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UBT CBA Marketing departmentAs stated by the Coca-Cola Corporation, 94% of the world’s population recognizes the Coca-Cola logo, not to mention that Coca-Cola is the most familiar word after “OK.” How did the company earn such a reputation? How has it successfully reached the most challenging markets? And how has it managed to remain relevant for decades? If you want to learn what constitutes an outstanding marketing strategy, such as how brands position their market offerings and develop creative approaches to promote their products and services, the Marketing program is for you. The program enables students to acquire the necessary skills to understand consumer behavior, conduct market research, carry out advertising campaigns, and make strategic and informed decisions. In addition, the program develops students’ understanding of the nature of international markets and the digital platform.