Welcome To JCA

Jeddah College of Advertising (JCA) is the third college to be established at the University of Business and Technology (UBT). JCA works within the general objectives of the university: “Education for Job Opportunity”. The college existed as a result of the fruitful collaboration and affiliation between Buckinghamshire New University in the United Kingdom at UBT. The general purpose of JCA is to provide students in Saudi Arabia and the surrounding countries with the opportunity to study advertising and its related fields in international programs that focus on hands-on applications and training rather than only theoretical study. Although the study programs in JCA are equivalent to those being taught in the best universities in the UK, they have been scientifically modified to accommodate the Saudi Education System.

VISION

To be a leading institution nationally and recognized internationally in advertising and communications domains serving the society and meeting the labor market demands through education and research.

Mission

JCA mission is to prepare talented graduates to become leading advertising communication professionals in the business environments through high-quality practical education and Research aligned with national and international standards serving the needs of the industry and the community.

MESSAGE FROM THE DEAN

It is my pleasure to welcome you and congratulate you on choosing Jeddah College of Advertising (JCA) to accomplish your educational pursuit and reach your career goals. The only college of its kind with its exclusive departments and to keep pace with job opportunities. JCA is full of creativity and inspiration. The curricula are designed and reviewed in collaboration with an American University partner with additional views from Saudi Arabia’s professional sector. In addition, the college has experienced high caliber International and Saudi faculty members teaching in English. Many students find jobs during the period of study since the college is collaborating with several public and private sectors. Enable to provide training and real projects to understand the industry and the market needs nationally and internationally. JCA are consists of technically practical resources that has large-scale studios and labs (Live stream studio, voice over, photography and Design studio) are used through the practical courses to ensure academic excellence and real experience of the job experience provided in the markets. The college has three distinguished departments (Advertising Management, Advertising Communication and Advertising Creative Design).The graduates will receive a diploma in communications from the International Advertising Association of the United States of America in New York, which is the international accreditation body for the college (IAA). Moreover, JCA is accredited by the NCAAA accreditation in Saudi. All the mentioned and more to empower the skills and the knowledge of the students to gather all advertising demands particularly in the digital era.

Dr. Heba Jamal

Dean of Jeddah College of Advertising.

Objectives

      1- Enroll high quality students in UBT’s colleges and programs
      2- Revise and update periodically JCA’s 3 existing programs, and develop new proposals to respond constantly to economic and socio-cultural changes.
      3- Improve and maintain JCA programs’ quality and impact through students’ outcome-based assessment and well-articulated Graduate Attributes (GAs).
      4- Implement JCA’s program level accreditation (nationally and internationally) from ministry, international professional associations and academic institutions.
      5- Integrate innovative learning and teaching strategies to improve student engagement and achievement of Learning Outcomes.
      6- Improve student success and overall learning experience.
      7- Improve student retention, progression, and completion rate across JCA’s programs and through effective advising and mentorship.
      8- Enhance attraction and retention of quality Faculty to meet JCA’s programs and research needs.
      9- Strengthening faculty and student research capability in line with the college’s core disciplines.
      10- Develop and join projects with national and international research teams.
      11- Improve and nurture UBT competitiveness through local and international partnerships with government, industry and education institutions
      12- Increase UBT’s faculty intellectual contribution and publications in reputable research outlets
      13- Design and deliver constantly community engagement events and activities to ensure a direct contact with the society.
      14- Improve the utilization of the university LMS and other educational technologies to support innovative learning and teaching within UBT
      15- Improve the curriculum through practice-based learning across the undergraduate and graduate programs
      16- Improve the efficiency and effectiveness of UBT’s academic and operational processes
      17- Improve the financial efficiency of the university
      18- Develop and nurture faculty and staff leadership and operational competencies across the UBT’s main and branch campuses

JCA Majors

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Major of

ADVERTISING COMMUNICATION

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Major of

Advertising Management

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Advertising Creative Design

COLLEGE ADVISORY BOARD

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Mr. Mohammed Saead Tayeb

(Saudi Pioneer in the field - Partner and Founder of Tihama Advertising, Public Relations and Marketing Holding)

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Dr. Waleed Kattan

CEO Kattan Media

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Mr. Talal Dhulaymi

Chairman TPH DDB

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Mr. Kaswara Al-Khatib

Chairman of the Board at Webedia Arabia

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Mr. Ziyad Organji

CEO Brandship Consultancy

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Mr. Omar Alabdali

CEO Fullstop Creatives

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Mr. Bilal Halab

UTURN Regional General Manager

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Dr. Marianna Boero

Professor of Advertising at Teramo University - Italy

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Prof Elia Conelio Mari

Professor of Communication at Universidad Juárez Autónoma de Tabasco-Mexico

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Ms.Hana AlSowaigh

Advertising Communication Graduate
Content Manager at Mode Studio

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Ms.Sara Al Somali

Advertising Creative Design Graduate
Junior Brand Manager at Nova bottled water company

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Mr.Abdullah Kamal

Advertising Management Graduate
Management –Digital Marketing and Branding Strategy Specialist

JCA FINAL EXAM SCHEDULE

JCA DAHBAN - FINAL EXAMS SCHEDULE OF FALL 2022

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JCA JEDDAH (FEMALE) - FINAL EXAMS SCHEDULE FALL 2022

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TOP EMPLOYERS

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RESEARCH

Based on the UBT Strategic Plan, the Jeddah College of Advertising aims to focus its research effort on certain strategic fields of study improving future prospects in the faculty development.

