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College of Business Administration
UBT CBA Marketing department

Do you see yourself working for international and national organizations with household brands? The marketing program will enable you to acquire the necessary skills to become an assertive, resourceful and competitive marketing professional. In addition, the marketing program will prepare you to competently integrate in the field as the program focuses on practical education and industry insight. Thus, the program reflects the latest development in the marketing field and the business environment. Specifically, you will obtain knowledge in areas such as:


  • Strategic marketing
  • Digital marketing
  • Consumer behavior
  • Branding and retailing
  • Market research