Welcome to the Major Of Advertising Communication

OVERVIEW

The Advertising Communications Major’s subject of focus is “Defining the Message”. Students will develop skills in specialist conceptual advertising, marketing and planning skills to prepare for careers aimed at developing creative strategies and media plans. They will also gain valuable experience in creating written and online material needed to deliver these campaigns.

Objectives

  • To graduate qualified personnel capable of advertising strategic planning and handling advertising accounts.
  • To encourage students' engagement with the advertising industry in the kingdom and internationally.
  • To attract talented candidates for teaching and research positions, and to prepare and motivate them to enhance their capabilities.
  • To encourage research projects and participation in industry problem-solving.
  • To offer classes and workshops for various sectors requiring strategic advertising communication.
  • To provide consultations in the advertising industry.

Mission

The program of Advertising Communications strives to equip students with specialist conceptual advertising, marketing, and writing skills to prepare them for careers aimed at producing creative strategies in media plans and campaigns, to shape them into creative, innovative, visionary, and responsible talent.

Curriculum and Plan

PREPARATION PROGRAM

UBT Preparatory Program consists of non credited courses specifically designed to improve student's proficiency in English before they undertake undergraduate study and to develop and to improve student's knowledge of mathematical and analytic techniques through the medium of English Language Read More...

ADVERTISING COMMUNICATION PLAN

It is highly important to follow the program plan during different semesters, as they are designed to prepare the students in each stage of the program. It is crucial for the student to meet his/ her academic advisor and follow the study plan of his/her major closely. Read More...

Course Description

ADVERTISING COMMUNICATION PROGRAM COURSES DESCRIPTION

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Carrer Prospects

CAREERS AND EMPLOYABILITY

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PROGRAM ADVISORY BOARD

PROGRAM ADVISORY BOARD

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HEAD OF THE DEPARTMENT AND FACULTY MEMBER

HEAD OF THE DEPARTMENT AND FACULTY MEMBER

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