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College of Business Administration
Mission and Objectives


To develop competent marketing practitioners with the appropriate knowledge and skills to succeed in their professional careers both locally and globally.



  • To use updated theories and applications within marketing courses to instill in students the relevant knowledge and skills
  • To provide practical exposure to give students an opportunity to learn from a professional environment that will better prepare them for the job market
  • To engage students in projects and activities that will enhance their creativity and develop their confidence