CBA, represented by the HTM Department, hosted representatives from Red Sea Global to discuss future collaboration opportunities in student training, professional development, and enhancing future employability opportunities for students within the hospitality and tourism sector. This visit reflects the department’s continuous commitment to building strategic partnerships with leading industry organizations and bridging academic learning with market needs.

CBA, under the supervision of Dr. Ghadeer Al-Sobhi and in collaboration with the Deanship of Social Responsibility, participated in the National Center for Family Businesses Hackathon, where the college team was recognized among the top participating teams. The team members included students Dana Al-Naqiti, Raghad Sabri, Jameel Afreen, Nawaf Al-Humaidah, and Khalid Al-Muraihani. This participation reflects the university’s high standards and the dedication of its members, while also highlighting the excellence of its students. We wish them continued success and achievement.

CBA, represented by Ms. Maya Atassi, participated at Ecole Ferrieres – Paris as an international guest speaker for master’s and graduate students. The session highlighted the key activities of the Hospitality and Tourism Department and its future vision for advancing education and connecting the academic aspect with the requirements of the global job market. The session also highlighted the transformation of the hospitality and tourism sector under Saudi Vision 2030, including market growth, emerging opportunities, investment expansion, and the future of luxury tourism.

The Intellectual Awareness Unit at the University of Business and Technology participated in the Second Scientific Forum for Graduate Students at Umm Al-Qura University, titled “Enhancing Intellectual Awareness and National Belonging,” held on Monday, May 11, 2026. Professor Dr. Najat Al-Yazji, General Supervisor of the Intellectual Awareness Unit, and Dr. Wafaa Abdulbadee Al-Yafi, a member of the Intellectual Awareness Unit represented the Unit. They participated in the evaluation of research papers, scientific posters, and artistic works presented at the forum. This participation reflects the Intellectual Awareness Unit’s commitment to supporting scientific research and promoting the concepts of intellectual awareness and national belonging among graduate students, contributing to the creation of an academically aware environment that encourages creativity and scientific excellence. The participation also highlighted the active role of the University of Business and Technology in supporting scientific and intellectual initiatives and strengthening academic cooperation among Saudi universities in line with the goals of national development and Saudi Vision 2030.

The Sports Management Department at CBA, under the supervision of the Head of Department, Masheal Batarfi, organized a lecture titled “How to Build a Career” on the job skills required after graduation for Sports Management students. The lecture was delivered by Dr. Mr. Rui Lanka, Executive Director of Other Sports at Al-Ittihad Club. The lecture covered several key topics, most notably soft skills and the importance of focusing on career goals to achieve success and professional development. Students expressed their Students found the content useful and engaged during the session.

The Department of HRM at CBA, under the supervision of Dr. Megren Altassan and in collaboration with the Deanship of Graduate Studies at the university, organized a training workshop for graduate students titled “Strategic Human Resource Development: Talent Management, Competency Development, and Succession Planning,” delivered by Ms. Duaa Al-Qurashi, Regional HR Director at Archirodon. The workshop highlighted the concept of strategic human resource development and the role of HR as a strategic partner in supporting organizational decision-making, sustainability, and long-term growth. It also covered talent development, succession planning, and the preparation of future leaders, with practical examples demonstrating how HR contributes to organizational success and continuity.

CBA represented by the IRM Department and under the supervision of the Head of Department, Dr. Rewayda Tobar, organized a field trip for students to visit Ahmed Badahiduh & Partners Company, the first survey and loss adjustment firm in the Kingdom. This visit provided students with a valuable opportunity to gain firsthand insight into insurance services and loss assessment and adjustment practices. During the visit, students met with industry experts who shared their practical experience and professional insights. The students expressed their appreciation for this experience, which strengthened their practical understanding and linked academic learning with real-world application

CBA represented by the Department of Hospitality and Tourism Management, organized a field visit for the department’s students to Joudyan Hotel – Red Sea Mall. The visit aimed to enhance the practical aspect of learning and connect academic knowledge with real-world practices in the hospitality industry. The visit included a comprehensive tour of the hotel’s various departments, where students were introduced to operational processes and attended live demonstrations conducted by the hotel team, showcasing key functions and services. This initiative reflects the department’s commitment to developing students’ skills and providing hands-on experiences that prepare them for successful careers in the tourism and hospitality sector.

The Career and Alumni Center at the University of Business and Technology (UBT) hosted Mr. Ageel Abu Kashabah, Talent Acquisition Manager at Americana Foods, for an introductory meeting aimed at strengthening collaboration between the university and the company. During the meeting, both parties discussed potential areas of collaboration, including student training opportunities, graduate recruitment, and participation in career fairs and professional events organized by the university. The meeting comes as part of the Career and Alumni Center’s ongoing efforts to build strategic partnerships with leading organizations and enhance students’ career readiness through practical opportunities and industry engagement.

