Testimonials
Latest UBT News
21
May-2026
UBT and Red Sea Global Hospitality Explore Collaboration
CBA, represented by the HTM Department, hosted representatives from Red Sea Global to discuss future collaboration opportunities in student training, professional development, and enhancing future employability opportunities for students within the hospitality and tourism sector. This visit reflects the department’s continuous commitment to building strategic partnerships with leading industry organizations and bridging academic learning with market needs.
21
May-2026
Graduate Students Showcase Entrepreneurial Prototypes at UBT
CBA, represented by the RTL Department and under the supervision of Dr. Sara Zakour, organized a presentation of graduate students’ projects and prototypes before the Dean of the College, Dr. Ameen Alharbi; the Vice Dean, Dr. Kholoud Bajunaid; Prof. Noor Al Maaitah representing the Deanship of Graduate Studies and Dr. Basma El Zein, General Manager of the Technology Valley at the university. The projects presented creative ideas and innovative solutions with strong potential for application in the labor market. The panel provided valuable feedback and guidance that contributed to refining the students’ ideas and strengthening the practical and investment aspects of the projects. Dr. Basma El Zein also highlighted the role of the university’s business incubators and the services they provide to support entrepreneurs and empower students to transform their academic ideas into startups and real ventures that serve both the community and the local market.
This initiative emphasized the importance of connecting academic learning with practical application and reflected the commitment of UBT to fostering a culture of innovation and entrepreneurship among its students.
21
May-2026
UBT Students Visit Deloitte
CBA, represented by the BAIS Department, organized a field visit to Deloitte under the supervision of Dr. Nihel Halouani, Head of the Department, and Dr. Halah Nasseif. The visit provided students with the opportunity to explore the professional work environment and learn more about digital transformation, consulting, and technology fields, helping bridge the gap between academic learning and practical application.
20
May-2026
UBT Students’ Field Trip to Jamjoom Pharma
CBA, represented by the HRM Department and supervised by Dr. Megren Altassan, organized an educational field trip to Jamjoom Pharma and Jamjoom Pharma Academy.
Students explored the pharmaceutical manufacturing facilities, gained valuable insight into industry operations, and attended interactive sessions on Human Resources Management and career development. The visit reflected the university's commitment to bridging academic learning with real-world experience and inspiring the next generation of professionals.
20
May-2026
Workshop on Zakat and Direct and Indirect Taxes
CBA, represented by the Accounting Department, organized a professional workshop titled “Introduction to Zakat and Direct and Indirect Taxes” under the supervision of Dr. Ahmed Qotob and Dr. Eman Attia, and with the support of the Dean of the College, Dr. Ameen Alharbi, in collaboration with Ernst & Young. The workshop was attended by over 60 students from various majors and academic levels. The session hosted four specialists from the company: Dr. Ahmed Mubarak, Mr. Mohammed Fawzi, Mr. Aws Filmaban, and Mr. Ahmed Abdel-Maqsoud. The session covered several important topics, including the Zakat and tax systems in Saudi Arabia, practices of direct and indirect taxation, customs and international trade regulations, and career opportunities in taxation and consulting, in addition to the evolving role of accounting professionals in today’s business environment.
The lecture provided an interactive learning environment where students engaged with industry experts, asked questions, and strengthened their understanding of how academic knowledge connects to real-world practice. The event reflects the department’s commitment to enhancing students’ professional awareness and supporting collaboration between academia and industry.
19
May-2026
Dialogue Session on the Privatization Program and Saudi Vision 2030
CBA, represented by the Finance Department under the supervision of Prof. Hoda Mansour organized a discussion session about the Privatization Program, one of the programs of Saudi Vision 2030. The session was presented by Mr. Nayel Fayez, Executive Advisor, to the CEO at the National Center for Privatization. He discussed the main goals of the Privatization Program and its role in supporting economic growth and strengthening cooperation between the public and private sectors in line with Saudi Vision 2030.
This session reflects CBA’s efforts to enhance students’ academic and professional awareness and connect them with leading national initiatives and organizations.
19
May-2026
UBT Excels in the National Center for Family Businesses Hackathon
CBA, under the supervision of Dr. Ghadeer Al-Sobhi and in collaboration with the Deanship of Social Responsibility, participated in the National Center for Family Businesses Hackathon, where the college team was recognized among the top participating teams. The team members included students Dana Al-Naqiti, Raghad Sabri, Jameel Afreen, Nawaf Al-Humaidah, and Khalid Al-Muraihani. This participation reflects the university’s high standards and the dedication of its members, while also highlighting the excellence of its students. We wish them continued success and achievement.
18
May-2026
Professional Certification Pathways in Accounting and Finance UBT
CBA, represented by the Accounting Department and under the supervision of the Head of the Department, Dr. Ahmed Qutb, and with the support of the Dean of the College, Dr. Ameen Alharbi organized a workshop on pathways to obtaining professional certifications in accounting and finance. The workshop was presented by the Business Manager of Morgan Company, who discussed the importance of developing professional skills in line with labor market needs and future employment opportunities. Students and faculty members participated in the event, reflecting the university’s commitment to linking academic knowledge with practical application and empowering students to build successful careers in the fields of accounting and finance. The Accounting Department extends its sincere appreciation and gratitude to the speaker and all attendees for their valuable contributions to the success of this event.
18
May-2026
Academic Participation on the Future of Hospitality and Tourism
CBA, represented by Ms. Maya Atassi, participated at Ecole Ferrieres – Paris as an international guest speaker for master’s and graduate students. The session highlighted the key activities of the Hospitality and Tourism Department and its future vision for advancing education and connecting the academic aspect with the requirements of the global job market. The session also highlighted the transformation of the hospitality and tourism sector under Saudi Vision 2030, including market growth, emerging opportunities, investment expansion, and the future of luxury tourism.
17
May-2026
Participation of the Intellectual Awareness Unit in the Second Scientific Forum for Graduate Students at Umm Al-Qura University in Makkah
The Intellectual Awareness Unit at the University of Business and Technology participated in the Second Scientific Forum for Graduate Students at Umm Al-Qura University, titled “Enhancing Intellectual Awareness and National Belonging,” held on Monday, May 11, 2026. Professor Dr. Najat Al-Yazji, General Supervisor of the Intellectual Awareness Unit, and Dr. Wafaa Abdulbadee Al-Yafi, a member of the Intellectual Awareness Unit represented the Unit. They participated in the evaluation of research papers, scientific posters, and artistic works presented at the forum. This participation reflects the Intellectual Awareness Unit’s commitment to supporting scientific research and promoting the concepts of intellectual awareness and national belonging among graduate students, contributing to the creation of an academically aware environment that encourages creativity and scientific excellence. The participation also highlighted the active role of the University of Business and Technology in supporting scientific and intellectual initiatives and strengthening academic cooperation among Saudi universities in line with the goals of national development and Saudi Vision 2030.
16
May-2026
Workshop on Out-of-the-Box Thinking in Business
CBA, represented by the Departments of RTL and General Subjects, organized a workshop titled “Thinking Outside the Box in Business,” presented by Dr. Sara Zakour and Dr. Saad Basaad. The workshop aimed to improve students’ creative thinking skills and encourage them to use new and innovative ideas when dealing with management and marketing challenges. This is in line with modern business changes and Saudi Vision 2030.
The workshop included interactive and brainstorming activities based on real business examples, helping students develop creative thinking, problem-solving, and decision-making skills.
14
May-2026
Lecture about “How to Build a Career”
The Sports Management Department at CBA, under the supervision of the Head of Department, Masheal Batarfi, organized a lecture titled “How to Build a Career” on the job skills required after graduation for Sports Management students. The lecture was delivered by Dr. Mr. Rui Lanka, Executive Director of Other Sports at Al-Ittihad Club. The lecture covered several key topics, most notably soft skills and the importance of focusing on career goals to achieve success and professional development. Students expressed their Students found the content useful and engaged during the session.
14
May-2026
Workshop on Strategic Human Resource Development
The Department of HRM at CBA, under the supervision of Dr. Megren Altassan and in collaboration with the Deanship of Graduate Studies at the university, organized a training workshop for graduate students titled “Strategic Human Resource Development: Talent Management, Competency Development, and Succession Planning,” delivered by Ms. Duaa Al-Qurashi, Regional HR Director at Archirodon. The workshop highlighted the concept of strategic human resource development and the role of HR as a strategic partner in supporting organizational decision-making, sustainability, and long-term growth. It also covered talent development, succession planning, and the preparation of future leaders, with practical examples demonstrating how HR contributes to organizational success and continuity.
14
May-2026
Field Trip for UBT Students to AOBTCo
CBA represented by the IRM Department and under the supervision of the Head of Department, Dr. Rewayda Tobar, organized a field trip for students to visit Ahmed Badahiduh & Partners Company, the first survey and loss adjustment firm in the Kingdom. This visit provided students with a valuable opportunity to gain firsthand insight into insurance services and loss assessment and adjustment practices. During the visit, students met with industry experts who shared their practical experience and professional insights. The students expressed their appreciation for this experience, which strengthened their practical understanding and linked academic learning with real-world application
13
May-2026
Field Visit for UBT Students to Joudyan Hotel
CBA represented by the Department of Hospitality and Tourism Management, organized a field visit for the department’s students to Joudyan Hotel – Red Sea Mall. The visit aimed to enhance the practical aspect of learning and connect academic knowledge with real-world practices in the hospitality industry. The visit included a comprehensive tour of the hotel’s various departments, where students were introduced to operational processes and attended live demonstrations conducted by the hotel team, showcasing key functions and services. This initiative reflects the department’s commitment to developing students’ skills and providing hands-on experiences that prepare them for successful careers in the tourism and hospitality sector.
13
May-2026
UBT Hosts Americana’s Talent Acquisition Manager to Strengthen Training and Employment Opportunities
The Career and Alumni Center at the University of Business and Technology (UBT) hosted Mr. Ageel Abu Kashabah, Talent Acquisition Manager at Americana Foods, for an introductory meeting aimed at strengthening collaboration between the university and the company. During the meeting, both parties discussed potential areas of collaboration, including student training opportunities, graduate recruitment, and participation in career fairs and professional events organized by the university. The meeting comes as part of the Career and Alumni Center’s ongoing efforts to build strategic partnerships with leading organizations and enhance students’ career readiness through practical opportunities and industry engagement.
