dedication.
The session was much appreciated by the Dean of the College of Business Administration, Dr. Haneen Shoaib, who highlighted the significance of such practical sessions in enhancing students' academic and professional journey, realizing the University's slogan "Education for Job opportunities and Entrepreneurship".
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UBT signed a memorandum of understanding with Aqwat Food Industries
On Thursday, April 25, 2024, the University of Business and Technology, represented by His Excellency the University President, Dr. Weam Tunsi, signed a memorandum of understanding with Aqwat Food Industries, represented by His Excellency Engineer Ihsan Shakur Abu Ghazaleh, CEO of Aqwat Food Industries Company. The signing of the memorandum was coordinated under the leadership of the Dean of the College of Business Administration, Dr. Haneen Shoaib, through the Industry Relations Unit under the supervision of the Head of the Unit, Dr. Alaa Lary and Ms. Lina Kutbi Entrepreneurship and innovation unit head. A group of senior leadership from Aqwat Food Industries Company visited, represented by Mrs. Nour Ihsan Shakur Abu Ghazaleh (General Director of Human Resources Department) and Mr. Saleh Nazel Nafi Al-Saedi, (General Director of Administrative Affairs). The visit included an introductory tour of the University’s Corniche campus facilities and the latest developments in the building. This agreement aims to provide cooperative training opportunities for graduate students, prepare them for the labor market, enable them to interact with the future work environment, deal with community members from outside the university, and gain sufficient experience to enable them to be employed directly after graduation.
The signing of the memorandum is considered an extension of achieving the university’s strategy, which focuses on strengthening relations between the university and companies to link knowledge with the business world in order to facilitate enabling students to predict the expectations of the local and regional market.
The Media Bridge Forum at the Literary and Cultural Club
King Abdulaziz University organized the Media Bridge Forum at the Literary and Cultural Club, which discussed the journey of development of institutional communication and its impact on shaping the image, as part of the graduation project for female students of the Department of Public Relations at the College of Communication and public relations.
The forum held a dialogue session with the Dr. Heba Jamal, former Dean of the College of Advertising at the UBT, Assistant Professor in digital Marketing,and presenter of the programs (Kalam Nawaem and Saydati talk shows). The topic of the session was about the image in the media and digital marketing, within the framework of the societal role that Dr. Heba participates in at the level of marketing and media. She was thanked and honored at the conclusion of the forum.
World Health Organization and the Ministry of Sports visits UBT
In an initiative highlighting the role of education in promoting health and sports, the University of Business and Technology was honored to host a key visit from the World Health Organization and the Ministry of Sports. We reaffirm the university's commitment to advancing sustainable health and sports programs. A friendly basketball match between the university's team and Jeddah United Club was a highlight of this visit.
UBT Attendance at the IsDB 12th Youth Development Forum 2024
The Islamic Development Bank conducted the IsDB 12th Youth Development Forum 2024 on 25 April 2024 in which students and faculty members of The University of Business and Technology attended. The forum focused on Youth Empowerment and Resilience. The topics discussed were very insightful and engaging to students and faculty, with the most poignant statement being “youth represent 25% of our population, but 100% of the future”. UBT's presence demonstrated their commitment to the forum's themes, recognizing the crucial role of youth in shaping the future.
Northeastern University visits UBT
In a promising effort to enhance academic collaboration, The University of Business and Technology hosted Mr. Salmaan Faraz, representing Northeastern University. The visit featured insightful discussions with UBT colleges' deans about potential collaborative ventures for both institutions. After a comprehensive tour of UBT's advanced facilities, Mr. Faraz gained firsthand insight into its infrastructure. Dr. Ruaa BinSaddig, the Dean of Scientific Research, highlighted the university's achievements, followed by Mr. Faraz's presentation on Northeastern's academic heritage and programs. The meeting facilitated fruitful dialogue with the University of Business & Technology Deans, exploring joint research, student exchanges, faculty development, and curriculum revamp. It concluded with a shared commitment to leverage strengths for collective growth, marking a significant milestone in the relationship between the two universities and signaling a promising future of collaboration and success.
