TIHAMA, The Landmark in the History of Saudi and Middle East Advertising& Media

A workshop about Tihama Advertising, the prominent brand in the history of advertising and Saudi media and the Middle East at the College of Advertising at the University of Business and Technology delivered by Mr. Talal Dhulaymi

 Mr. Talal Dhulaymi, Chairman of TPH DDB Advertising, Board Director of TPH Advertising Group, and Member of the Advisory Board of the College of Advertising, at UBT delivered a workshop on establishing Tihama Advertising Company and the beginning of media and advertising in the Kingdom of Saudi Arabia and the Middle East.

Coordinated by Dr. Heba Jamal, JCA’s  faculty member, for her students in the course on the role of advertising in business, which highlights the beginning of the relationship between media and advertising, its agencies, and companies in Saudi Arabia.

 A large number of students from the college and faculty members attended, and questions were raised from students, faculty members regarding the topic of the workshop and future aspirations of advertising in Saudi Arabia under the Vision of  2030

IHCC Visit

Supervising the students at IHCC visit, and we are proud that they will take part in their competition, something that will aid in strengthening our students' link to the industry and make them more competitive in the job market.  

Athar Trip In Riyadh

Athar Festival is Saudi Arabia’s meeting place for the creative community. It is a place to come to be inspired and to inspire at; celebrate Saudi’s marketing excellence and explore how creativity is at the forefront of Saudi’s vision for the future. A reflection of Saudi creativity, the festival brings together speakers who are international industry leaders.

The festival will become the Kingdom’s hub for inspiration, collaborative innovation, and celebration. It will provide a platform for brands and agencies to network and do business. Athar Festival gave attendees a chance to find out where the industry is heading and showcase the business case for creativity.

Our representation helped put Jeddah College of Advertising and UBT at the forefront of such an important celebration of creativity in Saudi Arabia. This participation opened doors for a future partnership for the coming year as expressed by the organizers! Certainly it is great for the university to be seen at such a festival and even better to be sponsoring and supporting the creative marketing scene in the kingdom.

Italian Design Week

Jeddah College of Engineering, in collaboration with Jeddah College of Advertising, successfully coordinated the Italian Design Week event. It was a remarkable gathering that celebrated the essence of design, creativity, and collaboration.

The highlight of the event was the presence of esteemed guest architect Alfonso Femia. His insights and contributions added significant depth to the discussions, inspiring all attendees with his wealth of knowledge and experience in the field.

Italian Language Week

JCA  and JCE came together to host a special event at UBT , featuring the Italian Consul. The occasion marked the celebration of Italian Language Week, showcasing the rich culture and language of Italy. This collaborative effort exemplifies the power of cultural exchange and educational institutions working in unison to foster international connections and appreciation for linguistic diversity.

Sustainability Week Event at UBT

Jeddah College of Advertising (JCA) has contributed to the Sustainability Week event that was organized by the College of Business Administration (CBA) at the University of Business and Technology (UBT) in the Corniche campus. An interactive project has been designed and implemented by Dr. Mahmoud AbuShawali, which aimed to explain sustainability types and forms for the event’s participants and visitors. The project includes three types of sustainability: economic sustainability, social sustainability, and environmental sustainability. Motion graphic videos have been created to explain sustainability types for the audience in an interactive context based on the place that the participant will stand on.

Oneders and Milk Network Visit

As part of the Industry Practice 1 course, JCA students visited Oneders Communication and Milk Network where they got a firsthand look at how the agencies in the Advertising field operate. The agencies arranged for a private tour around their office to inform them about the departments and the services they offer to their clients.

Teams at both agencies shared their valuable time and expertise explaining trends, roles, and responsibilities and showcased some of their actual work to the delight of the students.

JCA launches the Master of Science in Advertising

Jeddah College of Advertising is pleased to launch the Master of Science in Advertising program
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JCA’s 3rd Advisory Board Meeting 2022

Jeddah College of Advertising hosted today the third Advisory Board meeting for the year 2022, led by his Excellency the Chairman of Board of Trustees Dr Abdullah Sadiq Dahlan. The advisory board included a group of advertising and media leaders, led by His Excellency Counselor Mohamed Saeed Tayeb, the pioneer in leading the success of Tihama Company, Dr. Waleed Kattan CEO of Kattan Media, Mr. Talal Al-Dulaimi Chairman of TPH DDB, Mr. Qaswara Al-Khatib the Managing Director of the sector of Communication and Marketing in the National Activities Center & Chairman of Board at Webedia Arabia, Mr. Ziyad Organji CEO of Brandship Group, and leading personnel in marketing communications at the local and international levels, practically and scientifically, in addition to a number of college graduates who work in the advertising field (Ms. Hana Alsowaigh, Ms Layan Shams & Mr Abdullah Kamal) in the presence of the Dean, Vice Deans, Heads of Departments, college quality coordinator, and a number of professors specialized in the advertising field from around the world. The Dean of the Advertising College, Dr. Haneen Mohammad Shoaib, thanked all the attendees and praised their active participation, which contributes to raising the level of the college’s outputs and supports its strategy of continuous development to achieve its vision to be a leading college locally and recognized internationally for quality advertising communications education. The Advisory Board meeting was marked by sharing the college’s wonderful news, that all of its programs obtained academic accreditation, as well as obtaining the initial license for its latest post graduate program, in addition to signing many memoranda of understanding with important bodies such as the Ministry of Industry and Mineral Resources and Saudi Cruise to activate the cooperation between academia and the industry. The team of the Advisory Council reached a number of great recommendations to activate creativity and innovation in the advertising field, which will be announced after studying and obtaining final approval from the higher management at the University.