13
May-2026
UBT Students’ Visit to York Johnson Controls
CBA organized an educational visit to York Johnson Controls, under the supervision of Dr. Dania Shaikh, the visit provided students with valuable hands-on exposure to the linear manufacturing process and included tours of soundproof rooms used for A/C testing. Students also observed various operational departments, including cable connection systems where women professionals actively contribute to production activities. In addition, they were introduced to the innovation systems, showcasing smart solutions for homes and offices through collaboration with Microsoft.
The visit concluded with a meeting with the HR team, who encouraged students to apply for the COOP program, opening opportunities for future careers within Johnson Controls.
13
May-2026
UBT at L’Oréal for the Future Summit
CBA, represented by Dr. Sara Zakour, faculty member from the
Retail Department, attended the L’Oréal for the Future Summit, organized by
L’Oréal Saudi Arabia. The summit brought together leaders, professionals, and
academics to discuss sustainability, innovation, and community empowerment
across the Kingdom. Dr. Sara Zakour’s attendance reflects ongoing efforts to
strengthen academic–industry collaboration and explore innovative
sustainability practices within the retail sector.
12
May-2026
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UBT in Collaboration with the Supply Chain & Procurement Association
SCM Department organized two specialized workshops for male and female students, coordinated by Prof. Noor Al-Maaitah and supervised by the Head of Department, Dr. Karim Soliman, in collaboration with the Supply Chain & Procurement Association, as part of the Future Bridges Program. At the Corniche campus, Ms. Fatimah Al-Banawi, Senior Vice President of the Association, delivered a workshop on Tuesday, April 28, 2026, covering the fundamentals of supply chain management, its growing importance in modern economies, and the expanding career opportunities in the sector, particularly in alignment with Saudi Vision 2030. At the North Obhur campus, Eng. Ammar Al-Aboud, Director General of Capability Building and Talent Development at the Association, delivered a workshop on Wednesday, April 29, 2026. He highlighted the Association’s role in developing national talent, introducing professional certifications, and outlining the services and initiatives available to university students. He also emphasized the strategic importance of supply chains in enhancing sector efficiency and supporting national development objectives.
12
May-2026
UBT Welcomes Rixos Hotel Delegation
CBA, represented by the Department of Hospitality and Tourism Management, welcomed a delegation from Rixos Hotel in coordination with the Local Partnerships Department at the Deanship of Social Responsibility. The visit aimed to explore areas of mutual cooperation and enhance partnership opportunities between both parties. During the visit, discussions focused on potential collaboration in training, qualification, and the exchange of expertise, contributing to stronger integration between the academic sector and the hospitality industry. This visit comes as part of the efforts of the Department of Hospitality and Tourism Management and the Deanship of Social Responsibility to build effective local partnerships that benefit students, support the university’s initiatives, and serve the community.
11
May-2026
UBT Students participated in applied Educational Experience
CBA represented by the RTL Department under the supervision of Dr. Sara Zakour, organized an applied educational experience through a workshop hosted by Mr. Abdullah Al-Ghamdi, founder of “Tabour” Restaurants, with the aim of connecting academic knowledge with real-world practices in the restaurant and retail sectors.
The educational workshop covered the stages of product development, starting from market research and customer needs analysis to pricing, financial planning, and marketing campaign design. Students directly participated in developing two new products, “Turkish Egg” and “Pesto Chicken,” where they selected ingredients, studied costs, and prepared marketing plans as part of a practical experience simulating a real business environment.
In a step reflecting the success of the initiative, both products were officially launched at the “Tabour” branch in Al Nahda District, highlighting the successful collaboration between the university and the private sector in providing students with realistic professional experiences.
Special thanks were extended to Mr. Abdullah Al-Ghamdi for sharing his expertise, and Ms. Maria Mubarak and Mr. Abdullah Bawazir for their efforts in supporting and ensuring the success of the initiative.
06
May-2026
Lecture about (The Motor Insurance Market)
CBA, through the Head of the Insurance and Risk Management Department, Dr. Rewayda Tobar, hosted the session “Crash Course: Understanding the Motor Insurance Market,” highlighting key trends, pricing dynamics, and current challenges in the motor insurance industry, and preparing students for the job market.
05
May-2026
A Workshop on “Marketing Volunteering Opportunities”
The Marketing Department at CBA held a workshop at the North Obhur campus titled “Marketing Volunteering Opportunities.” The event was organized by Dr. Abdulilah Al-Thaqafi and presented by Mr. Ahmed Bakhsh from the Public Relations Department at the Deanship of Library Affairs at King Abdulaziz University. The workshop showed how marketing skills can support community and volunteer work. Students learned how to use modern marketing tools to promote initiatives and reach more people. It also explained how volunteering can improve their CVs, give them practical experience before graduation, and build a more professional approach to giving. The session included open discussions about the challenges of marketing non-profit projects. Students shared creative ideas for campaigns that support local initiatives, showing their ability to apply what they learn in class. The workshop also helped expand their knowledge and opened opportunities for future academic and professional collaboration.
03
May-2026
Lecture on the Strategic Role of Human Resources
CBA, represented by the Human Resources Management Department, hosted its distinguished alumni, Ms. Walaa Alghamdi, Human Resources Manager at National Finance House Company, on Sunday, May 3, 2026. She delivered a lecture highlighting the strategic role of human resources in driving organizational success through people, emphasizing that a “people-first” approach reflects fairness, awareness, and the ability to make balanced decisions. This lecture is part of the university’s ongoing efforts to align academic outcomes with labor market needs and strengthen the integration between education and practice.
28
Apr-2026
UBT at the L’Oréal Brandstorm Finals
CBA, represented by the Marketing Department, achieved a remarkable accomplishment at the finals of the L’Oréal Brandstorm competition, one of the world’s leading contests in marketing innovation and creativity. our student teams from the university advanced to the top eight finalists across the Kingdom, representing half of the national teams. This achievement reflects the quality of their innovative ideas, outstanding performance, and confidence in delivering professional presentations. The winning team, led by Marketing Club President AlFaisal Alghamdi, and team members Abdulaziz Alqayn and Ammar Koshak, has qualified to represent the Kingdom at the global finals, which will be held in Paris in June 2026.
CBA extends its sincere appreciation and gratitude to Her Excellency Dr. Kholoud Bajunaid, Vice Dean of the Female Section, Dr. Sharifa Ahmed, Head of the Marketing Department, Dr. Suhad Farsi, Dr. Kholoud Aggad, and Dr. Sarah Zakour for their continuous support and outstanding supervision, which played a great role in preparing and qualifying the students to achieve this success.
28
Apr-2026
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UBT Organizes the Third Research Symposium and Showcases Student Research Excellence
The Deanship of Scientific Research (DSR) at the University of Business and Technology (UBT) successfully held the Third Research Symposium for Undergraduate and Postgraduate Students on April 28–29, 2026, at the Main Lobby, UBT Corniche Campus. The symposium provided a dynamic platform for students to present their innovative research and contribute to the advancement of knowledge across various disciplines. A total of 36 research papers were presented during the symposium, including 31 undergraduate and 5 postgraduate projects, all competing for the Dr. Abdullah Dahlan Student Research Award. The research addressed critical global challenges and aligned with the United Nations Sustainable Development Goals (SDGs), particularly in areas such as innovation, quality education, and sustainable development. UBT management, faculty members, and students actively attended and engaged in discussions throughout the event, offering valuable insights and constructive feedback to participants. This strong interaction reflects UBT’s ongoing commitment to fostering a vibrant research culture and supporting academic excellence. The symposium highlighted the importance of student research as a cornerstone of the university’s mission, promoting creativity, critical thinking, and collaboration. It also reinforced UBT’s strategic vision of strengthening its position as a leading institution in research and innovation.
The Deanship of Scientific Research extends its appreciation to all participants for their dedication and contributions, which played a key role in the success of this symposium and in advancing the university’s research ecosystem.
27
Apr-2026
DSR Open Discussion Sessions with Colleges
The Deanship of Scientific Research at the University of Business and Technology held a series of open discussion sessions with the university’s colleges during April 2026, including the College of Business Administration and the College of Law, as well as the College of Advertising and the College of Engineering. The sessions aimed to discuss the 2026 research targets and define research priorities across colleges.
The meetings witnessed active engagement from faculty members, who contributed valuable ideas and initiatives to enhance research productivity and expand both local and international research collaboration, in alignment with the university’s vision of achieving research excellence and fostering innovation.
During the sessions, the Dean of Scientific Research, Dr. Ruaa Binsaddig, highlighted the Deanship’s key achievements in 2025, which included significant growth in Scopus-indexed publications, an increase in active researchers, strengthened international research collaborations, and the organization of conferences and scientific initiatives.
The discussions also addressed the 2026 publication targets for each college, along with strategic pathways to achieve these goals through researcher support, activation of research groups, and increased student involvement in research projects.
The sessions reflected a strong spirit of collaboration and commitment among faculty members toward achieving research excellence, supporting the University of Business and Technology’s continued progress as a leading institution in research at both national and international levels.
26
Apr-2026
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UBT Signs Agreement with Masar Center for Mental Health
In a first-of-its-kind step, UBT represented by the Education Support Center, signed a cooperation agreement with Masar Center for Mental Health to enhance psychological support services and improve students’ quality of life on campus.
The agreement aims to provide awareness programs, psychological consultations, and specialized workshops that support the mental well-being of students and staff, helping them maintain a balance between academic and personal life.
The agreement was signed on behalf of the university by Dr. Ramzia Albakri, Vice President for Student Affairs. Representing Masar Center, Dr. Sayed Abdulqader, Medical Director and Head of the Psychiatry Department, signed the agreement. The signing was attended by Dr. Dina Dahlan, Consultant to the University Vice Presidency for Student Affairs, along with members of the Education Support Center team, Ms. Noha Albarakati and Mr. Fehr Shoaib.