CBA Students participating in a volunteering Initative in Alharam
Fourteen volunteers from the College of Business Administration (CBA) at the University of Business and Technology (UBT) participated in a volunteer initiative in the Al-Haram Al-Sharif area in Makkah Al-Mukarramah on Sunday, 3/24/2024. The students distributed 7,600 breakfast meals to pilgrims coming from Al-Zaidi parking lots, in cooperation with the Al-Bir Society in Makkah Al-Mukarramah.
The Dean of the College of Business Administration, Dr. Haneen Mohammad Shoaib, emphasized the importance of these volunteer contributions that represent one of the basic pillars of the University of Business and Technology, which is community service, and extends many thanks to the Student Council President, Abdul Malik Sufyan, for his efforts in making this initiative a success with his fellow students (Abdulrahman Al-Fadhli, Muhammad Al-Zahrani, Abdulrahman Al-Qahtani, Mohammad Bassar, Omar Hamada, Zuhair Habis, Mohammad Al-Amoudi, Omar Badri, Abdulwakeel Al-Jafari, Rayan Alourga, Mohammad Algouss, Osama Bakhshwain, and Youssef Abulola) who represent good role models. In conclusion, thanks go to the Al-Bir Society in Makkah Al-Mukarramah for their welcome and cooperation with the university students.
LEAP 2024 UBT Participation
The UBT team of students from the College of Business administration (CBA) (Samiya Idress, Dina Alkhammash, Lolwah Alsanee and Melaf Bin Halabi) part of the Business Analytics and Management Information System(BAIS) department , led by Dr. Halah Nasseif, Assistant Professor at BAIS, participated in the Software AG LEAP 2024 finale competition showcase at LEAP, Riyadh , March 4th to March 7th . This 3rd edition of the competition “The Future Disruptors Program” at Software AG started back in October 2023, and out of 26 Universities, 1000 students across 356 teams among the Kingdom of Saudia Arabia, the top 3 team winners were selected in February of 2024, in each of the competition tracks (Sustainability, Tourism and Supply Chain). The UBT/BAIS team won the first place in the Sustainability track and was one of the 3 teams shortlisted to present their showcases at LEAP24 booth. The UBT/BAIS team presented a prototype solution, called” Aqua Sensor”, an innovative water sustainability solution, integrating advanced data analytics into a sensor system and application. Aqua Sensor aims to track water usage and loss, trigger alerts and analyze current and historic data. The objective of Aqua Sensor is water conservation for homeowners and businesses to conserve water , save money and fulfill the UN SDG goal 6 that aims to ensure availability and sustainable management of water and sanitation for all. The BAIS students have created a dashboard using Cumulocity IoT Platform to link the volume and depth water data collected from the water sensors, and built an application that is composed of many gadgets as charts analysis for each sensor placed in different location of the home or business branches, alerts gadget, maps and more. The UBT/BAIS team showcased their Aqua Sensor prototype at the Software AG software Booth and got many visitors, experts, students and companies in the 4 days at LEAP with many discussions, expert advice and suggestions. The 3 teams competed on LEAP’s second day, and the BAIS team provided captivated performance with lots of questions and discussions among the audience. The UBT/BAIS team earned 2nd runner up position and UBT congratulate the amazing student team for their hard work, dedication and commitment during this past 5 month. The UBT/BAIS teams thanked UBT for providing such wonderful opportunity of innovation and entrepreneurship and partnering with leading companies in the market as Software AG. The team also thanked Professor Ali AL Rashidi and Dr Ahmad Emara from the Engineering College for their engineering consultation on the project. Also, many thanks to Ms. Arwa Alyafeai for her help in the Motion Graphic Video.
Dr Haneen Shoaib, Dean of the College of Business administration, Congratulated the students and their supervisor Dr Halah for the wonderful achievement. And thanks to UBT Leaders presented in the Chairman of aboard of Trustees Dr Abdullah Dahlan, and the President Dr Weam Tunsi, for their continuous support for students to participate in National and International competitions, and fostering their innovative skills in actualizing the University’s slogan “Education for ajo. opportunities and Entrepreneurship”.
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International Engineering day in UBT
The College of Engineering celebrated the International Engineering Day on Monday, February 19, 2024, organized by the student clubs in the college, under the supervision of heads of department and the College of Engineering management. The celebration began with a welcome and reception by the esteemed Dean of the college, Dr. Mohammed Khouj, and Vice Deans of the college, Dr. Rania Baashirah and Dr. Abdulkareem Afandi, to all engineers, staff, and students, to emphasize the importance of this day in achieving sustainable development through creating solutions to local and global problems using engineering concepts and raising awareness about the role of engineers and its professions.
