Welcome To JCA

Jeddah College of Advertising (JCA) is the third college to be established at the University of Business and Technology (UBT). JCA works within the general objectives of the university: “Education for Job Opportunity”. The college existed as a result of the fruitful collaboration and affiliation between Buckinghamshire New University in the United Kingdom at UBT. The general purpose of JCA is to provide students in Saudi Arabia and the surrounding countries with the opportunity to study advertising and its related fields in international programs that focus on hands-on applications and training rather than only theoretical study. Although the study programs in JCA are equivalent to those being taught in the best universities in the UK, they have been scientifically modified to accommodate the Saudi Education System.


To be a leading institution nationally and recognized internationally in advertising and communications domains serving the society and meeting the labor market demands through education and research.


JCA mission is to prepare talented graduates to become leading advertising communication professionals in the business environments through high-quality practical education and Research aligned with national and international standards serving the needs of the industry and the community.


It is my pleasure to welcome you and congratulate you on choosing Jeddah College of Advertising (JCA) to accomplish your educational pursuit and reach your career goals. The only college of its kind with its exclusive departments and to keep pace with job opportunities. JCA is full of creativity and inspiration. The curricula are designed and reviewed in collaboration with an American University partner with additional views from Saudi Arabia’s professional sector. In addition, the college has experienced high caliber International and Saudi faculty members teaching in English. Many students find jobs during the period of study since the college is collaborating with several public and private sectors. Enable to provide training and real projects to understand the industry and the market needs nationally and internationally. JCA are consists of technically practical resources that has large-scale studios and labs (Live stream studio, voice over, photography and Design studio) are used through the practical courses to ensure academic excellence and real experience of the job experience provided in the markets. The college has three distinguished departments (Advertising Management, Advertising Communication and Advertising Creative Design).The graduates will receive a diploma in communications from the International Advertising Association of the United States of America in New York, which is the international accreditation body for the college (IAA). Moreover, JCA is accredited by the NCAAA accreditation in Saudi. All the mentioned and more to empower the skills and the knowledge of the students to gather all advertising demands particularly in the digital era.

Dr. Heba Jamal

Dean of Jeddah College of Advertising.


      1- Enroll high quality students in UBT’s colleges and programs
      2- Revise and update periodically JCA’s 3 existing programs, and develop new proposals to respond constantly to economic and socio-cultural changes.
      3- Improve and maintain JCA programs’ quality and impact through students’ outcome-based assessment and well-articulated Graduate Attributes (GAs).
      4- Implement JCA’s program level accreditation (nationally and internationally) from ministry, international professional associations and academic institutions.
      5- Integrate innovative learning and teaching strategies to improve student engagement and achievement of Learning Outcomes.
      6- Improve student success and overall learning experience.
      7- Improve student retention, progression, and completion rate across JCA’s programs and through effective advising and mentorship.
      8- Enhance attraction and retention of quality Faculty to meet JCA’s programs and research needs.
      9- Strengthening faculty and student research capability in line with the college’s core disciplines.
      10- Develop and join projects with national and international research teams.
      11- Improve and nurture UBT competitiveness through local and international partnerships with government, industry and education institutions
      12- Increase UBT’s faculty intellectual contribution and publications in reputable research outlets
      13- Design and deliver constantly community engagement events and activities to ensure a direct contact with the society.
      14- Improve the utilization of the university LMS and other educational technologies to support innovative learning and teaching within UBT
      15- Improve the curriculum through practice-based learning across the undergraduate and graduate programs
      16- Improve the efficiency and effectiveness of UBT’s academic and operational processes
      17- Improve the financial efficiency of the university
      18- Develop and nurture faculty and staff leadership and operational competencies across the UBT’s main and branch campuses

JCA Majors




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Based on the UBT Strategic Plan, the Jeddah College of Advertising aims to focus its research effort on certain strategic fields of study improving future prospects in the faculty development.

Communication Research Unit (CRU)

The Communication Research Unit was established in 2019 to provide support for interdisciplinary research. 

The idea of the research unit is to create a research ambience, establish a multidisciplinary team, bringing together experts of specific research topics and work as Research Incubator for junior researchers, such as PhD students, lecturers, and college students.

By working with qualitative and quantitative methodologies and techniques, the Communication Research Unit defines its research agenda across disciplinary boundaries. It includes but is not limited to different disciplines and research areas such as communication sciences, social sciences, semiotics and media and cultural studies, critical studies in advertising, audience studies, digital marketing information and analysis, social media analytics and digital ethnography.

The Communication Research Unit also proposes to focus on the emotional and cognitive aspects of advertising and mass media effectiveness, interactive narrative, virtual environments and visual strategic communication in order to be in line with the international and innovative approaches to the study of Advertising, Media and Communication.
The Communication Research Unit emphasizes different perspectives and collaborative actions, including international research cooperation, joint publications, conferences, and seminars, to support the progress of Communication and Advertising study, awareness, and application in KSA and at an international level.


  • Link the new JCA scientific production to the main objectives of the UBT Strategic Plan and Mission.
  • Establish the first JCA scientific environment supporting the creation of research groups from each JCA department, faculty members and student body.
  • Establish a positive research environment in order to produce the quality of the research on different topics and areas of interest.
  • Improve the international research collaboration with other universities.
  • Encourage faculty and students to participate in the scientific research.
  • Encourage faculty to publish in scientific journals.
  • Encourage faculty to participate in international scientific conferences.

JCA Sari Campus
JCA Dahban Campus

General: CRU@ubt.edu.sa

Head of the Research Unit
Dr,Cristina Greco


Generate an academic research environment in the field of Communication and Advertising studies to produce and transfer knowledge in the community and create a learning ambience opened to the current changes and challenges at a local and global level.




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Dahban Campus

Address:      Dhaban – North Jeddah
Telephone:  +966 - 12 - 2159000
Call Center: 920000490
Fax:           +966 - 12 - 2159010
info.jca@ubt.edu.sa JCA
Mail:  P.O. Box 33335
Postal Code: 21448
Jeddah Saudi Arabia

Jeddah Campus

Address:      Abdulrahman fageeh, 
Across Ash Shati, Jeddah
Telephone:  +966 - 12 - 2326600
Call Center: 920000490
Fax:           +966 - 12 - 6900189
info.jca@ubt.edu.sa JCA
Mail:  P.O. Box 33335
Postal Code: 21448
Jeddah Saudi Arabia