Masterclass by Film Producer Habib Atia in Collaboration with the College of Advertising and Film Commission

The Film Commission hosted a Masterclass led by renowned film producer Habib Atia, in collaboration with the College of Advertising. The event brought together industry professionals and aspiring filmmakers, with Atia sharing insights on film production, industry trends, and career advice. Following the success of the Masterclass, a 3-day workshop offered hands-on experience in advanced filmmaking techniques from February 4th to 6th. This partnership aimed to equip emerging filmmakers with the skills necessary to thrive in the evolving industry

“Best Media Coverage” competition for the Hajj and Umrah Conference 2025

The College of Advertising participated in the “Best Media Coverage” competition for the Hajj and Umrah Conference 2025, held in Jeddah. The competition featured several categories: the Visual Report category, the Press Photography category, the Video Blog category, and the Written Report category. Our students achieved remarkable success in this competition. Mohamed Saeed, a student from the College of Engineering, won first place in the Visual Report category. Sami Fathi, a student from the College of Advertising, secured first place in the Video Blog category. Meanwhile, Abdulrahman Hamid, also from the College of Advertising, earned second place in the Press Photography category. The students were honored by His Excellency, the Deputy Minister of Hajj, Dr. Abdul Fattah Mashat, and were also awarded cash prizes. This participation was made possible through the nomination of His Excellency, the University President, Dr. Wiam Tunis, with personal follow-up by the Dean of the College of Advertising, Dr. Hatoun Qadi, and full support from Professor Fahad Al-Saudie, the supervisor of the Film Unit.

University of Business and Technology Signs MOU with Nish Arabia Agency to Strengthen Industry Partnerships

The University of Business and Technology recently hosted Nish Arabia Agency, represented by its CEO, Ms. Maryam Musalli, and Mr. Abdullah Al Attas, JCA Alumni, for the formal signing of a Memorandum of Understanding (MOU) between the university and the agency. This partnership is a key component of the university’s strategic initiative to foster strong relationships and collaborations with the labor market. We are committed to continually enhancing these partnerships, which create new avenues for our students, offering them valuable practical experiences that enhance their skill sets and prepare them for professional success. Furthermore, this collaboration represents a significant step in advancing an innovative educational ecosystem that aligns with the evolving demands of the labor market, ultimately contributing to the development of highly qualified professionals.

Lana Al-Ghanem and Anhar Usta, won in the Athar Creative Academy competition.

Following the Advertising College's active participation in the Athar Festival over four days through student involvement in the Athar Youth Academy and the college's role as an academic partner and sponsor of the festival our team of Advertising College students, Lana Al-Ghanem and Anhar Usta, won in the Athar Creative Academy competition. We are extremely proud of our students' continuous excellence in all forums

Jeddah College of Advertising is proud of its partner Service Plan Agency for winning the best environmental campaign award by Athar.

Jeddah College of Advertising is proud of its partner Service Plan Agency for winning the best environmental campaign award by Athar. Since the strategic partnerships with job market are our primary goal of the Jeddah College of Advertising and University of business and technology, to ensure students readiness for the workforce and provide them with high quality training. We congratulate CEO MR Rami Hamada and the agency’s team on this achievement

Jeddah College of Advertising concluded its role as the Knowledge Partner for the Athar Creative Festival

Jeddah College of Advertising has successfully concluded its role as the Knowledge Partner for the Athar Creative Festival, which was recently held in Riyadh. The partnership has made a significant contribution to advancing the creative and artistic sectors, leaving a lasting impact on the cultural landscape. The festival, which concluded amidst strong attendance, featured a series of exhibitions and educational workshops. These initiatives provided an invaluable platform for university students to interact with industry professionals, gain hands-on experience and enhance their practical skills in the creative fields.
This collaboration represents a strategic milestone in positioning Saudi Arabia as a leading hub for cultural and creative innovation in the region. It aligns with the Kingdom's Vision 2030, which seeks to strengthen education and foster the growth of local talent, furthering the nation’s aspirations to become a global center for creativity and cultural exchange

RedSea Film Festival & Red Sea Film Foundation

Red Sea Film Festival representatives had a meeting with JCA students and faculty to discuss opportunities for those passionate about filmmaking, cinematography, and storytelling. Following this meeting with the students, a session was held in the office of the Dean, Dr. Hatoon kadi, where discussions took place on future cooperation and collaboration, including the signing of a Memorandum of Understanding (MoU) and the exchange of expertise through workshops organized by the institution.