The event included visits from 33 companies, sponsors, and entrepreneurs in the university – Corniche branch, who delivered various workshops and informative lectures. In addition, the engineering departments and student clubs participated in activities and competitions throughout the day. The College of Engineering extends its sincere thanks to the student club members, leaders, and clubs’ supervisors for their efforts in organizing this event.
UBT as a Knowledge Partner for Cambridge Islamic Finance Forum
The University of Business and Technology (UBT) presented by the College of Business Administration (CBA) through the Finance Department took center stage at the Cambridge Islamic Finance Forum, hosted by the esteemed Cambridge Funds Programme on February 20, 2024. Dr. Rua bin Saddiq, Dean of Scientific Research, represented UBT as a valuable knowledge partner and delivered a thought-provoking welcome address, setting the tone for a day of scholarly discourse and recognition within the Islamic finance domain.
UBT's commitment to academic excellence and impactful research across various disciplines was highlighted during the event. As a knowledge partner to the Cambridge Funds Programme, UBT proudly showcased its contributions to advancing Islamic finance, particularly through its Finance department. Distinguished figures including Dr. Farah Durani, Head of the Finance Department, and Prot. Ayman Zerban, Vice Dean of Graduate Studies, graced the occasion alongside esteemed Finance faculty members Prof. Ahmed Elmasry, Dr. Abdul Malik Syed, Dr. Mohammed Seharty, Dr. Kholoud Bajunaid and Dr. Hanan AlMadani and Postgraduate and graduate students from the Finance department. Their presence underscored UBT's dedication to driving innovation and fostering talent in the field of Islamic finance. The Cambridge Islamic Finance Forum served as a platform for UBT to showcase its expertise and collaborative spirit, reinforcing its position as a leading institution in the realm of finance and academia. Such engagements not only elevate UBT's profile on the global stage but also contribute to the advancement of Islamic finance practices worldwide.
A new UBT’s Students Win for LEAP24
UBT is proud of its students from the College of Business Administration (CBA) presented by the department of Business Analytics and Management Information Systems (BAIS), under the supervision of Dr Halah Nasseif, who won the First Place for the Best Solution in the Sustainability Track of the Future Disruptors Program LEAP24!
And the winning students are: Dina Alkhamash, Samiya Idress, Lolwah Alsanee, and Melaf Bin Halabi. The students will be presenting their winning project personally at LEAP2024 from 4th- 7th of March, as the first students delegation if of UBT to present their project in Riyadh at LEAP.
Accounting department participation of Internal audit conference
The College of Business Administration, represented by the Accounting Department,
participated in a conference on “Internal Audit Collaboration and Knowledge Sharing” organized by Tatweer Al-Balad Company, which was held at the Park Hyatt Hotel in Jeddah, on February 19, 2024. At the kind invitation of the company, a group of male and female students from the Accounting Department attended the conference with Dr. Ahmed Qotb and Dr. Iman Attia. The conference discussions were distinguished and useful for students of the Accounting Department.
Training Program by Shore Coaching Services
The Training Center at the University of Business and Technology has launched an Executive Training Program provided by the
American company Shore Coaching Services. This six-month program targets 29 university leaders to enhance their skills and capabilities, paving the way for a proficient leadership future that fosters a harmonious and supportive work environment. The program is individually tailored to each university leader's goals, with trainers carefully assessing and developing personalized plans to achieve objectives, enhance skills, and elevate performance. This training program stands out for the expertise and extensive experience of its providers in the field.
Supply Chain Management Department at Oracle & AAIS's "Revolutionized Manufacturing - The New Age of Digital" Event
The College of Business Administration is proud to announce Dr. Karim Soliman the Head of Supply Chain Management department as the Keynote Speaker at the prestigious "Revolutionized Manufacturing - The New Age of Digital" event, hosted by Oracle & AAIS. Held at the Crowne Plaza in Jeddah, KSA, on February 13th, 2024, the conference marked a significant milestone in the discourse of digital transformation within the manufacturing and supply chain management sectors in the Kingdom. As digitalization becomes increasingly essential, the event emerged as a hub of innovation, attracting industry leaders, technology experts, and strategists from around the world. Dr. Soliman, as the Head of the Supply Chain Management Department, delivered a keynote speech that highlighted the transformative processes reshaping manufacturing and supply chains in the Kingdom. The event was distinguished by the attendance of top-tier executives and financial leaders, including CFOs, CEOs, COOs, CIOs, and Supply Chain Leaders, fostering a unique environment for networking and strategic partnerships.