23
Apr-2026
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Awareness Workshop Titled “Digital Etiquette”
The Intellectual Awareness Unit, in collaboration with the Training Center, organized an awareness workshop titled “Digital Etiquette” on Wednesday, April 22. The workshop was prepared and delivered by Dr. Wafaa Abdulbadi Al-Yafi, Associate Professor of Strategic Management and member of the Intellectual Awareness Unit, and Dr. Fatimah Farsi, Associate Professor of Hadith and its Sciences and member of the Intellectual Awareness Unit. The workshop aimed to introduce the concept of digital etiquette and to highlight the most important practical guidelines for interacting in digital environments, while emphasizing the importance of adhering to professional and ethical standards in electronic communication. The session also included an interactive activity that enhanced participants’ understanding and application of the presented content. The workshop received notable engagement from university staff and students, reflecting the importance of the topic and the Intellectual Awareness Unit’s commitment to promoting digital awareness and fostering positive behaviors in the digital environment.
23
Apr-2026
Saudi Logistics Academy Visits UBT
UBT welcomed a delegation from the Saudi Logistics Academy (SLA) on an official visit to strengthen cooperation between the two sides. The delegation was received by Dr. Ameen Al-Harbi, Dean CBA; Dr. Khulood Bajnid, Vice Deans of CBA; Dr. Abdullah Silawi, Dr. Karim Soliman, Head of the Supply Chain Department and Ahmed Bahurmuz, Manager of Academic Affairs. The Saudi Logistics Academy delegation included Mr. Hamad Al-Huqail, Director of the Jeddah Branch; Mr. Marco Mucci, Head of Curriculum, Design, and Development; Mr. Fursan Al-Arabi, Academic Director and Mr. Abdulrahman Faqih, Supply Chain and Logistics Trainer. This visit reflects both sides’ commitment to building stronger connections and working together to support education and careers in supply chain and logistics, in line with Saudi Vision 2030 goals to develop human skills and strengthen the Kingdom’s role as a global logistics hub.
22
Apr-2026
UBT Hosts Red Sea Global Hospitality
CBA Hospitality and Tourism Management Department collaborated with the Career and the Alumni Center to host representatives from Red Sea Global Hospitality – Desert Rock Resort at the Corniche Campus on April 21. The session reflected the commitment to connecting academic learning with industry. It included an introduction to career paths at Red Sea Global, followed by interviews where students were able to present their skills and potential. Such activities help students prepare for their future careers by providing industry exposure, professional networking, and real recruitment experience.
21
Apr-2026
UBT Participates in the L’Oréal Brandstorm Competition
The Marketing Department at CBA is proud to announce that Three teams from the Marketing major, under the supervision of Dr. Kholod Aggad, have advanced to the final stage of the prestigious L’Oréal Brandstorm Competition, ranking among the top 8 teams in Saudi Arabia. The finalist teams are:
• Team 1: Maram Alamoudi, Joury Jazzar, and Ghalia Kaki
• Team 2: Taha Mandar
• Team 3: Alfaisal Alghamdi, Ahmad Babalghoum, Hosam Almehmadi
The final presentation will be held on Monday, April 27, in front of L’Oréal managers to select the winning team.
21
Apr-2026
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Quran Club Celebrates the Completion of Surat Al-Kahf
The Quran Club organized an event to celebrate the completion of reciting and reviewing Surat Al-Kahf at UBT's Corniche campus. The event included a variety of competitions and valuable prizes, prepared by the club's members, the distinguished students Dareen Mubarak and Faiza Al-Madani, under the supervision and guidance of Dr. Abeer Bin Madi, a faculty member at CBA. The event received engagement from university students and faculty members. It was also attended by Dr. Ameen Al-Harbi, Dean of CBA, who praised the participating students, as well as Dr. Wafaa Al-Yafi, a member of the Intellectual Awareness Unit, and Dr. Sarah Melaibari, the supervisor of the General Subjects Department at the college.
21
Apr-2026
UBT Students Visit Millennium Al Masar Hotel
On Tuesday, 21 April, CBA, represented by its Hospitality and Tourism Department students, had the opportunity to visit the Millennium Al Masar Hotel, gaining first-hand insight into hotel operations and industry practices. During the visit, students explored key departments, including Front Office, Housekeeping, Food & Beverage, and Sales & Marketing. They observed how guest experiences are managed from check-in to check-out, learned about service quality standards, and engaged with professionals on topics such as revenue management, customer satisfaction, and operational coordination. This experiential learning opportunity enriched students’ understanding by connecting classroom knowledge to real-world applications and preparing them for the job market.
19
Apr-2026
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UBT Hosts Seminar The Role of Sports Management in Shaping Champions
UBT hosted a seminar titled “The Role of Sports Management in Shaping Champions,” represented by the Department of Sports Management at CBA, headed by Dr. Mashael Batarfi. The event was held under the patronage, presence, support, and encouragement of Dr. Abdullah bin Sadiq Dahlan, Chairman of the Board of Trustees; Dr. Weam bin Hosni Tunsi, University President; and Dr. Mahmoud Baissa, Advisor to the Chairman of the Board of Trustees, with the attendance of a distinguished group of experts, specialists, and individuals interested in the sports field. The seminar was organized by the Saudi Sports Management Association, in collaboration with the Arab Scientific Society for Sports Sciences and the Arab Federation for Sports Management and sponsored by the Ministry of Sport and the National Center for Non-Profit Sector Development.
The seminar featured participation from Mr. Abdulaziz bin Mohammed bin Aboud, Director General of the Ministry of Sport branch in the Makkah Region; Dr. Naouk Risan Khraibet Majeed, Chairman of the Arab Scientific Society for Sports Sciences; Dr. Abdulatif bin Ibrahim Bukhari, Chairman of the Arab Federation for Sports Management; and Mr. Mohammed bin Ali Alissa, Chairman of the Saudi Sports Management Association. The seminar addressed the role of sports management in preparing and shaping champions, highlighting the importance of integration between academic and sports institutions in developing national talent and enhancing sports excellence. At the conclusion of the seminar, CBA extends its sincere thanks, appreciation, and gratitude to Dr. Mashael Batarfi, Head of the Sports Management Department, for her outstanding and valuable efforts in organizing and ensuring the success of this seminar. Appreciation is also extended to all university sectors for their support, participation, and cooperation in making this event a success. Special thanks go to the staff of CBA, the Deanship of Student Affairs, Ms. Hala Suliman, Ms. Mai Al-Luwaihiq, Mr. Jamal Heikal, and Mr. Ahmed Jabran, partners in success.
15
Apr-2026
An awareness trip to Erada Psychological Complex (Al-Amal Hospital)
The Intellectual Awareness Unit at the University of Business and Technology organized an educational visit for its students to the Erada and Mental Health Complex (Al-Amal Hospital), with the aim of enhancing awareness of mental health and introducing the therapeutic and rehabilitation services provided in this field.The visit included an introductory tour of the complex’s various departments. The students were warmly received by Dr. Khalid Al-Oufi, General Supervisor of the Erada and Mental Health Complex, and Mr. Mohammed Al-Ghamdi, Director of the Health Awareness Department. During the tour, students were introduced to the operational mechanisms of the complex, as well as its psychological rehabilitation programs and addiction treatment services.The visit also featured an awareness Lecture delivered by Mr. Mohammed Al-Ghamdi, who discussed the concept of addiction, its various types, and the psychological, social, and environmental factors that contribute to it. . The Lecture emphasized the importance of prevention and community awareness, as well as the vital role of families and educational institutions in reducing the spread of this issue. Mr. Al-Ghamdi further addressed the modern treatment programs adopted by the complex, including behavioral and cognitive therapies, rehabilitation programs, and ongoing psychological support. He stressed the importance of seeking help early and encouraged individuals not to hesitate in utilizing the available services. Students expressed their appreciation for the visit, noting that it helped correct many misconceptions about mental illness and addiction. They affirmed that the experience enhanced their understanding of the importance of mental health as an integral part of overall well-being and provided them with practical insights on how to deal with such issues responsibly and with awareness. The visit also offered them a valuable opportunity to observe firsthand the efforts made in providing care and support to patients. At the conclusion of the visit, the Intellectual Awareness Unit reaffirmed its commitment to organizing such awareness programs, which contribute to building responsible student awareness and strengthening the university’s role in serving the community. The initiative reflects the university’s dedication to preparing a generation that is both physically and mentally aware, capable of facing challenges and promoting positive awareness within society.
15
Apr-2026
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From Paris to the World: UBT Students Set a New Global Standard in Luxury Hospitality
We are proud to celebrate a remarkable milestone at UBT, the successful completion of the first term of our pioneering scholarship program in Hospitality & Tourism Management, in collaboration with École Ferrières in Paris, the prestigious and leading institution in luxury hospitality. Our students represented UBT and the Kingdom with excellence, confidence, and grace that truly embodying what it means to be global ambassadors. Watching them thrive, grow, and shine in an international environment fills us with immense pride.Their journey was crowned with a special recognition ceremony by École Ferrières celebrating their achievements, held in the presence of Dr. Ramzia Hisham AlBakri, Vice President for Student Affairs, and Ms. Maya Atassi, Supervisor of the Scholarship Program.A truly honorable moment as they were received by His Excellency Mr. Fahd Al-Ruwaily, the Saudi Ambassador, at his residence in Paris, where he personally congratulated them. A moment they earned, and one we are deeply proud of. This initiative reflects UBT’s commitment to shaping future leaders through international experiences, aligned with Saudi Vision 2030 and the Kingdom’s vision for a thriving luxury tourism sector.
To our students: you didn’t just complete a semester, you raised the bar, carried your university with pride, and left a mark we will always celebrate. We can’t wait to welcome you back!
06
Apr-2026
Global Marketing Insights by Dr. Althagafi
The College of Business Administration is proud of Dr. Abdulelah Althagafi, faculty member of the Marketing Department, on the publication of his new book: Essentials of Modern Marketing: Saudi Arabia Edition. Co-authored with Kotler-i & Partners and Malek Aljaafreh, and developed in collaboration with Professor Philip Kotler, widely regarded as the father of modern marketing, this book offers a modern, practical, and Saudi-focused perspective on marketing management, and is now available online. The book is an excellent resource for students, faculty, and practitioners.
01
Mar-2026
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UBT participated in the Sports Forum for Women’s Empowerment in the Sports Sector
CBA represented by the Sports Management Program, took part in the International Sports Forum organized by Women in the Middle East and North Africa (WIMENA) in collaboration with the Public Investment Fund (PIF) in Riyadh. The forum aimed to support and empower Saudi women in the field of sports. The participation came upon an invitation from the organizing body to attend the forum held alongside the Women’s Golf Final hosted in Riyadh over three days.