CBA, represented by Dr. Sara Zakour, faculty member from the Retail Department, attended the L’Oréal for the Future Summit, organized by L’Oréal Saudi Arabia. The summit brought together leaders, professionals, and academics to discuss sustainability, innovation, and community empowerment across the Kingdom. Dr. Sara Zakour’s attendance reflects ongoing efforts to strengthen academic–industry collaboration and explore innovative sustainability practices within the retail sector.

SCM Department organized two specialized workshops for male and female students, coordinated by Prof. Noor Al-Maaitah and supervised by the Head of Department, Dr. Karim Soliman, in collaboration with the Supply Chain & Procurement Association, as part of the Future Bridges Program. At the Corniche campus, Ms. Fatimah Al-Banawi, Senior Vice President of the Association, delivered a workshop on Tuesday, April 28, 2026, covering the fundamentals of supply chain management, its growing importance in modern economies, and the expanding career opportunities in the sector, particularly in alignment with Saudi Vision 2030. At the North Obhur campus, Eng. Ammar Al-Aboud, Director General of Capability Building and Talent Development at the Association, delivered a workshop on Wednesday, April 29, 2026. He highlighted the Association’s role in developing national talent, introducing professional certifications, and outlining the services and initiatives available to university students. He also emphasized the strategic importance of supply chains in enhancing sector efficiency and supporting national development objectives.

CBA, represented by the Department of Hospitality and Tourism Management, welcomed a delegation from Rixos Hotel in coordination with the Local Partnerships Department at the Deanship of Social Responsibility. The visit aimed to explore areas of mutual cooperation and enhance partnership opportunities between both parties. During the visit, discussions focused on potential collaboration in training, qualification, and the exchange of expertise, contributing to stronger integration between the academic sector and the hospitality industry. This visit comes as part of the efforts of the Department of Hospitality and Tourism Management and the Deanship of Social Responsibility to build effective local partnerships that benefit students, support the university’s initiatives, and serve the community.

CBA, through the Head of the Insurance and Risk Management Department, Dr. Rewayda Tobar, hosted the session “Crash Course: Understanding the Motor Insurance Market,” highlighting key trends, pricing dynamics, and current challenges in the motor insurance industry, and preparing students for the job market.

The Marketing Department at CBA held a workshop at the North Obhur campus titled “Marketing Volunteering Opportunities.” The event was organized by Dr. Abdulilah Al-Thaqafi and presented by Mr. Ahmed Bakhsh from the Public Relations Department at the Deanship of Library Affairs at King Abdulaziz University. The workshop showed how marketing skills can support community and volunteer work. Students learned how to use modern marketing tools to promote initiatives and reach more people. It also explained how volunteering can improve their CVs, give them practical experience before graduation, and build a more professional approach to giving. The session included open discussions about the challenges of marketing non-profit projects. Students shared creative ideas for campaigns that support local initiatives, showing their ability to apply what they learn in class. The workshop also helped expand their knowledge and opened opportunities for future academic and professional collaboration.

CBA, represented by the Human Resources Management Department, hosted its distinguished alumni, Ms. Walaa Alghamdi, Human Resources Manager at National Finance House Company, on Sunday, May 3, 2026. She delivered a lecture highlighting the strategic role of human resources in driving organizational success through people, emphasizing that a “people-first” approach reflects fairness, awareness, and the ability to make balanced decisions. This lecture is part of the university’s ongoing efforts to align academic outcomes with labor market needs and strengthen the integration between education and practice.

The Intellectual Awareness Unit, in collaboration with the Training Center, organized an awareness workshop titled “Digital Etiquette” on Wednesday, April 22. The workshop was prepared and delivered by Dr. Wafaa Abdulbadi Al-Yafi, Associate Professor of Strategic Management and member of the Intellectual Awareness Unit, and Dr. Fatimah Farsi, Associate Professor of Hadith and its Sciences and member of the Intellectual Awareness Unit. The workshop aimed to introduce the concept of digital etiquette and to highlight the most important practical guidelines for interacting in digital environments, while emphasizing the importance of adhering to professional and ethical standards in electronic communication. The session also included an interactive activity that enhanced participants’ understanding and application of the presented content. The workshop received notable engagement from university staff and students, reflecting the importance of the topic and the Intellectual Awareness Unit’s commitment to promoting digital awareness and fostering positive behaviors in the digital environment.

