Dr. Cristina Greco is Head of the Communication Research Unit (CRU). She holds a PhD in Communication Sciences with a thesis in Semiotics of Culture from Sapienza University of Rome (Italy). Her research interests include semiotics of culture, media and communication studies, visual culture, city identity and urban life, emerging media, digital humanities with a focus on the theories of collective memory and cultural identity. Dr. Greco’s publications include ‘How advertising preserves cultural identities while communicating societal changes: A comparative study of the representation of women between Italy and Saudi Arabia; Food heritage, memory and cultural identity in Saudi Arabia: The case of Jeddah; Suspended identity: The concept of Ius Soli among memory, boundary and otherness; “Dall’autobiografia al documento. Il graphic novel tra memoria archiviata e svelamento dell’illusione in Anne Frank; and translating cultural identities, permeating boundaries- autobiographical and testimonial narratives of second-generation immigrant women. She was Visiting Professor at the Universitat Politècnica de València, Spain, and at the University of Gent, Belgium. She also taught ethnographic analysis at the Sapienza University of Rome (Italy), semiotics for design at the University of Chieti Pescara, Italy. •ORCID: https://cgreco.academia.edu/ 
•https://ubt-uni.academia.edu/CristinaGreco 
•https://scholar.google.com/citations?user=cH3dtfAAAAAJ&hl=en&oi=sra 
•https://www.researchgate.net/profile/Cristina-Greco-2
•Publons: https://publons.com/researcher/4680353/cristina-greco/
•Scopus: Cristina Greco

Ms. Safa Merheb is head of the Communication Advertising Design Department and a visual communication lecturer at Jeddah College of Advertising. Her research interests are in creative communication strategies, branding and storytelling in a social and cultural setting. She has joined the Communication Research Unit (CRU) at JCA/UBT as a research assistant. Part of her tasks include planning research workshops, organizing meetings and helping in the journal club. Safa has gone through American and French education, obtaining a BA (Hons.) in Graphic Design from the American University of Technology in Lebanon. She then earned another bachelor’s degree in Advertising Strategies from l’Ecole Supérieure de Publicité (ESP), a higher school of advertising in Paris, France. She has accreditation from the International Association of Advertising, New York. She landed her first position as a print producer and international media coordinator at John Walter Thompson agency. During this time Safa also pursued and obtained her Master’s degree in Advertising with an emphasis on project management for the communication industry from ESP. She has accounts with ORCID, Google Scholar, ResearchGate, and Scopus.

•Google.scholar:Layout 1 (cam.ac.uk)
•ORCID
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