Welcome to the Department Of Advertising Management

The Advertising Management Program is one of three linked programs that together allow the College of Advertising to offer specialist training across the whole field of Advertising, in a way that reflects the business and employment needs of the Kingdom of Saudi Arabia. 


Graduates of the program will be able to fill positions in a wide variety of occupations/jobs categories, such as


Advertising Account handling

Strategic planning

Account Management

Media Strategist

New Business acquisition

Campaign planning and strategy

Market analysis

Wider management roles linked to marketing communications


Objectives

The goals of the program are:

1. To graduate qualified personnel capable of advertising strategic planning and handling advertising accounts.

2. To Foster students’ engagement with the advertising industry nationally and internationally.

3. To offer High quality academic programs in the field of advertising management through qualified faculty members.

4. To promote research activities in the field of Advertising with high involvement in research projects, participation in international conferences and publications in indexed journals. 

5. To maintain close relationships with the community by encouraging students to work on real briefs and organize seminars by industry professionals.


Mission

The mission of the program is to offer practical based education and research in advertising management that meets national and international quality standards, and provide students with the necessary knowledge, skills, attitudes, and ethical orientation to contribute meaningfully in the business community.

Curriculum and Plan

PREPARATION PROGRAM

UBT Preparatory Program consists of non credited courses specifically designed to improve student's proficiency in English before they undertake undergraduate study and to develop and to improve student's knowledge of mathematical and analytic techniques through the medium of English Language

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ADVERTISING MANAGEMENT PLAN

It is highly important to follow the program plan during different semesters, as they are designed to prepare the students in each stage of the program. It is crucial for the student to meet his/ her academic advisor and follow the study plan of his/her major closely.

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COURSE DESCRIPTION

ADVERTISING MANAGEMENT PROGRAM COURSES DESCRIPTION

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Career Prospects

CAREERS AND EMPLOYABILITY

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PROGRAM ADVISORY BOARD

PROGRAM ADVISORY BOARD

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HEAD OF THE DEPARTMENT AND FACULTY MEMBER

HEAD OF THE DEPARTMENT AND FACULTY MEMBER

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