UBT welcomed a delegation from the Saudi Logistics Academy (SLA) on an official visit to strengthen cooperation between the two sides. The delegation was received by Dr. Ameen Al-Harbi, Dean CBA; Dr. Khulood Bajnid, Vice Deans of CBA; Dr. Abdullah Silawi, Dr. Karim Soliman, Head of the Supply Chain Department and Ahmed Bahurmuz, Manager of Academic Affairs. The Saudi Logistics Academy delegation included Mr. Hamad Al-Huqail, Director of the Jeddah Branch; Mr. Marco Mucci, Head of Curriculum, Design, and Development; Mr. Fursan Al-Arabi, Academic Director and Mr. Abdulrahman Faqih, Supply Chain and Logistics Trainer. This visit reflects both sides’ commitment to building stronger connections and working together to support education and careers in supply chain and logistics, in line with Saudi Vision 2030 goals to develop human skills and strengthen the Kingdom’s role as a global logistics hub.

CBA Hospitality and Tourism Management Department collaborated with the Career and the Alumni Center to host representatives from Red Sea Global Hospitality – Desert Rock Resort at the Corniche Campus on April 21. The session reflected the commitment to connecting academic learning with industry. It included an introduction to career paths at Red Sea Global, followed by interviews where students were able to present their skills and potential. Such activities help students prepare for their future careers by providing industry exposure, professional networking, and real recruitment experience.

The Quran Club organized an event to celebrate the completion of reciting and reviewing Surat Al-Kahf at UBT's Corniche campus. The event included a variety of competitions and valuable prizes, prepared by the club's members, the distinguished students Dareen Mubarak and Faiza Al-Madani, under the supervision and guidance of Dr. Abeer Bin Madi, a faculty member at CBA. The event received engagement from university students and faculty members. It was also attended by Dr. Ameen Al-Harbi, Dean of CBA, who praised the participating students, as well as Dr. Wafaa Al-Yafi, a member of the Intellectual Awareness Unit, and Dr. Sarah Melaibari, the supervisor of the General Subjects Department at the college.

On Tuesday, 21 April, CBA, represented by its Hospitality and Tourism Department students, had the opportunity to visit the Millennium Al Masar Hotel, gaining first-hand insight into hotel operations and industry practices. During the visit, students explored key departments, including Front Office, Housekeeping, Food & Beverage, and Sales & Marketing. They observed how guest experiences are managed from check-in to check-out, learned about service quality standards, and engaged with professionals on topics such as revenue management, customer satisfaction, and operational coordination. This experiential learning opportunity enriched students’ understanding by connecting classroom knowledge to real-world applications and preparing them for the job market.

The Intellectual Awareness Unit at the University of Business and Technology organized an educational visit for its students to the Erada and Mental Health Complex (Al-Amal Hospital), with the aim of enhancing awareness of mental health and introducing the therapeutic and rehabilitation services provided in this field.The visit included an introductory tour of the complex’s various departments. The students were warmly received by Dr. Khalid Al-Oufi, General Supervisor of the Erada and Mental Health Complex, and Mr. Mohammed Al-Ghamdi, Director of the Health Awareness Department. During the tour, students were introduced to the operational mechanisms of the complex, as well as its psychological rehabilitation programs and addiction treatment services.The visit also featured an awareness Lecture delivered by Mr. Mohammed Al-Ghamdi, who discussed the concept of addiction, its various types, and the psychological, social, and environmental factors that contribute to it. . The Lecture emphasized the importance of prevention and community awareness, as well as the vital role of families and educational institutions in reducing the spread of this issue. Mr. Al-Ghamdi further addressed the modern treatment programs adopted by the complex, including behavioral and cognitive therapies, rehabilitation programs, and ongoing psychological support. He stressed the importance of seeking help early and encouraged individuals not to hesitate in utilizing the available services. Students expressed their appreciation for the visit, noting that it helped correct many misconceptions about mental illness and addiction. They affirmed that the experience enhanced their understanding of the importance of mental health as an integral part of overall well-being and provided them with practical insights on how to deal with such issues responsibly and with awareness. The visit also offered them a valuable opportunity to observe firsthand the efforts made in providing care and support to patients. At the conclusion of the visit, the Intellectual Awareness Unit reaffirmed its commitment to organizing such awareness programs, which contribute to building responsible student awareness and strengthening the university’s role in serving the community. The initiative reflects the university’s dedication to preparing a generation that is both physically and mentally aware, capable of facing challenges and promoting positive awareness within society.

The College of Business Administration is proud of Dr. Abdulelah Althagafi, faculty member of the Marketing Department, on the publication of his new book: Essentials of Modern Marketing: Saudi Arabia Edition. Co-authored with Kotler-i & Partners and Malek Aljaafreh, and developed in collaboration with Professor Philip Kotler, widely regarded as the father of modern marketing, this book offers a modern, practical, and Saudi-focused perspective on marketing management, and is now available online. The book is an excellent resource for students, faculty, and practitioners.

The College of Business Administration at UBT, through the Insurance and Risk Management Department and under the supervision of the Head of Department, Dr. Rewayda Tobar hosted an awareness lecture delivered by representatives from the General Organization for Social Insurance (GOSI). The session emphasized the significance of social insurance and its vital link to the labor market, highlighting its role in protecting employees and supporting workforce stability.