IHCC Award

In partnership with JCA, Lifestyle Developers has initiated a compelling marketing competition with JCA students, on which our bright students Dalaa Adibi won first place and 15K SR, and Razan Alamoudi second place with 10K SR, both were offered permanent employment opportunities.

Forward Graduate Exhibition Jeddah Collage of Advertising

Forward is the flagship annual event organized by JCA to showcase students creative work and give them exposure to the industry, Forword signed couple of MOUs with Athar, PaperSamwich Service Plan, TRACCS, U-Turn and Rotana.

The College of Advertising at the University of Business and Technology held its Advisory Council

The College of Advertising at the University of Business and Technology held its Advisory Council on April 28, 2024. The council was attended by his excellency Dr. Abdullah Dahlan, Chairman of the Board of Trustees, and Dr. Weam Tunsi, UBT President. The advisory board of the College has upon its esteemed members CEOs and CMOs of various creative and communication agencies and they offer the college their insights and experiences which help in keeping the college up to date and ensure that our programs offerings are aligned with the job market needs

JCA Public Relations Course Participates in Saudi Founding Day

College of Advertising students from Dr. Khalid Ali Alshohaib’s Public Relations course participated and volunteered during this year’s Saudi Founding Day celebrations, attended by His Excellency the President of the University of Business and Technology Dr. Weam Tunsi. 

TIHAMA, The Landmark in the History of Saudi and Middle East Advertising& Media

A workshop about Tihama Advertising, the prominent brand in the history of advertising and Saudi media and the Middle East at the College of Advertising at the University of Business and Technology delivered by Mr. Talal Dhulaymi

Mr. Talal Dhulaymi, Chairman of TPH DDB Advertising, Board Director of TPH Advertising Group, and Member of the Advisory Board of the College of Advertising, at UBT delivered a workshop on establishing Tihama Advertising Company and the beginning of media and advertising in the Kingdom of Saudi Arabia and the Middle East.

Coordinated by Dr. Heba Jamal, JCA’s  faculty member, for her students in the course on the role of advertising in business, which highlights the beginning of the relationship between media and advertising, its agencies, and companies in Saudi Arabia.

A large number of students from the college and faculty members attended, and questions were raised from students, faculty members regarding the topic of the workshop and future aspirations of advertising in Saudi Arabia under the Vision of  2030

IHCC Visit

Supervising the students at IHCC visit, and we are proud that they will take part in their competition, something that will aid in strengthening our students' link to the industry and make them more competitive in the job market.  

Athar Trip In Riyadh

Athar Festival is Saudi Arabia’s meeting place for the creative community. It is a place to come to be inspired and to inspire at; celebrate Saudi’s marketing excellence and explore how creativity is at the forefront of Saudi’s vision for the future. A reflection of Saudi creativity, the festival brings together speakers who are international industry leaders.

The festival will become the Kingdom’s hub for inspiration, collaborative innovation, and celebration. It will provide a platform for brands and agencies to network and do business. Athar Festival gave attendees a chance to find out where the industry is heading and showcase the business case for creativity.

Our representation helped put Jeddah College of Advertising and UBT at the forefront of such an important celebration of creativity in Saudi Arabia. This participation opened doors for a future partnership for the coming year as expressed by the organizers! Certainly it is great for the university to be seen at such a festival and even better to be sponsoring and supporting the creative marketing scene in the kingdom.

Italian Design Week

Jeddah College of Engineering, in collaboration with Jeddah College of Advertising, successfully coordinated the Italian Design Week event. It was a remarkable gathering that celebrated the essence of design, creativity, and collaboration.

The highlight of the event was the presence of esteemed guest architect Alfonso Femia. His insights and contributions added significant depth to the discussions, inspiring all attendees with his wealth of knowledge and experience in the field.