The forum served as a platform for exchanging ideas and expertise in women’s sports, as well as highlighting successful experiences of Saudi women in the sector. Sports Management students also met with leading female professionals in the sports industry at both the local and international levels.
Dr. Mashael Batarfi, Head of the Sports Management Department, emphasized the importance of students attending such events and forums, as they contribute to developing their skills and experiences while linking theoretical knowledge with practical application. She added that this participation represents an important step in strengthening strategic partnerships and building professional networks with local and international experts, which enhances students’ competencies and prepares them for careers in the sports sector.
19
Feb-2026
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Lecture on Social Insurance and Its Role in the Labor Market
The College of Business Administration at UBT, through the Insurance and Risk Management Department and under the supervision of the Head of Department, Dr. Rewayda Tobar hosted an awareness lecture delivered by representatives from the General Organization for Social Insurance (GOSI). The session emphasized the significance of social insurance and its vital link to the labor market, highlighting its role in protecting employees and supporting workforce stability.
19
Feb-2026
Workshop on Financial Fraud
The College of Business Administration at UBT, through the Accounting Department, organized a workshop on financial fraud. It was presented by Mr. Khalid bin Mohammed Fidaa Bahjat, a lawyer, certified public accountant, and bankruptcy trustee, on Tuesday, February 17, at the university campus in North Obhur.
Students actively participated in the discussion and appreciated the scientific content and practical real-life examples, which helped them better understand financial fraud and how it works. Around 50 students attended, in the presence of the college’s Vice Dean, Dr. Abdullah Silawi, and faculty members from the Accounting Department.
19
Feb-2026
Lecture on Entrepreneurial Timing
The College of Business Administration at UBT, represented by the Retail Management Department and under the supervision of its faculty member Dr. Sarah Zakor, hosted a guest lecture presented by Mr. Abdullah Al-Ghamdi, founder of Tabor Restaurant. The lecture aimed to strengthen experiential learning within the retail and entrepreneurship curriculum.
Attended by approximately fifty students, the session focused on the critical question of entrepreneurial timing, exploring when to launch a business,, and when restraint may be the smarter choice. It bridged theoretical frameworks with real-world practice, addressing challenges in the retail and food service sectors.
Students learned from Mr. Al-Ghamdi’s entrepreneurial experience, discussing decision-making, risk, and market readiness. The initiative highlights the commitment to applied learning, strengthening students’ professional skills and promoting academic-industry collaboration.
19
Feb-2026
UBT Participates in Water Sector Hackathon
The College of Business Administration, represented by the Retail Management Department faculty member Dr. Sarah Zakour, participated in the Water Sector Hackathon held from 8 to 10 December. The event aimed to foster innovation and support the development of market-ready solutions in the water sector.
Dr. Zakour supervised the mentoring activities throughout the hackathon, which included in-person and virtual bootcamps followed by a final phase focused on investor pitching, market entry strategies, and the development of strategic partnerships.
On 9 December, Dr. Sarah led the one-to-one mentoring sessions in collaboration with a team of experienced mentors. These sessions focused on enhancing investment readiness, refining business models, strengthening market validation, and identifying partnership opportunities. Through her supervisory role, Dr. Zakour helped improve the mentoring outcomes and supported teams in advancing their innovations toward scalable, market-ready solutions.
17
Feb-2026
University of Business and Technology Secures Silver in Recreational Dodgeball Championship
The University of Business and Technology (UBT) proudly celebrates the achievement of its women’s dodgeball team, who earned second place in the Recreational Dodgeball Championship held on Monday, February 16, 2026. The tournament was organized by Jeddah International College under the supervision of the Saudi University Sports Federation. Representing UBT, eight talented student-athletes competed among six universities and more than 40 players in a highly competitive environment. The championship showcased the continued growth of dodgeball within Saudi universities and reflected the strong determination, resilience, and sportsmanship demonstrated by UBT’s team, who delivered an outstanding performance all the way to the final match. This participation aligns with the strategic goals of the Deanship of Student Affairs, represented by the Women’s Sports Club at the Corniche Campus. Through such initiatives, UBT remains committed to empowering female students in sports, fostering a culture of physical activity, and providing meaningful opportunities for participation in university championships. These efforts contribute to developing leadership skills, strengthening teamwork, and enhancing the University’s position in the Physical and Sports Performance Index among Saudi universities. UBT extends its sincere congratulations to the team for this well-deserved accomplishment and looks forward to continued success in future competitions.
09
Feb-2026
UBT Participates in the Coordination Meeting Between Saudi and British Universities
Following the direction of the University President, H.E Dr. Weam Hosni Tunsi, UBT participated in the coordination meeting bringing together British universities and Saudi private universities and colleges,taking place at Imam Mohammad Ibn Saud Islamic University. UBT was represented at the meeting by Prof. Haneen Mohammad Shoaib, Consultsnt of the Chairman of the Board of Trustees, as part of the efforts to enhance international academic cooperation and explore opportunities for institutional partnerships and the exchange of expertise across a range of academic and research fields. The meeting aimed to strengthen collaborative frameworks between Saudi and British higher education institutions, expand academic and research partnerships, and support the advancement of quality education and global engagement in line with national higher education development objectives.
17
Jan-2026
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UBT Participates in the Digital Health Hackathon
CBA, represented by Dr. Hawazin Metair, a faculty member in the BAIS department, participated in the Digital Health Hackathon organized by Batterjee College on January 17, 2026.
Dr. Hawazin Metair participated as a speaker in the panel discussion titled AI- and Data-Driven Healthcare, where she highlighted the role of artificial intelligence and data analysis in advancing healthcare.
This participation reflects the active role of CBA’s faculty members and their commitment to academic engagement and knowledge exchange.
26
Dec-2025
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Dec-2025
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Dec-2025
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18
Dec-2025
First Cohort of SCM Students Complete Odoo Diploma
The Supply Chain Management Department at the College of Business Administration celebrated the success of its first group of students, with 16 students successfully completing the Odoo Student Diploma. Dr. Karim Soliman, Head of the Supply Chain Management Department, congratulated the students and praised their hard work, dedication, and commitment during the program. He also thanked Prof. Noor Al-Maaitah and Dr. Mosab Habani, faculty members in the department, for their strong academic efforts and continuous support, which helped make this achievement possible. He noted that this success shows the department’s focus on improving students’ practical skills and preparing them for the needs of the job market.
18
Dec-2025
University of Business and Technology Participates in World Aviation Day Event at Flyadeal Headquarters.
The University of Business and Technology (UBT) participated in the World Aviation Day event held at Flyadeal Headquarters in Jeddah, organized by Global Shapers – Jeddah Hub in collaboration with Flyadeal, as part of an educational and career-focused initiative aimed at introducing students to professional opportunities within the aviation sector. The visit aimed to provide students with insights into career pathways in the aviation industry, as well as exposure to inspiring professional experiences shared by Flyadeal executives and staff. Students also took part in interactive and discussion sessions covering key areas such as operations, commercial functions, and finance. The event additionally included a guided tour of the company’s headquarters, allowing students to explore the work environment firsthand and gain a deeper understanding of the nature of careers in the aviation sector, contributing to the expansion of their professional perspectives. UBT’s participation in this event reflects its ongoing commitment to supporting initiatives that empower students, enhance their career awareness, and strengthen their readiness for the labor market through partnerships with leading industry organizations.
18
Dec-2025
University of Business and Technology Hosts the Project Management Championship in Partnership with Beyond Academy
The University of Business and Technology (UBT) hosted the Project Management Championship, organized by Beyond Academy and strategically sponsored by UBT, with the participation of more than 70 students from various universities.
The championship aimed to enhance students’ practical project management skills and equip them with key competencies highly demanded in the job market, including planning, teamwork, problem-solving, communication, and decision-making. The initiative was designed to bridge the gap between academic knowledge and professional practice, preparing students to meet the evolving needs of today’s labor market.
Over the course of the championship, which spanned several days, participants took part in intensive training sessions and competitive project challenges, where they had the opportunity to present their ideas and projects before industry professionals and experts in an interactive learning environment that combined both academic and practical perspectives.
The championship concluded with a closing ceremony, during which the results were announced. Team Flow, from the College of Engineering, secured second place, following an outstanding performance that reflected a high level of professionalism and strong teamwork.
UBT extends its sincere appreciation to Dr. Basmah El-Zein for delivering an inspiring motivational talk to the participants during the championship activities, and to Dr. Bandar Al-Tubaishe for his valuable contribution as a member of the judging panel and his role in evaluating the projects.
The university’s strategic sponsorship of this championship reflects its ongoing commitment to supporting high-impact initiatives, strengthening partnerships with professional organizations, and fostering experiential learning opportunities that enhance students’ readiness for the job market.
17
Dec-2025
UBT Participates in MiyahThon 2 Mentorship Program
UBT, represented by Dr. Sarah Zakour, a faculty member in the College of Business Administration’s Retail Department, participated in the national innovation initiative MiyahThon 2. The initiative brings together entrepreneurs, researchers, and creative talents to address complex water challenges and transform promising ideas into real-world applications. Dr. Sarah played a key mentorship role during the event, offering strategic guidance to the participating teams. Her mentorship helped refine project ideas, strengthen problem definitions, and ensure that solutions were both technically viable and economically sustainable. The mentorship sessions, held at the Ritz-Carlton Jeddah, enabled teams to enhance their prototypes, sharpen their value propositions, and align their innovations with industry needs and global best practices. The collaborative environment encouraged creativity, teamwork, and confident preparation for the upcoming stages of the competition.
17
Dec-2025
Sheikh Ahmed Hassan Fitaihi Named as a Main Sponsor of the 19th Asia-Pacific Conference on Giftedness 2026
The University of Business and Technology (UBT) announces Sheikh Ahmed Hassan Fitaihi as the Main Sponsor of the 19th Asia-Pacific Conference on Giftedness (APCG 2026). His sponsorship reflects his strong commitment to fostering talented minds and supporting innovative educational pathways. APCG 2026 will take place at UBT in Jeddah from 7–11 February 2026, under the patronage of H.E. Yousef Al-Benyan, Minister of Education. The conference will gather leading experts from around the world under the theme: “Fast Forward: A Vision for Gifted Education 2050.” Sheikh Fitaihi’s support aligns with the Kingdom’s vision to empower gifted learners, enhance educational excellence, and build a future-ready generation capable of global competitiveness.