Dr. Bandar Altubaishe, CBA’s Vice Dean, who attended the event, was impressed with the feedback regarding Dr. Soliman's speech. Dr. Haneen Mohammad Shoaib, the Dean, expressed her heartfelt congratulations, underscoring her consistent support and pride in the accomplishments of the College of Business Administration's faculty members.
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UBT's presence at the Hajj and Umrah Expo
The University of Business and Technology has signed an MOU with the Ministry of Hajj and Umrah. Dr. Hatem Aqeel, the Vice President of Academic Affairs (acting as President), signed the MOU. Additionally, Dr. Hatoon Qadi the Dean of college of advertisement took part as a judge in the final round of the Sustainable Solutions for Pilgrims Challenge. Moreover, Dr. Mosab Habani the supply chain faculty member participated in the Investment Day Challenge as a mentor and was recognized for his contribution. UBT received recognition at the closing ceremony, represented by CBA Vice Dean Dr. Ramzia Albakri.
CBA’s Second Advisory Board Meeting for 2023
The
College of Business Administration, the Mother College of the University of
Business and Technology, hosted the second advisory meeting of the college for
the year 2023, at the university campus in Corniche, in the honorary presence
of His Excellency the Chairman of the Board of Trustees, Dr. Abdullah bin Sadiq
Dahlan and His Excellency the president of the University, Dr. Weam Tunisi, and
the presence of a number of the University leaders, the Dean, Vice Deans of the
college, college advisors and Heads of Departments. The meeting was attended by a group of a-high calibre
Administrative and Executive Leaders in the business sector, led by Mr. Samer
Ibrahim Kurdi - chairman of the board of Directors of Sunbulah group, Ms. Maha
Ahmed Al-Juffali - President of the Saudi Federation for Special Olympics -
founder and director of the Aloun center, Mr. Ali Hussein Reza-managing board
member of Hajj Hussein Alireza & Co.Ltd., Dr. Mohannad Abdullah Dahlan -
CEO of UBT Co., Mr. Maan Fatani - mpco - East Company for paper industry,
Mr. Khalid Ajlan - Savola company - executive general manager of human
resources and Mr. Khalid AlLagani - Gulf General Cooperative Insurance
Company-CEO, Eng. Saad Mohammed Alazem, Managing Partner at Value
Accuracy Co. Crowe KSA, Eng. Ahmed Al-Thubaiti- Director of strategic relations
experience of STC Group, Dr. Amira Al-Turki-former dean of the college and Dr.
Ameen Al-Harbi-former dean of the college. This active group has led influential discussions to
link education with the business sectors to achieve academic excellence at the
local and international levels in practice and academically. The participants
enriched the strategic directions of the College of Business Administration's
through enhancing comments for the new strategy (2024-2028) and shared many
proposals to increase graduates’ chances for successful employment. There were
also views on launching new programs and tracks for the College in the
Bachelor's and Master's programs that correspond to the requirements of the
business world with a focus on artificial intelligence, real-life projects and
Community Impact. The Dean
of the College of Business Administration, Dr. Haneen Mohammad Shoaib, thanked
all the attendees and praised their active participation, which contributes to
raising the level of the College's outputs and supports its strategy for
continuous development to achieve its vision to be a leading college locally
and recognized internationally for high quality business education. The meeting of the advisory
board was marked by the participation of the happy news of the college, as it
is in its first year towards obtaining the internationally prestigious AACSB
academic accreditation, as only 6% of all business schools in the world are
accredited. The advisory
council came up with a number of recommendations to activate the proposals,
which will be announced after studying them and obtaining final approval from
the higher authorities of the University. Finally, the council
ended by signing two Memorandums of Understandings with Eng. Saad Mohammed
Alazem, Managing Partner at Value Accuracy Co. Crowe KSA, and the other with Mr
Mohammad Mohandes, Partner at Al Azem, Al Sudairy, Al Shaikh and partners for Professional
Consultations. The Memorandums aim to strengthen the relation between academia
and practice ensuring bridging students experiences to the business sector.