Scientific Research at JCA

In the framework of developing and supporting scientific research at Jeddah College of Advertising, represented by the Scientific Research Unit within the college led by Dr. Cristina Greco, JCA’s Consultant for Academic Affairs and Research Coordinator for DSR, and one of its activities is the “Journal Club” which holds many scientific lectures to discuss distinguished scientific research. ‏Dr. Mohamad Saif, the distinguished PhD holder in Advertising Management discussed his experimental research project on consumer behaviour. The presentation resulted in a long and rich debate with the contribution of JCA and UBT’s researchers, online and on campus, the participation of the Deanship of Scientific Research, and with the idea of a new collaborative research project. ‏The Dean of JCA, Dr. Haneen Mohammad Shoaib, thanked the wonderful efforts of the team in charge of the “Journal Club (Dr. Cristina Greco, Mr Saleh Takrouri and Ms. Safa Merheb and all the Communication Research Unit Team) for their support to promote the culture of scientific research in the College, which is one of the main pillars of the University and the College’s strategy.

Jeddah College of Advertising Visits MBC

Today JCA’s students delegation visited MBC studios, and got informed of the latest developments in the world of media content creation. JCA’s Dean is extremely thankful to the Director of MBC Group, Dr. Ali Jaber, and his distinguished team for the great support and for providing the students with the opportunity to learn about their academic specializations through the reality of the high technologic facilities of the MBC Group. Special thanks to our great JCA’s team organizers (Ms Maram Alsehli, Ms Adwaa Bagader), our excellent photographer Dr Yannis Kontos, wonderful videographer Ms Dania Mahrougi, and our star students on social media for the day Somaya Orabi, Abdullah Jamil & Alana Ashour.

The Faculty of Advertising organized the participation of students of the ...

The Arab artist, Muhammad Abdo visiting UBT and naming the artist Muhammad Abdo’s name on the sound studio of JCA at UBT, and his discussion with the students and the university employees During Mohammed Abdo visit to UBT in its new building on the Jeddah Corniche, where he toured between the corridors of the university and its global capabilities before he was interested in the group of modern studios that were equipped To serve students in the fields of visual, photography and montage, in addition to the sound and advertising departments. He was accompanied on the tour by His Excellency the Chairman of the Board of Trustees, His Excellency Dr. Abdullah Dahlan, the President of the University, Prof. Dr. Osama Janadi, the Vice Dean of JCA Dr. Heba Jamal, and a number of different university administrations and distinguished students.Muhammad Abdo expressed his admiration for the global equipment that keeps pace with the future, stressing that it will contribute to making a big shift at the long level and bring out a professional generation in the industry and production of art, advertising and media in Saudi Arabia at a time when the state, provided great support towards achieving Vision 2030.Muhammad Abdo, had a discussion with the and students about the field of study music, job opportunities and success in it, praised the university's excellence and happiness with this tour.At the conclusion of the visit, Dr. Abdullah Dahlan, Chairman of the Board of Trustees announced the naming of the sound studio at the JCA after Muhammad Abdo. In addition, the UBT is seeking to establish an institute dedicated to music that keeps pace with the great development witnessed by the arts in the Kingdom.

In JCA’s (Innovation in Advertising), held on Tuesday 19th Nov,....

Students are entitled to ELA course waiver by submitting one of the following: TOEFL iBT ... Read More ...

To attend and participate in JCA’s (Innovation in Advertising)...

An Open Invitation to UBTers to attend and participate in JCA’s (Innovation in Advertising), ... Read More ...

The Italian Language Week in the world ...

The Faculty of Advertising hosted one of the activities of the celebration of the Italian Language Week in the world.... Read More ...

Participated in a campaign on awareness of the early detection of Breast cancer

The JCA, within the organization of the Student Affairs Agency Basari, participated in a campaign on ... Read More ...

Participation of Dr. Christina Greco

Participation of Dr. Christina Greco (Vice Dean of the Faculty of Advertising in the Department of Students) Read More ...

Visit of the Faculty of Advertising in Jeddah...

Visit of the Faculty of Advertising in Jeddah, under the leadership of Professor Jane Zuhairy within the course of (Advertising Practice)... Read More ...

Dean of the Faculty of Advertising in Jeddah is proud of the graduate of the College

Dean of the Faculty of Advertising in Jeddah is proud of the graduate of the College Read More ...

The JCA, within the organization of the Student Affairs Agency Basari

The JCA, within the organization of the Student Affairs Agency Basari, participated ... Read More ...