Latest Events
21
May-2026
UBT and Red Sea Global Hospitality Explore Collaboration
CBA, represented by the HTM Department, hosted representatives from Red Sea Global to discuss future collaboration opportunities in student training, professional development, and enhancing future employability opportunities for students within the hospitality and tourism sector. This visit reflects the department’s continuous commitment to building strategic partnerships with leading industry organizations and bridging academic learning with market needs.
21
May-2026
Graduate Students Showcase Entrepreneurial Prototypes at UBT
CBA, represented by the RTL Department and under the supervision of Dr. Sara Zakour, organized a presentation of graduate students’ projects and prototypes before the Dean of the College, Dr. Ameen Alharbi; the Vice Dean, Dr. Kholoud Bajunaid; Prof. Noor Al Maaitah representing the Deanship of Graduate Studies and Dr. Basma El Zein, General Manager of the Technology Valley at the university. The projects presented creative ideas and innovative solutions with strong potential for application in the labor market. The panel provided valuable feedback and guidance that contributed to refining the students’ ideas and strengthening the practical and investment aspects of the projects. Dr. Basma El Zein also highlighted the role of the university’s business incubators and the services they provide to support entrepreneurs and empower students to transform their academic ideas into startups and real ventures that serve both the community and the local market.
This initiative emphasized the importance of connecting academic learning with practical application and reflected the commitment of UBT to fostering a culture of innovation and entrepreneurship among its students.
21
May-2026
UBT Students Visit Deloitte
CBA, represented by the BAIS Department, organized a field visit to Deloitte under the supervision of Dr. Nihel Halouani, Head of the Department, and Dr. Halah Nasseif. The visit provided students with the opportunity to explore the professional work environment and learn more about digital transformation, consulting, and technology fields, helping bridge the gap between academic learning and practical application.
20
May-2026
UBT Students’ Field Trip to Jamjoom Pharma
CBA, represented by the HRM Department and supervised by Dr. Megren Altassan, organized an educational field trip to Jamjoom Pharma and Jamjoom Pharma Academy.
Students explored the pharmaceutical manufacturing facilities, gained valuable insight into industry operations, and attended interactive sessions on Human Resources Management and career development. The visit reflected the university's commitment to bridging academic learning with real-world experience and inspiring the next generation of professionals.
20
May-2026
Workshop on Zakat and Direct and Indirect Taxes
CBA, represented by the Accounting Department, organized a professional workshop titled “Introduction to Zakat and Direct and Indirect Taxes” under the supervision of Dr. Ahmed Qotob and Dr. Eman Attia, and with the support of the Dean of the College, Dr. Ameen Alharbi, in collaboration with Ernst & Young. The workshop was attended by over 60 students from various majors and academic levels. The session hosted four specialists from the company: Dr. Ahmed Mubarak, Mr. Mohammed Fawzi, Mr. Aws Filmaban, and Mr. Ahmed Abdel-Maqsoud. The session covered several important topics, including the Zakat and tax systems in Saudi Arabia, practices of direct and indirect taxation, customs and international trade regulations, and career opportunities in taxation and consulting, in addition to the evolving role of accounting professionals in today’s business environment.
The lecture provided an interactive learning environment where students engaged with industry experts, asked questions, and strengthened their understanding of how academic knowledge connects to real-world practice. The event reflects the department’s commitment to enhancing students’ professional awareness and supporting collaboration between academia and industry.
19
May-2026
Dialogue Session on the Privatization Program and Saudi Vision 2030
CBA, represented by the Finance Department under the supervision of Prof. Hoda Mansour organized a discussion session about the Privatization Program, one of the programs of Saudi Vision 2030. The session was presented by Mr. Nayel Fayez, Executive Advisor, to the CEO at the National Center for Privatization. He discussed the main goals of the Privatization Program and its role in supporting economic growth and strengthening cooperation between the public and private sectors in line with Saudi Vision 2030.
This session reflects CBA’s efforts to enhance students’ academic and professional awareness and connect them with leading national initiatives and organizations.
19
May-2026
UBT Excels in the National Center for Family Businesses Hackathon
CBA, under the supervision of Dr. Ghadeer Al-Sobhi and in collaboration with the Deanship of Social Responsibility, participated in the National Center for Family Businesses Hackathon, where the college team was recognized among the top participating teams. The team members included students Dana Al-Naqiti, Raghad Sabri, Jameel Afreen, Nawaf Al-Humaidah, and Khalid Al-Muraihani. This participation reflects the university’s high standards and the dedication of its members, while also highlighting the excellence of its students. We wish them continued success and achievement.
18
May-2026
Professional Certification Pathways in Accounting and Finance UBT
CBA, represented by the Accounting Department and under the supervision of the Head of the Department, Dr. Ahmed Qutb, and with the support of the Dean of the College, Dr. Ameen Alharbi organized a workshop on pathways to obtaining professional certifications in accounting and finance. The workshop was presented by the Business Manager of Morgan Company, who discussed the importance of developing professional skills in line with labor market needs and future employment opportunities. Students and faculty members participated in the event, reflecting the university’s commitment to linking academic knowledge with practical application and empowering students to build successful careers in the fields of accounting and finance. The Accounting Department extends its sincere appreciation and gratitude to the speaker and all attendees for their valuable contributions to the success of this event.
18
May-2026
Academic Participation on the Future of Hospitality and Tourism
CBA, represented by Ms. Maya Atassi, participated at Ecole Ferrieres – Paris as an international guest speaker for master’s and graduate students. The session highlighted the key activities of the Hospitality and Tourism Department and its future vision for advancing education and connecting the academic aspect with the requirements of the global job market. The session also highlighted the transformation of the hospitality and tourism sector under Saudi Vision 2030, including market growth, emerging opportunities, investment expansion, and the future of luxury tourism.
17
May-2026
Participation of the Intellectual Awareness Unit in the Second Scientific Forum for Graduate Students at Umm Al-Qura University in Makkah
The Intellectual Awareness Unit at the University of Business and Technology participated in the Second Scientific Forum for Graduate Students at Umm Al-Qura University, titled “Enhancing Intellectual Awareness and National Belonging,” held on Monday, May 11, 2026. Professor Dr. Najat Al-Yazji, General Supervisor of the Intellectual Awareness Unit, and Dr. Wafaa Abdulbadee Al-Yafi, a member of the Intellectual Awareness Unit represented the Unit. They participated in the evaluation of research papers, scientific posters, and artistic works presented at the forum. This participation reflects the Intellectual Awareness Unit’s commitment to supporting scientific research and promoting the concepts of intellectual awareness and national belonging among graduate students, contributing to the creation of an academically aware environment that encourages creativity and scientific excellence. The participation also highlighted the active role of the University of Business and Technology in supporting scientific and intellectual initiatives and strengthening academic cooperation among Saudi universities in line with the goals of national development and Saudi Vision 2030.
16
May-2026
Workshop on Out-of-the-Box Thinking in Business
CBA, represented by the Departments of RTL and General Subjects, organized a workshop titled “Thinking Outside the Box in Business,” presented by Dr. Sara Zakour and Dr. Saad Basaad. The workshop aimed to improve students’ creative thinking skills and encourage them to use new and innovative ideas when dealing with management and marketing challenges. This is in line with modern business changes and Saudi Vision 2030.
The workshop included interactive and brainstorming activities based on real business examples, helping students develop creative thinking, problem-solving, and decision-making skills.
14
May-2026
Lecture about “How to Build a Career”
The Sports Management Department at CBA, under the supervision of the Head of Department, Masheal Batarfi, organized a lecture titled “How to Build a Career” on the job skills required after graduation for Sports Management students. The lecture was delivered by Dr. Mr. Rui Lanka, Executive Director of Other Sports at Al-Ittihad Club. The lecture covered several key topics, most notably soft skills and the importance of focusing on career goals to achieve success and professional development. Students expressed their Students found the content useful and engaged during the session.
14
May-2026
Workshop on Strategic Human Resource Development
The Department of HRM at CBA, under the supervision of Dr. Megren Altassan and in collaboration with the Deanship of Graduate Studies at the university, organized a training workshop for graduate students titled “Strategic Human Resource Development: Talent Management, Competency Development, and Succession Planning,” delivered by Ms. Duaa Al-Qurashi, Regional HR Director at Archirodon. The workshop highlighted the concept of strategic human resource development and the role of HR as a strategic partner in supporting organizational decision-making, sustainability, and long-term growth. It also covered talent development, succession planning, and the preparation of future leaders, with practical examples demonstrating how HR contributes to organizational success and continuity.
14
May-2026
Field Trip for UBT Students to AOBTCo
CBA represented by the IRM Department and under the supervision of the Head of Department, Dr. Rewayda Tobar, organized a field trip for students to visit Ahmed Badahiduh & Partners Company, the first survey and loss adjustment firm in the Kingdom. This visit provided students with a valuable opportunity to gain firsthand insight into insurance services and loss assessment and adjustment practices. During the visit, students met with industry experts who shared their practical experience and professional insights. The students expressed their appreciation for this experience, which strengthened their practical understanding and linked academic learning with real-world application
13
May-2026
Field Visit for UBT Students to Joudyan Hotel
CBA represented by the Department of Hospitality and Tourism Management, organized a field visit for the department’s students to Joudyan Hotel – Red Sea Mall. The visit aimed to enhance the practical aspect of learning and connect academic knowledge with real-world practices in the hospitality industry. The visit included a comprehensive tour of the hotel’s various departments, where students were introduced to operational processes and attended live demonstrations conducted by the hotel team, showcasing key functions and services. This initiative reflects the department’s commitment to developing students’ skills and providing hands-on experiences that prepare them for successful careers in the tourism and hospitality sector.
13
May-2026
UBT Hosts Americana’s Talent Acquisition Manager to Strengthen Training and Employment Opportunities
The Career and Alumni Center at the University of Business and Technology (UBT) hosted Mr. Ageel Abu Kashabah, Talent Acquisition Manager at Americana Foods, for an introductory meeting aimed at strengthening collaboration between the university and the company. During the meeting, both parties discussed potential areas of collaboration, including student training opportunities, graduate recruitment, and participation in career fairs and professional events organized by the university. The meeting comes as part of the Career and Alumni Center’s ongoing efforts to build strategic partnerships with leading organizations and enhance students’ career readiness through practical opportunities and industry engagement.