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International Retail Day Enlightens Students on the Thriving Retail Industry Experience
In an effort to showcase the vast array of career opportunities within the Retail Industry, the highly anticipated International Retail Day took place on the 4th of December 2023 at UBT, Corniche Campus. The event, which attracted college students and representatives from various retail companies, was divided into two essential elements: education and interactivity. International Retail Day aimed to educate and inform students about the diverse range of career opportunities within the Retail Industry, while also providing networking windows between students and retail companies from different sectors. Distinguished professionals from renowned companies graced the stage as guest speakers, delivering insightful lectures pertaining to the field of retailing. Their expertise and experience captivated the audience, shedding light on the latest trends, practices, and success stories within the industry. Mr. Hussain Abdulrauf Redwan, the Business Unit Manager of Panda Retail Company, shared his expertise on contemporary retail trends and practices in Saudi Arabia. His lecture provided valuable insights into the evolving landscape of the industry, offering a glimpse into the future of retail in the region. Mr. Rayan Linjawi, the Key Account Manager for Nahdi in L'Oréal, captivated the audience with his lecture titled "The Success Story Behind L'Oréal." He delved into the secrets behind the renowned brand's triumphs, offering valuable lessons on branding, marketing, and customer engagement. Mr. Ahmed Gabel, the Omnichannel Director of Panda Retail Company, shed light on the importance of personalization in retail. His lecture emphasized the significance of tailoring experiences to individual customers, highlighting the role of technology and data in creating personalized shopping journeys. Sara Alturk, the Founder and CEO of LoCa Studios, concluded the series of lectures with her captivating talk on "The Business of Happiness." She shared her entrepreneurial journey and how she built a successful retail business by focusing on creating joyful experiences and fostering emotional connections with customers.The event also showcased the value and allure of the retail industry through exclusive giveaways provided by esteemed sponsors. VICHY (L'Oréal Group), Nahdi Group, Zumo, Orange Bed & Bath, Orange Cafe, Feesh, and Panda graciously offered a selection of exquisite products, and interactive activities, adding to the excitement and overall appeal of the event. Organized by Ms. Diyana Pakharuddin and supervised by Dr. Hatem Garamoun, this event proved to be a resounding success, leaving attendees inspired and enlightened about the potential prospects in this dynamic field. Retail Management Department would like to express the utmost gratitude to Her Excellency, the Dean of CBA, Dr. Haneen Shoaib for being the source of strength to the department and her never-ending guidance. Her leadership will forever inspire the newly established department to grow with pride. The Department would also like to express special thanks to Her Excellency, The Vice Rector of UBT Corniche Campus, Dr. Yussra Jamjoom for providing generous support. The Department would like to extend our gratitude to General Service Department, Ms. Hala Suliman, and Ms. Lavella for aiding in the smooth organization of the event. The Department would like to thank the IT Department, Ms. Nouf Ghouth and team and The Maintenance Department, Ms. Hekmat Mohammed and Mr. Anees Mahmood Ghulam for technical support. The Department would also like to a massive thanks to Ms. Lina Kutbi, Ms. Arwa Al Yafeai, and Ms. Amirah Yusri for their support behind the scenes in preparing for the event. The Department would like to give a tremendous thanks to the volunteers in ensuring a seamless and prestigious experience.
World Arabic language day
The University of Business and Technology, represented by the College of Business Administration, “General Subjects Department,” organized many events and activities to celebrate International Arabic Language Day, and its title for this year is (Arabic Language and Arts). The “Art of Signatures” was chosen, as many faculty members and university employees participated from All colleges (Business Administration, Law, Engineering, and Advertising) submitted their signatures to the signature exhibition that was displayed in the university’s main entrance courtyard. The attendance participated in voting to choose their favorite signature, and results will be announced in the near future. An activity corner (Create your signature in Arabic letters) attracted the interest of all students. Also, a group of first-level Arabic language students, equipped with design skills, designed many phrases in the form of posters for distribution in addition to the "Posters in the Arabic Language" corner. Moreover, the corner for dubbing cartoon clips into Arabic got a lot of interaction, and a group of students made a corner for writing Arabic phrases. Furthermore, one of the Day activities was by the gym, which held a competition for students to speak in classical Arabic for 30 seconds about their favorite sport, and the winner received a free personal training session. All activities were supervised and coordinated by Dr. Abeer Bin Madi, Dr. Fatima Farsi, Ms. Nahla Al-Thaqafi, Dr. Sarah Malibari, and Ms. Walaa Maghribi the supervisor of the Gym.
