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Major Of Marketing

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Major Of Marketing

WELCOME To The Department Of Marketing

OVERVIEW

Do you see yourself working for international and national organizations with household brands? The marketing program will enable you to acquire the necessary skills to become an assertive, resourceful and competitive marketing professional.

In addition, the marketing program will prepare you to competently integrate in the field as the program focuses on practical education and industry insight. Thus, the program reflects the latest development in the marketing field and the business environment. Specifically, you will obtain knowledge in areas such as:

Strategic marketing
Digital marketing
Consumer behavior
Branding and Retailing
Market Research

Mission

To develop competent marketing practitioners with the appropriate knowledge and skills to succeed in their professional careers both locally and globally.

Objectives

To use updated theories and applications within marketing courses to instill in students the relevant knowledge and skills
To provide practical exposure to give students an opportunity to learn from a professional environment that will better prepare them for the job market
To engage students in projects and activities that will enhance their creativity and develop their confidence

Curriculum and Plan

REQUIREMENTS PROGRAM

UBT’s Requirements Program consists of non-credited courses and English courses aimed at improving students’ language proficiency before they begin their undergraduate studies, as well as to develop and improve students’ knowledge of mathematical and analytical techniques through the medium of English Language.

MARKETING PLAN

It is highly important to follow the program plan during its different semesters as it was designed to prepare the students in each stage to totally benefit from the following one. It is crucial for the student to meet his/ her academic advisor and follow the study plan of his/her major closely. This would typically include taking the lower level courses in the first and second year, getting as much of the general education as possible, and then moving to take the major courses and possibly some minor courses. This is a very carefully structured process that students should closely adhere to.