Italian Language Week

JCA  and JCE came together to host a special event at UBT , featuring the Italian Consul. The occasion marked the celebration of Italian Language Week, showcasing the rich culture and language of Italy. This collaborative effort exemplifies the power of cultural exchange and educational institutions working in unison to foster international connections and appreciation for linguistic diversity.

Sustainability Week Event at UBT

Jeddah College of Advertising (JCA) has contributed to the Sustainability Week event that was organized by the College of Business Administration (CBA) at the University of Business and Technology (UBT) in the Corniche campus. An interactive project has been designed and implemented by Dr. Mahmoud AbuShawali, which aimed to explain sustainability types and forms for the event’s participants and visitors. The project includes three types of sustainability: economic sustainability, social sustainability, and environmental sustainability. Motion graphic videos have been created to explain sustainability types for the audience in an interactive context based on the place that the participant will stand on.

Oneders and Milk Network Visit

As part of the Industry Practice 1 course, JCA students visited Oneders Communication and Milk Network where they got a firsthand look at how the agencies in the Advertising field operate. The agencies arranged for a private tour around their office to inform them about the departments and the services they offer to their clients.

Teams at both agencies shared their valuable time and expertise explaining trends, roles, and responsibilities and showcased some of their actual work to the delight of the students.

Red Sea Film Festival Representatives Visit JCA

Representatives from the Red Sea Film Festival visited the University of Business and Technology, represented by the College of Advertising, to speak to students about exciting opportunities for those passionate about filmmaking and content creation. The visit underscored the continued focus and eagerness of JCA and UBT to build strong partnerships with real-world companies and institutions. 

JCA Students Participate in Saudi National Day Video Production

Students from the College of Advertising participated heavily in the production of the University of Business and Technology’s Saudi National Day video, a project to showcase the Kingdom's love and ambition. JCA students assisted the producers and actors and acted as crew for the video’s production. Projects like this underscore the University of Business and Technology’s eagerness to provide students with real-world and hands-on work opportunities.

JCA launches the Master of Science in Advertising

Jeddah College of Advertising is pleased to launch the Master of Science in Advertising program
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JCA’s 3rd Advisory Board Meeting 2022

Jeddah College of Advertising hosted today the third Advisory Board meeting for the year 2022, led by his Excellency the Chairman of Board of Trustees Dr Abdullah Sadiq Dahlan. The advisory board included a group of advertising and media leaders, led by His Excellency Counselor Mohamed Saeed Tayeb, the pioneer in leading the success of Tihama Company, Dr. Waleed Kattan CEO of Kattan Media, Mr. Talal Al-Dulaimi Chairman of TPH DDB, Mr. Qaswara Al-Khatib the Managing Director of the sector of Communication and Marketing in the National Activities Center & Chairman of Board at Webedia Arabia, Mr. Ziyad Organji CEO of Brandship Group, and leading personnel in marketing communications at the local and international levels, practically and scientifically, in addition to a number of college graduates who work in the advertising field (Ms. Hana Alsowaigh, Ms Layan Shams & Mr Abdullah Kamal) in the presence of the Dean, Vice Deans, Heads of Departments, college quality coordinator, and a number of professors specialized in the advertising field from around the world. The Dean of the Advertising College, Dr. Haneen Mohammad Shoaib, thanked all the attendees and praised their active participation, which contributes to raising the level of the college’s outputs and supports its strategy of continuous development to achieve its vision to be a leading college locally and recognized internationally for quality advertising communications education. The Advisory Board meeting was marked by sharing the college’s wonderful news, that all of its programs obtained academic accreditation, as well as obtaining the initial license for its latest post graduate program, in addition to signing many memoranda of understanding with important bodies such as the Ministry of Industry and Mineral Resources and Saudi Cruise to activate the cooperation between academia and the industry. The team of the Advisory Council reached a number of great recommendations to activate creativity and innovation in the advertising field, which will be announced after studying and obtaining final approval from the higher management at the University.