13
May-2026
UBT Students’ Visit to York Johnson Controls
CBA organized an educational visit to York Johnson Controls, under the supervision of Dr. Dania Shaikh, the visit provided students with valuable hands-on exposure to the linear manufacturing process and included tours of soundproof rooms used for A/C testing. Students also observed various operational departments, including cable connection systems where women professionals actively contribute to production activities. In addition, they were introduced to the innovation systems, showcasing smart solutions for homes and offices through collaboration with Microsoft.
The visit concluded with a meeting with the HR team, who encouraged students to apply for the COOP program, opening opportunities for future careers within Johnson Controls.
13
May-2026
UBT at L’Oréal for the Future Summit
CBA, represented by Dr. Sara Zakour, faculty member from the
Retail Department, attended the L’Oréal for the Future Summit, organized by
L’Oréal Saudi Arabia. The summit brought together leaders, professionals, and
academics to discuss sustainability, innovation, and community empowerment
across the Kingdom. Dr. Sara Zakour’s attendance reflects ongoing efforts to
strengthen academic–industry collaboration and explore innovative
sustainability practices within the retail sector.
12
May-2026
UBT in Collaboration with the Supply Chain & Procurement Association
SCM Department organized two specialized workshops for male and female students, coordinated by Prof. Noor Al-Maaitah and supervised by the Head of Department, Dr. Karim Soliman, in collaboration with the Supply Chain & Procurement Association, as part of the Future Bridges Program. At the Corniche campus, Ms. Fatimah Al-Banawi, Senior Vice President of the Association, delivered a workshop on Tuesday, April 28, 2026, covering the fundamentals of supply chain management, its growing importance in modern economies, and the expanding career opportunities in the sector, particularly in alignment with Saudi Vision 2030. At the North Obhur campus, Eng. Ammar Al-Aboud, Director General of Capability Building and Talent Development at the Association, delivered a workshop on Wednesday, April 29, 2026. He highlighted the Association’s role in developing national talent, introducing professional certifications, and outlining the services and initiatives available to university students. He also emphasized the strategic importance of supply chains in enhancing sector efficiency and supporting national development objectives.
12
May-2026
UBT Welcomes Rixos Hotel Delegation
CBA, represented by the Department of Hospitality and Tourism Management, welcomed a delegation from Rixos Hotel in coordination with the Local Partnerships Department at the Deanship of Social Responsibility. The visit aimed to explore areas of mutual cooperation and enhance partnership opportunities between both parties. During the visit, discussions focused on potential collaboration in training, qualification, and the exchange of expertise, contributing to stronger integration between the academic sector and the hospitality industry. This visit comes as part of the efforts of the Department of Hospitality and Tourism Management and the Deanship of Social Responsibility to build effective local partnerships that benefit students, support the university’s initiatives, and serve the community.
11
May-2026
UBT Students participated in applied Educational Experience
CBA represented by the RTL Department under the supervision of Dr. Sara Zakour, organized an applied educational experience through a workshop hosted by Mr. Abdullah Al-Ghamdi, founder of “Tabour” Restaurants, with the aim of connecting academic knowledge with real-world practices in the restaurant and retail sectors.
The educational workshop covered the stages of product development, starting from market research and customer needs analysis to pricing, financial planning, and marketing campaign design. Students directly participated in developing two new products, “Turkish Egg” and “Pesto Chicken,” where they selected ingredients, studied costs, and prepared marketing plans as part of a practical experience simulating a real business environment.
In a step reflecting the success of the initiative, both products were officially launched at the “Tabour” branch in Al Nahda District, highlighting the successful collaboration between the university and the private sector in providing students with realistic professional experiences.
Special thanks were extended to Mr. Abdullah Al-Ghamdi for sharing his expertise, and Ms. Maria Mubarak and Mr. Abdullah Bawazir for their efforts in supporting and ensuring the success of the initiative.
06
May-2026
Lecture about (The Motor Insurance Market)
CBA, through the Head of the Insurance and Risk Management Department, Dr. Rewayda Tobar, hosted the session “Crash Course: Understanding the Motor Insurance Market,” highlighting key trends, pricing dynamics, and current challenges in the motor insurance industry, and preparing students for the job market.
05
May-2026
A Workshop on “Marketing Volunteering Opportunities”
The Marketing Department at CBA held a workshop at the North Obhur campus titled “Marketing Volunteering Opportunities.” The event was organized by Dr. Abdulilah Al-Thaqafi and presented by Mr. Ahmed Bakhsh from the Public Relations Department at the Deanship of Library Affairs at King Abdulaziz University. The workshop showed how marketing skills can support community and volunteer work. Students learned how to use modern marketing tools to promote initiatives and reach more people. It also explained how volunteering can improve their CVs, give them practical experience before graduation, and build a more professional approach to giving. The session included open discussions about the challenges of marketing non-profit projects. Students shared creative ideas for campaigns that support local initiatives, showing their ability to apply what they learn in class. The workshop also helped expand their knowledge and opened opportunities for future academic and professional collaboration.
03
May-2026
Lecture on the Strategic Role of Human Resources
CBA, represented by the Human Resources Management Department, hosted its distinguished alumni, Ms. Walaa Alghamdi, Human Resources Manager at National Finance House Company, on Sunday, May 3, 2026. She delivered a lecture highlighting the strategic role of human resources in driving organizational success through people, emphasizing that a “people-first” approach reflects fairness, awareness, and the ability to make balanced decisions. This lecture is part of the university’s ongoing efforts to align academic outcomes with labor market needs and strengthen the integration between education and practice.
28
Apr-2026
UBT at the L’Oréal Brandstorm Finals
CBA, represented by the Marketing Department, achieved a remarkable accomplishment at the finals of the L’Oréal Brandstorm competition, one of the world’s leading contests in marketing innovation and creativity. our student teams from the university advanced to the top eight finalists across the Kingdom, representing half of the national teams. This achievement reflects the quality of their innovative ideas, outstanding performance, and confidence in delivering professional presentations. The winning team, led by Marketing Club President AlFaisal Alghamdi, and team members Abdulaziz Alqayn and Ammar Koshak, has qualified to represent the Kingdom at the global finals, which will be held in Paris in June 2026.
CBA extends its sincere appreciation and gratitude to Her Excellency Dr. Kholoud Bajunaid, Vice Dean of the Female Section, Dr. Sharifa Ahmed, Head of the Marketing Department, Dr. Suhad Farsi, Dr. Kholoud Aggad, and Dr. Sarah Zakour for their continuous support and outstanding supervision, which played a great role in preparing and qualifying the students to achieve this success.
28
Apr-2026
UBT Organizes the Third Research Symposium and Showcases Student Research Excellence
The Deanship of Scientific Research (DSR) at the University of Business and Technology (UBT) successfully held the Third Research Symposium for Undergraduate and Postgraduate Students on April 28–29, 2026, at the Main Lobby, UBT Corniche Campus. The symposium provided a dynamic platform for students to present their innovative research and contribute to the advancement of knowledge across various disciplines. A total of 36 research papers were presented during the symposium, including 31 undergraduate and 5 postgraduate projects, all competing for the Dr. Abdullah Dahlan Student Research Award. The research addressed critical global challenges and aligned with the United Nations Sustainable Development Goals (SDGs), particularly in areas such as innovation, quality education, and sustainable development. UBT management, faculty members, and students actively attended and engaged in discussions throughout the event, offering valuable insights and constructive feedback to participants. This strong interaction reflects UBT’s ongoing commitment to fostering a vibrant research culture and supporting academic excellence. The symposium highlighted the importance of student research as a cornerstone of the university’s mission, promoting creativity, critical thinking, and collaboration. It also reinforced UBT’s strategic vision of strengthening its position as a leading institution in research and innovation.
The Deanship of Scientific Research extends its appreciation to all participants for their dedication and contributions, which played a key role in the success of this symposium and in advancing the university’s research ecosystem.
27
Apr-2026
DSR Open Discussion Sessions with Colleges
The Deanship of Scientific Research at the University of Business and Technology held a series of open discussion sessions with the university’s colleges during April 2026, including the College of Business Administration and the College of Law, as well as the College of Advertising and the College of Engineering. The sessions aimed to discuss the 2026 research targets and define research priorities across colleges.
The meetings witnessed active engagement from faculty members, who contributed valuable ideas and initiatives to enhance research productivity and expand both local and international research collaboration, in alignment with the university’s vision of achieving research excellence and fostering innovation.
During the sessions, the Dean of Scientific Research, Dr. Ruaa Binsaddig, highlighted the Deanship’s key achievements in 2025, which included significant growth in Scopus-indexed publications, an increase in active researchers, strengthened international research collaborations, and the organization of conferences and scientific initiatives.
The discussions also addressed the 2026 publication targets for each college, along with strategic pathways to achieve these goals through researcher support, activation of research groups, and increased student involvement in research projects.
The sessions reflected a strong spirit of collaboration and commitment among faculty members toward achieving research excellence, supporting the University of Business and Technology’s continued progress as a leading institution in research at both national and international levels.
26
Apr-2026
UBT Signs Agreement with Masar Center for Mental Health
In a first-of-its-kind step, UBT represented by the Education Support Center, signed a cooperation agreement with Masar Center for Mental Health to enhance psychological support services and improve students’ quality of life on campus.
The agreement aims to provide awareness programs, psychological consultations, and specialized workshops that support the mental well-being of students and staff, helping them maintain a balance between academic and personal life.
The agreement was signed on behalf of the university by Dr. Ramzia Albakri, Vice President for Student Affairs. Representing Masar Center, Dr. Sayed Abdulqader, Medical Director and Head of the Psychiatry Department, signed the agreement. The signing was attended by Dr. Dina Dahlan, Consultant to the University Vice Presidency for Student Affairs, along with members of the Education Support Center team, Ms. Noha Albarakati and Mr. Fehr Shoaib.