Communication Research Unit (CRU)

The Communication Research Unit was established in 2019 to provide support for interdisciplinary research. 

The idea of the research unit is to create a research ambience, establish a multidisciplinary team, bringing together experts of specific research topics and work as Research Incubator for junior researchers, such as PhD students, lecturers, and college students.

By working with qualitative and quantitative methodologies and techniques, the Communication Research Unit defines its research agenda across disciplinary boundaries. It includes but is not limited to different disciplines and research areas such as communication sciences, social sciences, semiotics and media and cultural studies, critical studies in advertising, audience studies, digital marketing information and analysis, social media analytics and digital ethnography.

The Communication Research Unit also proposes to focus on the emotional and cognitive aspects of advertising and mass media effectiveness, interactive narrative, virtual environments and visual strategic communication in order to be in line with the international and innovative approaches to the study of Advertising, Media and Communication.
The Communication Research Unit emphasizes different perspectives and collaborative actions, including international research cooperation, joint publications, conferences, and seminars, to support the progress of Communication and Advertising study, awareness, and application in KSA and at an international level.

Objectives:

  • Link the new JCA scientific production to the main objectives of the UBT Strategic Plan and Mission.
  • Establish the first JCA scientific environment supporting the creation of research groups from each JCA department, faculty members and student body.
  • Establish a positive research environment in order to produce the quality of the research on different topics and areas of interest.
  • Improve the international research collaboration with other universities.
  • Encourage faculty and students to participate in the scientific research.
  • Encourage faculty to publish in scientific journals.
  • Encourage faculty to participate in international scientific conferences.

Location
JCA Sari Campus
JCA Dahban Campus

Contact
General: CRU@ubt.edu.sa

Head of the Research Unit
Dr,Cristina Greco
c.greco@ubt.edu.sa

Mission

Generate an academic research environment in the field of Communication and Advertising studies to produce and transfer knowledge in the community and create a learning ambience opened to the current changes and challenges at a local and global level.

NEWS & EVENTS

01-Aug-2022
JCA’s 3rd Advisory Board Meeting 2022

Jeddah College of Advertising hosted today the third Advisory Board meeting for the year 2022, led by his Excellency the Chairman of Board of Trustees Dr Abdullah Sadiq Dahlan. The advisory board included a group of advertising and media leaders, led by His Excellency Counselor Mohamed Saeed Tayeb, the pioneer in leading the success of Tihama Company, Dr. Waleed Kattan CEO of Kattan Media, Mr. Talal Al-Dulaimi Chairman of TPH DDB, Mr. Qaswara Al-Khatib the Managing Director of the sector of Communication and Marketing in the National Activities Center & Chairman of Board at Webedia Arabia, Mr. Ziyad Organji CEO of Brandship Group, and leading personnel in marketing communications at the local and international levels, practically and scientifically, in addition to a number of college graduates who work in the advertising field (Ms. Hana Alsowaigh, Ms Layan Shams & Mr Abdullah Kamal) in the presence of the Dean, Vice Deans, Heads of Departments, college quality coordinator, and a number of professors specialized in the advertising field from around the world. The Dean of the Advertising College, Dr. Haneen Mohammad Shoaib, thanked all the attendees and praised their active participation, which contributes to raising the level of the college’s outputs and supports its strategy of continuous development to achieve its vision to be a leading college locally and recognized internationally for quality advertising communications education. The Advisory Board meeting was marked by sharing the college’s wonderful news, that all of its programs obtained academic accreditation, as well as obtaining the initial license for its latest post graduate program, in addition to signing many memoranda of understanding with important bodies such as the Ministry of Industry and Mineral Resources and Saudi Cruise to activate the cooperation between academia and the industry. The team of the Advisory Council reached a number of great recommendations to activate creativity and innovation in the advertising field, which will be announced after studying and obtaining final approval from the higher management at the University.

01-Aug-2022
Scientific Research at JCA

In the framework of developing and supporting scientific research at Jeddah College of Advertising, represented by the Scientific Research Unit within the college led by Dr. Cristina Greco, JCA’s Consultant for Academic Affairs and Research Coordinator for DSR, and one of its activities is the “Journal Club” which holds many scientific lectures to discuss distinguished scientific research. ‏Dr. Mohamad Saif, the distinguished PhD holder in Advertising Management discussed his experimental research project on consumer behaviour. The presentation resulted in a long and rich debate with the contribution of JCA and UBT’s researchers, online and on campus, the participation of the Deanship of Scientific Research, and with the idea of a new collaborative research project. ‏The Dean of JCA, Dr. Haneen Mohammad Shoaib, thanked the wonderful efforts of the team in charge of the “Journal Club (Dr. Cristina Greco, Mr Saleh Takrouri and Ms. Safa Merheb and all the Communication Research Unit Team) for their support to promote the culture of scientific research in the College, which is one of the main pillars of the University and the College’s strategy.