Our sincere gratitude goes out to the Dean of the College of Business Administration, Associate Professor Dr. Haneen Shuaib, for her continuous and unlimited support in all of our activities. We would like to extend our sincere thanks to everyone who contributed with their signature and participated in the selection process with their vote. We would also like to extend our sincere thanks to dear Lavella, who is a vital component of every event.
CBA’s Digital Marketing & E-Commerce Workshop “Empowered Retail Business Professionals”
The Retail Management Department at the College of Business Administration, in collaboration with a Digital Marketing and e-commerce Specialist at Abbott Laboratories International, Ms. Atyaf Aljehani, an esteemed alumna of the MSc in Marketing program, recently hosted a transformative workshop titled "Digital Marketing & E-Commerce in Retail Business." The workshop aimed to empower retail & marketing students by providing invaluable insights into the dynamic digital landscape and its impact on the retail industry. The workshop took place on the 14th of November 2023 at Corniche Campus, UBT, and featured Ms. Atyaf Aljehani as the esteemed guest speaker. With her extensive experience brought a wealth of knowledge and expertise to the event. Attendees had the opportunity to learn from her firsthand experiences and gain insights into strategies that have proven successful in the ever-evolving world of digital marketing and e-commerce. Under the guidance of Dr. Hatem Garamoun, Head of the Retail Management Department, and with the assistance of Ms. Nihayatul Diyana Pakharuddin and Ms. Aya El Assy, the workshop provided a comprehensive learning experience. It was open to Retail Management students and Marketing students, serving as a platform to bridge the gap between academia and industry practices.
During the workshop, attendees explored various topics, including but not limited to:
1. The fundamentals of digital marketing and its role in the retail industry
2. Strategies for effective e-commerce implementation and management
3. Leveraging social media platforms to maximize brand awareness and customer engagement.
4. Analyzing consumer behavior and utilizing data-driven insights for targeted marketing campaigns
5. The future of digital marketing and e-commerce trends to watch out for
Participants had the opportunity to engage in interactive sessions, ask questions, and network with industry professionals and fellow attendees. By the end of the workshop, they gained valuable knowledge and practical skills that could be immediately applied in real-world retail business scenarios. The Dean of the College of Business Administration Dr. Haneen Mohammad Shoaib, thanked the wonderful efforts of the department Head Dr Hatem and his team Ms Diyana and Ms Aya in organizing and executing the distinguished workshop.
World Tolerance Day at UBT
Under the organization of the Intellectual Awareness Unit, led by Professor Najat Al-Yaziji, Dr. Wafa Al-Yafi and Ms. Sarah Basoudan, and in cooperation with the Human Resources Department, the International Day for tolerance was celebrated on November 16, 2023 at the University of Business and Technology. The International Day for Tolerance is an annual occasion that we celebrate in order to Consolidate the values and cultures of tolerance and respect among people and reject all manifestations and forms of intolerance, discrimination and hatred. It is known as a human value that distinguishes developed societies. It is a humanitarian necessity to create cultural and civilizational approaches that support aspects of development in societies. Accordingly, a meeting was organized by the Human Resources Management Department, represented by Dr. Nadra Tawfig- through a dialogue workshop on the power of tolerance Titled: (Are you ready to become tolerant?) with the certified career and self-development coach, Ms. Banan Zabidi.
The unit organized a competition to write the best qoute about tolerance for male and female students in the university’s main lobby, where they all participated in this distinguished event. The dean of the College of Business Administration Dr Haneen Shoaib thanked the participation of Ms. Banan Zabidi, the Intellectual Awareness Unit, and the Human Resources Department for the valuable event.