23
Apr-2026
Awareness Workshop Titled “Digital Etiquette”
The Intellectual Awareness Unit, in collaboration with the Training Center, organized an awareness workshop titled “Digital Etiquette” on Wednesday, April 22. The workshop was prepared and delivered by Dr. Wafaa Abdulbadi Al-Yafi, Associate Professor of Strategic Management and member of the Intellectual Awareness Unit, and Dr. Fatimah Farsi, Associate Professor of Hadith and its Sciences and member of the Intellectual Awareness Unit. The workshop aimed to introduce the concept of digital etiquette and to highlight the most important practical guidelines for interacting in digital environments, while emphasizing the importance of adhering to professional and ethical standards in electronic communication. The session also included an interactive activity that enhanced participants’ understanding and application of the presented content. The workshop received notable engagement from university staff and students, reflecting the importance of the topic and the Intellectual Awareness Unit’s commitment to promoting digital awareness and fostering positive behaviors in the digital environment.
23
Apr-2026
Saudi Logistics Academy Visits UBT
UBT welcomed a delegation from the Saudi Logistics Academy (SLA) on an official visit to strengthen cooperation between the two sides. The delegation was received by Dr. Ameen Al-Harbi, Dean CBA; Dr. Khulood Bajnid, Vice Deans of CBA; Dr. Abdullah Silawi, Dr. Karim Soliman, Head of the Supply Chain Department and Ahmed Bahurmuz, Manager of Academic Affairs. The Saudi Logistics Academy delegation included Mr. Hamad Al-Huqail, Director of the Jeddah Branch; Mr. Marco Mucci, Head of Curriculum, Design, and Development; Mr. Fursan Al-Arabi, Academic Director and Mr. Abdulrahman Faqih, Supply Chain and Logistics Trainer. This visit reflects both sides’ commitment to building stronger connections and working together to support education and careers in supply chain and logistics, in line with Saudi Vision 2030 goals to develop human skills and strengthen the Kingdom’s role as a global logistics hub.
22
Apr-2026
UBT Hosts Red Sea Global Hospitality
CBA Hospitality and Tourism Management Department collaborated with the Career and the Alumni Center to host representatives from Red Sea Global Hospitality – Desert Rock Resort at the Corniche Campus on April 21. The session reflected the commitment to connecting academic learning with industry. It included an introduction to career paths at Red Sea Global, followed by interviews where students were able to present their skills and potential. Such activities help students prepare for their future careers by providing industry exposure, professional networking, and real recruitment experience.
21
Apr-2026
UBT Participates in the L’Oréal Brandstorm Competition
The Marketing Department at CBA is proud to announce that Three teams from the Marketing major, under the supervision of Dr. Kholod Aggad, have advanced to the final stage of the prestigious L’Oréal Brandstorm Competition, ranking among the top 8 teams in Saudi Arabia. The finalist teams are:
• Team 1: Maram Alamoudi, Joury Jazzar, and Ghalia Kaki
• Team 2: Taha Mandar
• Team 3: Alfaisal Alghamdi, Ahmad Babalghoum, Hosam Almehmadi
The final presentation will be held on Monday, April 27, in front of L’Oréal managers to select the winning team.
21
Apr-2026
Quran Club Celebrates the Completion of Surat Al-Kahf
The Quran Club organized an event to celebrate the completion of reciting and reviewing Surat Al-Kahf at UBT's Corniche campus. The event included a variety of competitions and valuable prizes, prepared by the club's members, the distinguished students Dareen Mubarak and Faiza Al-Madani, under the supervision and guidance of Dr. Abeer Bin Madi, a faculty member at CBA. The event received engagement from university students and faculty members. It was also attended by Dr. Ameen Al-Harbi, Dean of CBA, who praised the participating students, as well as Dr. Wafaa Al-Yafi, a member of the Intellectual Awareness Unit, and Dr. Sarah Melaibari, the supervisor of the General Subjects Department at the college.
21
Apr-2026
UBT Students Visit Millennium Al Masar Hotel
On Tuesday, 21 April, CBA, represented by its Hospitality and Tourism Department students, had the opportunity to visit the Millennium Al Masar Hotel, gaining first-hand insight into hotel operations and industry practices. During the visit, students explored key departments, including Front Office, Housekeeping, Food & Beverage, and Sales & Marketing. They observed how guest experiences are managed from check-in to check-out, learned about service quality standards, and engaged with professionals on topics such as revenue management, customer satisfaction, and operational coordination. This experiential learning opportunity enriched students’ understanding by connecting classroom knowledge to real-world applications and preparing them for the job market.
19
Apr-2026
UBT Hosts Seminar The Role of Sports Management in Shaping Champions
UBT hosted a seminar titled “The Role of Sports Management in Shaping Champions,” represented by the Department of Sports Management at CBA, headed by Dr. Mashael Batarfi. The event was held under the patronage, presence, support, and encouragement of Dr. Abdullah bin Sadiq Dahlan, Chairman of the Board of Trustees; Dr. Weam bin Hosni Tunsi, University President; and Dr. Mahmoud Baissa, Advisor to the Chairman of the Board of Trustees, with the attendance of a distinguished group of experts, specialists, and individuals interested in the sports field. The seminar was organized by the Saudi Sports Management Association, in collaboration with the Arab Scientific Society for Sports Sciences and the Arab Federation for Sports Management and sponsored by the Ministry of Sport and the National Center for Non-Profit Sector Development.
The seminar featured participation from Mr. Abdulaziz bin Mohammed bin Aboud, Director General of the Ministry of Sport branch in the Makkah Region; Dr. Naouk Risan Khraibet Majeed, Chairman of the Arab Scientific Society for Sports Sciences; Dr. Abdulatif bin Ibrahim Bukhari, Chairman of the Arab Federation for Sports Management; and Mr. Mohammed bin Ali Alissa, Chairman of the Saudi Sports Management Association. The seminar addressed the role of sports management in preparing and shaping champions, highlighting the importance of integration between academic and sports institutions in developing national talent and enhancing sports excellence. At the conclusion of the seminar, CBA extends its sincere thanks, appreciation, and gratitude to Dr. Mashael Batarfi, Head of the Sports Management Department, for her outstanding and valuable efforts in organizing and ensuring the success of this seminar. Appreciation is also extended to all university sectors for their support, participation, and cooperation in making this event a success. Special thanks go to the staff of CBA, the Deanship of Student Affairs, Ms. Hala Suliman, Ms. Mai Al-Luwaihiq, Mr. Jamal Heikal, and Mr. Ahmed Jabran, partners in success.
15
Apr-2026
An awareness trip to Erada Psychological Complex (Al-Amal Hospital)
The Intellectual Awareness Unit at the University of Business and Technology organized an educational visit for its students to the Erada and Mental Health Complex (Al-Amal Hospital), with the aim of enhancing awareness of mental health and introducing the therapeutic and rehabilitation services provided in this field.The visit included an introductory tour of the complex’s various departments. The students were warmly received by Dr. Khalid Al-Oufi, General Supervisor of the Erada and Mental Health Complex, and Mr. Mohammed Al-Ghamdi, Director of the Health Awareness Department. During the tour, students were introduced to the operational mechanisms of the complex, as well as its psychological rehabilitation programs and addiction treatment services.The visit also featured an awareness Lecture delivered by Mr. Mohammed Al-Ghamdi, who discussed the concept of addiction, its various types, and the psychological, social, and environmental factors that contribute to it. . The Lecture emphasized the importance of prevention and community awareness, as well as the vital role of families and educational institutions in reducing the spread of this issue. Mr. Al-Ghamdi further addressed the modern treatment programs adopted by the complex, including behavioral and cognitive therapies, rehabilitation programs, and ongoing psychological support. He stressed the importance of seeking help early and encouraged individuals not to hesitate in utilizing the available services. Students expressed their appreciation for the visit, noting that it helped correct many misconceptions about mental illness and addiction. They affirmed that the experience enhanced their understanding of the importance of mental health as an integral part of overall well-being and provided them with practical insights on how to deal with such issues responsibly and with awareness. The visit also offered them a valuable opportunity to observe firsthand the efforts made in providing care and support to patients. At the conclusion of the visit, the Intellectual Awareness Unit reaffirmed its commitment to organizing such awareness programs, which contribute to building responsible student awareness and strengthening the university’s role in serving the community. The initiative reflects the university’s dedication to preparing a generation that is both physically and mentally aware, capable of facing challenges and promoting positive awareness within society.
15
Apr-2026
From Paris to the World: UBT Students Set a New Global Standard in Luxury Hospitality
We are proud to celebrate a remarkable milestone at UBT, the successful completion of the first term of our pioneering scholarship program in Hospitality & Tourism Management, in collaboration with École Ferrières in Paris, the prestigious and leading institution in luxury hospitality. Our students represented UBT and the Kingdom with excellence, confidence, and grace that truly embodying what it means to be global ambassadors. Watching them thrive, grow, and shine in an international environment fills us with immense pride.Their journey was crowned with a special recognition ceremony by École Ferrières celebrating their achievements, held in the presence of Dr. Ramzia Hisham AlBakri, Vice President for Student Affairs, and Ms. Maya Atassi, Supervisor of the Scholarship Program.A truly honorable moment as they were received by His Excellency Mr. Fahd Al-Ruwaily, the Saudi Ambassador, at his residence in Paris, where he personally congratulated them. A moment they earned, and one we are deeply proud of. This initiative reflects UBT’s commitment to shaping future leaders through international experiences, aligned with Saudi Vision 2030 and the Kingdom’s vision for a thriving luxury tourism sector.
To our students: you didn’t just complete a semester, you raised the bar, carried your university with pride, and left a mark we will always celebrate. We can’t wait to welcome you back!
06
Apr-2026
Global Marketing Insights by Dr. Althagafi
The College of Business Administration is proud of Dr. Abdulelah Althagafi, faculty member of the Marketing Department, on the publication of his new book: Essentials of Modern Marketing: Saudi Arabia Edition. Co-authored with Kotler-i & Partners and Malek Aljaafreh, and developed in collaboration with Professor Philip Kotler, widely regarded as the father of modern marketing, this book offers a modern, practical, and Saudi-focused perspective on marketing management, and is now available online. The book is an excellent resource for students, faculty, and practitioners.
01
Mar-2026
UBT participated in the Sports Forum for Women’s Empowerment in the Sports Sector
CBA represented by the Sports Management Program, took part in the International Sports Forum organized by Women in the Middle East and North Africa (WIMENA) in collaboration with the Public Investment Fund (PIF) in Riyadh. The forum aimed to support and empower Saudi women in the field of sports. The participation came upon an invitation from the organizing body to attend the forum held alongside the Women’s Golf Final hosted in Riyadh over three days.
