Welcome to the Major Of Advertising Management

Overview

Within the field of Advertising, the Advertising Management Major’s subject of focus is “Planning the process”. Students will develop specialist management skills in order to prepare multimedia strategies and process management between advertising and other forms of communication.

Objectives

  • To graduate qualified personnel capable of advertising strategic planning and handling advertising accounts.
  • To encourage students' engagement with the advertising industry in the kingdom and internationally.
  • To attract talented candidates for teaching and research positions, and to prepare and motivate them to enhance their capabilities.
  • To encourage research projects and participation in industry problem solving.
  • To offer classes and workshops for the various sectors requiring strategic advertising management
  • To provide consultations in the advertising industry.

Mission

Providing a high-quality education in advertising Management aligned with national and international standards. It serves the needs of the industry through education and advocacy. Its curriculum equips students with practical skills and knowledge required to become successful leading advertising communications professionals in the local and global business environments.

Curriculum and Plan

PREPARATION PROGRAM

UBT Preparatory Program consists of non credited courses specifically designed to improve student's proficiency in English before they undertake undergraduate study and to develop and to improve student's knowledge of mathematical and analytic techniques through the medium of English Language Read More...

ADVERTISING MANAGEMENT PLAN

It is highly important to follow the program plan during different semesters, as they are designed to prepare the students in each stage of the program. It is crucial for the student to meet his/ her academic advisor and follow the study plan of his/her major closely. Read More...

Course Description

ADVERTISING MANAGEMENT PROGRAM COURSES DESCRIPTION

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Carrer Prospects

CAREERS AND EMPLOYABILITY

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PROGRAM ADVISORY BOARD

PROGRAM ADVISORY BOARD

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HEAD OF THE DEPARTMENT AND FACULTY MEMBER

HEAD OF THE DEPARTMENT AND FACULTY MEMBER

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