Scientific Research at JCA

In the framework of developing and supporting scientific research at Jeddah College of Advertising, represented by the Scientific Research Unit within the college led by Dr. Cristina Greco, JCA’s Consultant for Academic Affairs and Research Coordinator for DSR, and one of its activities is the “Journal Club” which holds many scientific lectures to discuss distinguished scientific research. ‏Dr. Mohamad Saif, the distinguished PhD holder in Advertising Management discussed his experimental research project on consumer behaviour. The presentation resulted in a long and rich debate with the contribution of JCA and UBT’s researchers, online and on campus, the participation of the Deanship of Scientific Research, and with the idea of a new collaborative research project. ‏The Dean of JCA, Dr. Haneen Mohammad Shoaib, thanked the wonderful efforts of the team in charge of the “Journal Club (Dr. Cristina Greco, Mr Saleh Takrouri and Ms. Safa Merheb and all the Communication Research Unit Team) for their support to promote the culture of scientific research in the College, which is one of the main pillars of the University and the College’s strategy.

Jeddah College of Advertising Visits MBC

Today JCA’s students delegation visited MBC studios, and got informed of the latest developments in the world of media content creation. JCA’s Dean is extremely thankful to the Director of MBC Group, Dr. Ali Jaber, and his distinguished team for the great support and for providing the students with the opportunity to learn about their academic specializations through the reality of the high technologic facilities of the MBC Group. Special thanks to our great JCA’s team organizers (Ms Maram Alsehli, Ms Adwaa Bagader), our excellent photographer Dr Yannis Kontos, wonderful videographer Ms Dania Mahrougi, and our star students on social media for the day Somaya Orabi, Abdullah Jamil & Alana Ashour.

The Faculty of Advertising organized the participation of students of the ...

The Arab artist, Muhammad Abdo visiting UBT and naming the artist Muhammad Abdo’s name on the sound studio of JCA at UBT, and his discussion with the students and the university employees During Mohammed Abdo visit to UBT in its new building on the Jeddah Corniche, where he toured between the corridors of the university and its global capabilities before he was interested in the group of modern studios that were equipped To serve students in the fields of visual, photography and montage, in addition to the sound and advertising departments. He was accompanied on the tour by His Excellency the Chairman of the Board of Trustees, His Excellency Dr. Abdullah Dahlan, the President of the University, Prof. Dr. Osama Janadi, the Vice Dean of JCA Dr. Heba Jamal, and a number of different university administrations and distinguished students.Muhammad Abdo expressed his admiration for the global equipment that keeps pace with the future, stressing that it will contribute to making a big shift at the long level and bring out a professional generation in the industry and production of art, advertising and media in Saudi Arabia at a time when the state, provided great support towards achieving Vision 2030.Muhammad Abdo, had a discussion with the and students about the field of study music, job opportunities and success in it, praised the university's excellence and happiness with this tour.At the conclusion of the visit, Dr. Abdullah Dahlan, Chairman of the Board of Trustees announced the naming of the sound studio at the JCA after Muhammad Abdo. In addition, the UBT is seeking to establish an institute dedicated to music that keeps pace with the great development witnessed by the arts in the Kingdom.

In JCA’s (Innovation in Advertising), held on Tuesday 19th Nov,....

Students are entitled to ELA course waiver by submitting one of the following: TOEFL iBT ... Read More ...

To attend and participate in JCA’s (Innovation in Advertising)...

An Open Invitation to UBTers to attend and participate in JCA’s (Innovation in Advertising), ... Read More ...

The Italian Language Week in the world ...

The Faculty of Advertising hosted one of the activities of the celebration of the Italian Language Week in the world.... Read More ...

Participated in a campaign on awareness of the early detection of Breast cancer

The JCA, within the organization of the Student Affairs Agency Basari, participated in a campaign on ... Read More ...

Participation of Dr. Christina Greco

Participation of Dr. Christina Greco (Vice Dean of the Faculty of Advertising in the Department of Students) Read More ...

Visit of the Faculty of Advertising in Jeddah...

Visit of the Faculty of Advertising in Jeddah, under the leadership of Professor Jane Zuhairy within the course of (Advertising Practice)... Read More ...

Dean of the Faculty of Advertising in Jeddah is proud of the graduate of the College

Dean of the Faculty of Advertising in Jeddah is proud of the graduate of the College Read More ...

The JCA, within the organization of the Student Affairs Agency Basari

The JCA, within the organization of the Student Affairs Agency Basari, participated ... Read More ...