A lecture entitled (Human Resources Management as the Driver of Business Strategy) at the College of Business Administration
On Wednesday, November 8, 2023, the Human Resources Department of the College of Business Administration at the University of Business and Technology through Dr Nadra Tawfig, organized an educational lecture for students of the Human Resources Department, conducted by the honorable Ms. Shahad Abdel-Islam (Human Resources Department Representative of Nessma Co.)
The lecture focused on the importance of the alignment between the company's strategy and the strategy of the human resources department, which works fundamentally to drive the success of the company's overall strategy. She also discussed the importance of having solid and strong HRM practices which leads to the success of the human resources department in companies.
Students interacted with the valuable lecturer and demonstrated great interest in the talk. The Dean of the College Dr Haneen Shoaib is thankful of Dr Nadra’s great efforts in organizing the lecture, a d is thankful of Ms. Shahad Abdel Salam from Nesma Co. for supporting students learning journey and for sharing practical methods that help linking theory with practice for UBT students.
College of Business Administration trip to Binzagr Logistics Company
The College of Business Administration at the University of Business and Technology organized a trip to Binzagr Logistics Company in King Abdullah Economic City the trip was organized by the Head of the Industry Relations Unit, Dr. Alaa Lary, under the supervision of Dr. Musaab Habbani and Dr. Mayada Gari, an educational visit for male and female students from the Department of Supply Chain Management. The trip included an introductory lecture about the company, its history, and its products. The male and female students were also introduced to the company’s services, including delivery, storage, packaging, and distribution of products made locally or internationally. The students expressed their admiration and enjoyment of this educational trip and the rich information it provided them that added to their experiences. They were warmly received by the Binzagr Logistics Company team, namely Mr. Faisal Al Nahari, Operations Manager, Mr. Moaz Al Disi, Quality Manager, Abdullah Al Ghamdi, Operations Specialist, and Moataz Zakour, Operations Manager. The Dean of the College of Business Administration, Dr. Haneen Muhammad Shoaib, thanked the efforts of Dr. Alaa Lary for organizing the visit, and Dr. Habbani and Dr Gari for their commitment to students learning. Moreover, she thanked Binzagr Logistics Company for their continued celebration of the students of the University of Business and Technology, wishing for more continued cooperation with the company.
Visit of the College of Business and Administration to Nafisa Shams Academy
The
College of Business and Administration College presented in the Human Resources
Management Department Club organized a visit to Nafisa Shams Academy on Monday,
October 9, 2023, under the supervision of Dr. Nadra Tawfiq, for the
(HR
Development course )
from
the Human Resources Management Department.
The educational
trip included a comprehensive tour about Nafisa Shams Company, Nafisa Shams
Academy, and the Women Entrepreneurship Incubator. During which, the
female students were introduced to the production line of carpets, textiles and
various products that are produced by female human resources who were trained
under the supervision of the academy. The visit concluded with an in-depth
explanation of the skills required by the current labor market, which are
refined in the academy through training female human resources to be
specialized in different sectors required by the labor market.
The
students expressed their happiness at the existence of such an academy that
works to empower, qualify and train women for the labor market.
The
Dean of the College of Business Administration, Associate Professor Dr Haneen
Mohammad Shoaib, expressed her thanks to Dr Nadra for the exceptional
organization of the trip as well as thanking Nafisa Shams Academy for the
generous hosting of the students of the University of Business and Technology,
which is keen on this type of educational trips that aims to develop students
knowledge and to acquire various high-quality skills.
ACCA at CBA
The
College of Business Administration presented in the “Accounting Department”
hosted Mr. Taher Kapasi – Region Head of Education, the Association of
Chartered Certified Accountants (ACCA) Middle East, as a guest speaker,
who delivered a ACCA workshop about professional certificates which was well
received by the students.
He
revealed in his presentation the importance of the Accounting and Finance
professional certificate in Saudi Arabia and the promising future for the UBT
students in this field, providing students with insights into the world of
ACCA, its benefits, and the numerous opportunities it opens up in the
accounting and finance sector.
He
covered important topics such as the ACCA qualification structure, the global
recognition and reputation of ACCA, the career pathways it offers, and the
support resources available to students.
The
Dean of the College of Business Administration, Associate Professor Dr Haneen
Mohammad Shoaib, thanked the fabulous efforts exerted by the Head of the
Accounting department Dr Ahmed Qotob, in ensuring to bridge the gap between
academia and practice.
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