The University of Business and Technology (UBT) proudly celebrates the achievement of its women’s dodgeball team, who earned second place in the Recreational Dodgeball Championship held on Monday, February 16, 2026. The tournament was organized by Jeddah International College under the supervision of the Saudi University Sports Federation. Representing UBT, eight talented student-athletes competed among six universities and more than 40 players in a highly competitive environment. The championship showcased the continued growth of dodgeball within Saudi universities and reflected the strong determination, resilience, and sportsmanship demonstrated by UBT’s team, who delivered an outstanding performance all the way to the final match. This participation aligns with the strategic goals of the Deanship of Student Affairs, represented by the Women’s Sports Club at the Corniche Campus. Through such initiatives, UBT remains committed to empowering female students in sports, fostering a culture of physical activity, and providing meaningful opportunities for participation in university championships. These efforts contribute to developing leadership skills, strengthening teamwork, and enhancing the University’s position in the Physical and Sports Performance Index among Saudi universities. UBT extends its sincere congratulations to the team for this well-deserved accomplishment and looks forward to continued success in future competitions.

Following the direction of the University President, H.E Dr. Weam Hosni Tunsi, UBT participated in the coordination meeting bringing together British universities and Saudi private universities and colleges,taking place at Imam Mohammad Ibn Saud Islamic University. UBT was represented at the meeting by Prof. Haneen Mohammad Shoaib, Consultsnt of the Chairman of the Board of Trustees, as part of the efforts to enhance international academic cooperation and explore opportunities for institutional partnerships and the exchange of expertise across a range of academic and research fields. The meeting aimed to strengthen collaborative frameworks between Saudi and British higher education institutions, expand academic and research partnerships, and support the advancement of quality education and global engagement in line with national higher education development objectives.

The Supply Chain Management Department at the College of Business Administration celebrated the success of its first group of students, with 16 students successfully completing the Odoo Student Diploma. Dr. Karim Soliman, Head of the Supply Chain Management Department, congratulated the students and praised their hard work, dedication, and commitment during the program. He also thanked Prof. Noor Al-Maaitah and Dr. Mosab Habani, faculty members in the department, for their strong academic efforts and continuous support, which helped make this achievement possible. He noted that this success shows the department’s focus on improving students’ practical skills and preparing them for the needs of the job market.

The University of Business and Technology (UBT) participated in the World Aviation Day event held at Flyadeal Headquarters in Jeddah, organized by Global Shapers – Jeddah Hub in collaboration with Flyadeal, as part of an educational and career-focused initiative aimed at introducing students to professional opportunities within the aviation sector. The visit aimed to provide students with insights into career pathways in the aviation industry, as well as exposure to inspiring professional experiences shared by Flyadeal executives and staff. Students also took part in interactive and discussion sessions covering key areas such as operations, commercial functions, and finance. The event additionally included a guided tour of the company’s headquarters, allowing students to explore the work environment firsthand and gain a deeper understanding of the nature of careers in the aviation sector, contributing to the expansion of their professional perspectives. UBT’s participation in this event reflects its ongoing commitment to supporting initiatives that empower students, enhance their career awareness, and strengthen their readiness for the labor market through partnerships with leading industry organizations.

UBT, represented by Dr. Sarah Zakour, a faculty member in the College of Business Administration’s Retail Department, participated in the national innovation initiative MiyahThon 2. The initiative brings together entrepreneurs, researchers, and creative talents to address complex water challenges and transform promising ideas into real-world applications. Dr. Sarah played a key mentorship role during the event, offering strategic guidance to the participating teams. Her mentorship helped refine project ideas, strengthen problem definitions, and ensure that solutions were both technically viable and economically sustainable. The mentorship sessions, held at the Ritz-Carlton Jeddah, enabled teams to enhance their prototypes, sharpen their value propositions, and align their innovations with industry needs and global best practices. The collaborative environment encouraged creativity, teamwork, and confident preparation for the upcoming stages of the competition.

The University of Business and Technology (UBT) announces Sheikh Ahmed Hassan Fitaihi as the Main Sponsor of the 19th Asia-Pacific Conference on Giftedness (APCG 2026). His sponsorship reflects his strong commitment to fostering talented minds and supporting innovative educational pathways. APCG 2026 will take place at UBT in Jeddah from 7–11 February 2026, under the patronage of H.E. Yousef Al-Benyan, Minister of Education. The conference will gather leading experts from around the world under the theme: “Fast Forward: A Vision for Gifted Education 2050.” Sheikh Fitaihi’s support aligns with the Kingdom’s vision to empower gifted learners, enhance educational excellence, and build a future-ready generation capable of global competitiveness.