01-Aug-2022
Jeddah College of Advertising Visits MBC

Today JCA’s students delegation visited MBC studios, and got informed of the latest developments in the world of media content creation. JCA’s Dean is extremely thankful to the Director of MBC Group, Dr. Ali Jaber, and his distinguished team for the great support and for providing the students with the opportunity to learn about their academic specializations through the reality of the high technologic facilities of the MBC Group. Special thanks to our great JCA’s team organizers (Ms Maram Alsehli, Ms Adwaa Bagader), our excellent photographer Dr Yannis Kontos, wonderful videographer Ms Dania Mahrougi, and our star students on social media for the day Somaya Orabi, Abdullah Jamil & Alana Ashour.

31-Jul-2022
The Faculty of Advertising organized the participation of students of the ...

The Arab artist, Muhammad Abdo visiting UBT and naming the artist Muhammad Abdo’s name on the sound studio of JCA at UBT, and his discussion with the students and the university employees During Mohammed Abdo visit to UBT in its new building on the Jeddah Corniche, where he toured between the corridors of the university and its global capabilities before he was interested in the group of modern studios that were equipped To serve students in the fields of visual, photography and montage, in addition to the sound and advertising departments. He was accompanied on the tour by His Excellency the Chairman of the Board of Trustees, His Excellency Dr. Abdullah Dahlan, the President of the University, Prof. Dr. Osama Janadi, the Vice Dean of JCA Dr. Heba Jamal, and a number of different university administrations and distinguished students.Muhammad Abdo expressed his admiration for the global equipment that keeps pace with the future, stressing that it will contribute to making a big shift at the long level and bring out a professional generation in the industry and production of art, advertising and media in Saudi Arabia at a time when the state, provided great support towards achieving Vision 2030.Muhammad Abdo, had a discussion with the and students about the field of study music, job opportunities and success in it, praised the university's excellence and happiness with this tour.At the conclusion of the visit, Dr. Abdullah Dahlan, Chairman of the Board of Trustees announced the naming of the sound studio at the JCA after Muhammad Abdo. In addition, the UBT is seeking to establish an institute dedicated to music that keeps pace with the great development witnessed by the arts in the Kingdom.

 

19-Nov-2020
In JCA’s (Innovation in Advertising), held on Tuesday 19th Nov,....

Students are entitled to ELA course waiver by submitting one of the following: TOEFL iBT ... Read More ...

19-Nov-2020
To attend and participate in JCA’s (Innovation in Advertising)...

An Open Invitation to UBTers to attend and participate in JCA’s (Innovation in Advertising), ... Read More ...

19-Nov-2020
The Italian Language Week in the world ...

The Faculty of Advertising hosted one of the activities of the celebration of the Italian Language Week in the world.... Read More ...

20-Oct-2020
Participated in a campaign on awareness of the early detection of Breast cancer

The JCA, within the organization of the Student Affairs Agency Basari, participated in a campaign on ... Read More ...

20-Oct-2020
Participation of Dr. Christina Greco

Participation of Dr. Christina Greco (Vice Dean of the Faculty of Advertising in the Department of Students) Read More ...

20-Oct-2020
Visit of the Faculty of Advertising in Jeddah...

Visit of the Faculty of Advertising in Jeddah, under the leadership of Professor Jane Zuhairy within the course of (Advertising Practice)... Read More ...

20-Oct-2020
Dean of the Faculty of Advertising in Jeddah is proud of the graduate of the College

Dean of the Faculty of Advertising in Jeddah is proud of the graduate of the College Read More ...

20-Oct-2020
The JCA, within the organization of the Student Affairs Agency Basari

The JCA, within the organization of the Student Affairs Agency Basari, participated ... Read More ...

ADMINISTRATION

ADMINISTRATION STAFF

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SOCIAL MEDIA

ALUMNI STUDENTS

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GRADUATED STUDENTS

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HONOR STUDENTS

CONTACT US




Dahban Campus

Address:      Dhaban – North Jeddah
Telephone:  +966 - 12 - 2159000
Call Center: 920000490
Fax:           +966 - 12 - 2159010
E-mail:         info.jca@ubt.edu.sa JCA
Mail:  P.O. Box 33335
Postal Code: 21448
Jeddah Saudi Arabia

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Jeddah Campus

Address:      Abdulrahman fageeh, 
Across Ash Shati, Jeddah
Telephone:  +966 - 12 - 2326600
Call Center: 920000490
Fax:           +966 - 12 - 6900189
E-mail:       info.jca@ubt.edu.sa JCA
Mail:  P.O. Box 33335
Postal Code: 21448
Jeddah Saudi Arabia

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