The forum served as a platform for exchanging ideas and expertise in women’s sports, as well as highlighting successful experiences of Saudi women in the sector. Sports Management students also met with leading female professionals in the sports industry at both the local and international levels.
Dr. Mashael Batarfi, Head of the Sports Management Department, emphasized the importance of students attending such events and forums, as they contribute to developing their skills and experiences while linking theoretical knowledge with practical application. She added that this participation represents an important step in strengthening strategic partnerships and building professional networks with local and international experts, which enhances students’ competencies and prepares them for careers in the sports sector.
19
Feb-2026
Lecture on Social Insurance and Its Role in the Labor Market
The College of Business Administration at UBT, through the Insurance and Risk Management Department and under the supervision of the Head of Department, Dr. Rewayda Tobar hosted an awareness lecture delivered by representatives from the General Organization for Social Insurance (GOSI). The session emphasized the significance of social insurance and its vital link to the labor market, highlighting its role in protecting employees and supporting workforce stability.
19
Feb-2026
Workshop on Financial Fraud
The College of Business Administration at UBT, through the Accounting Department, organized a workshop on financial fraud. It was presented by Mr. Khalid bin Mohammed Fidaa Bahjat, a lawyer, certified public accountant, and bankruptcy trustee, on Tuesday, February 17, at the university campus in North Obhur.
Students actively participated in the discussion and appreciated the scientific content and practical real-life examples, which helped them better understand financial fraud and how it works. Around 50 students attended, in the presence of the college’s Vice Dean, Dr. Abdullah Silawi, and faculty members from the Accounting Department.
19
Feb-2026
Lecture on Entrepreneurial Timing
The College of Business Administration at UBT, represented by the Retail Management Department and under the supervision of its faculty member Dr. Sarah Zakor, hosted a guest lecture presented by Mr. Abdullah Al-Ghamdi, founder of Tabor Restaurant. The lecture aimed to strengthen experiential learning within the retail and entrepreneurship curriculum.
Attended by approximately fifty students, the session focused on the critical question of entrepreneurial timing, exploring when to launch a business,, and when restraint may be the smarter choice. It bridged theoretical frameworks with real-world practice, addressing challenges in the retail and food service sectors.
Students learned from Mr. Al-Ghamdi’s entrepreneurial experience, discussing decision-making, risk, and market readiness. The initiative highlights the commitment to applied learning, strengthening students’ professional skills and promoting academic-industry collaboration.
19
Feb-2026
UBT Participates in Water Sector Hackathon
The College of Business Administration, represented by the Retail Management Department faculty member Dr. Sarah Zakour, participated in the Water Sector Hackathon held from 8 to 10 December. The event aimed to foster innovation and support the development of market-ready solutions in the water sector.
Dr. Zakour supervised the mentoring activities throughout the hackathon, which included in-person and virtual bootcamps followed by a final phase focused on investor pitching, market entry strategies, and the development of strategic partnerships.
On 9 December, Dr. Sarah led the one-to-one mentoring sessions in collaboration with a team of experienced mentors. These sessions focused on enhancing investment readiness, refining business models, strengthening market validation, and identifying partnership opportunities. Through her supervisory role, Dr. Zakour helped improve the mentoring outcomes and supported teams in advancing their innovations toward scalable, market-ready solutions.
17
Feb-2026
University of Business and Technology Secures Silver in Recreational Dodgeball Championship
The University of Business and Technology (UBT) proudly celebrates the achievement of its women’s dodgeball team, who earned second place in the Recreational Dodgeball Championship held on Monday, February 16, 2026. The tournament was organized by Jeddah International College under the supervision of the Saudi University Sports Federation. Representing UBT, eight talented student-athletes competed among six universities and more than 40 players in a highly competitive environment. The championship showcased the continued growth of dodgeball within Saudi universities and reflected the strong determination, resilience, and sportsmanship demonstrated by UBT’s team, who delivered an outstanding performance all the way to the final match. This participation aligns with the strategic goals of the Deanship of Student Affairs, represented by the Women’s Sports Club at the Corniche Campus. Through such initiatives, UBT remains committed to empowering female students in sports, fostering a culture of physical activity, and providing meaningful opportunities for participation in university championships. These efforts contribute to developing leadership skills, strengthening teamwork, and enhancing the University’s position in the Physical and Sports Performance Index among Saudi universities. UBT extends its sincere congratulations to the team for this well-deserved accomplishment and looks forward to continued success in future competitions.
09
Feb-2026
UBT Participates in the Coordination Meeting Between Saudi and British Universities
Following the direction of the University President, H.E Dr. Weam Hosni Tunsi, UBT participated in the coordination meeting bringing together British universities and Saudi private universities and colleges,taking place at Imam Mohammad Ibn Saud Islamic University. UBT was represented at the meeting by Prof. Haneen Mohammad Shoaib, Consultsnt of the Chairman of the Board of Trustees, as part of the efforts to enhance international academic cooperation and explore opportunities for institutional partnerships and the exchange of expertise across a range of academic and research fields. The meeting aimed to strengthen collaborative frameworks between Saudi and British higher education institutions, expand academic and research partnerships, and support the advancement of quality education and global engagement in line with national higher education development objectives.
17
Jan-2026
UBT Participates in the Digital Health Hackathon
CBA, represented by Dr. Hawazin Metair, a faculty member in the BAIS department, participated in the Digital Health Hackathon organized by Batterjee College on January 17, 2026.
Dr. Hawazin Metair participated as a speaker in the panel discussion titled AI- and Data-Driven Healthcare, where she highlighted the role of artificial intelligence and data analysis in advancing healthcare.
This participation reflects the active role of CBA’s faculty members and their commitment to academic engagement and knowledge exchange.
26
Dec-2025
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Dec-2025
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18
Dec-2025
First Cohort of SCM Students Complete Odoo Diploma
The Supply Chain Management Department at the College of Business Administration celebrated the success of its first group of students, with 16 students successfully completing the Odoo Student Diploma. Dr. Karim Soliman, Head of the Supply Chain Management Department, congratulated the students and praised their hard work, dedication, and commitment during the program. He also thanked Prof. Noor Al-Maaitah and Dr. Mosab Habani, faculty members in the department, for their strong academic efforts and continuous support, which helped make this achievement possible. He noted that this success shows the department’s focus on improving students’ practical skills and preparing them for the needs of the job market.
18
Dec-2025
University of Business and Technology Participates in World Aviation Day Event at Flyadeal Headquarters.
The University of Business and Technology (UBT) participated in the World Aviation Day event held at Flyadeal Headquarters in Jeddah, organized by Global Shapers – Jeddah Hub in collaboration with Flyadeal, as part of an educational and career-focused initiative aimed at introducing students to professional opportunities within the aviation sector. The visit aimed to provide students with insights into career pathways in the aviation industry, as well as exposure to inspiring professional experiences shared by Flyadeal executives and staff. Students also took part in interactive and discussion sessions covering key areas such as operations, commercial functions, and finance. The event additionally included a guided tour of the company’s headquarters, allowing students to explore the work environment firsthand and gain a deeper understanding of the nature of careers in the aviation sector, contributing to the expansion of their professional perspectives. UBT’s participation in this event reflects its ongoing commitment to supporting initiatives that empower students, enhance their career awareness, and strengthen their readiness for the labor market through partnerships with leading industry organizations.
18
Dec-2025
University of Business and Technology Hosts the Project Management Championship in Partnership with Beyond Academy
The University of Business and Technology (UBT) hosted the Project Management Championship, organized by Beyond Academy and strategically sponsored by UBT, with the participation of more than 70 students from various universities.
The championship aimed to enhance students’ practical project management skills and equip them with key competencies highly demanded in the job market, including planning, teamwork, problem-solving, communication, and decision-making. The initiative was designed to bridge the gap between academic knowledge and professional practice, preparing students to meet the evolving needs of today’s labor market.
Over the course of the championship, which spanned several days, participants took part in intensive training sessions and competitive project challenges, where they had the opportunity to present their ideas and projects before industry professionals and experts in an interactive learning environment that combined both academic and practical perspectives.
The championship concluded with a closing ceremony, during which the results were announced. Team Flow, from the College of Engineering, secured second place, following an outstanding performance that reflected a high level of professionalism and strong teamwork.
UBT extends its sincere appreciation to Dr. Basmah El-Zein for delivering an inspiring motivational talk to the participants during the championship activities, and to Dr. Bandar Al-Tubaishe for his valuable contribution as a member of the judging panel and his role in evaluating the projects.
The university’s strategic sponsorship of this championship reflects its ongoing commitment to supporting high-impact initiatives, strengthening partnerships with professional organizations, and fostering experiential learning opportunities that enhance students’ readiness for the job market.
17
Dec-2025
UBT Participates in MiyahThon 2 Mentorship Program
UBT, represented by Dr. Sarah Zakour, a faculty member in the College of Business Administration’s Retail Department, participated in the national innovation initiative MiyahThon 2. The initiative brings together entrepreneurs, researchers, and creative talents to address complex water challenges and transform promising ideas into real-world applications. Dr. Sarah played a key mentorship role during the event, offering strategic guidance to the participating teams. Her mentorship helped refine project ideas, strengthen problem definitions, and ensure that solutions were both technically viable and economically sustainable. The mentorship sessions, held at the Ritz-Carlton Jeddah, enabled teams to enhance their prototypes, sharpen their value propositions, and align their innovations with industry needs and global best practices. The collaborative environment encouraged creativity, teamwork, and confident preparation for the upcoming stages of the competition.
17
Dec-2025
Sheikh Ahmed Hassan Fitaihi Named as a Main Sponsor of the 19th Asia-Pacific Conference on Giftedness 2026
The University of Business and Technology (UBT) announces Sheikh Ahmed Hassan Fitaihi as the Main Sponsor of the 19th Asia-Pacific Conference on Giftedness (APCG 2026). His sponsorship reflects his strong commitment to fostering talented minds and supporting innovative educational pathways. APCG 2026 will take place at UBT in Jeddah from 7–11 February 2026, under the patronage of H.E. Yousef Al-Benyan, Minister of Education. The conference will gather leading experts from around the world under the theme: “Fast Forward: A Vision for Gifted Education 2050.” Sheikh Fitaihi’s support aligns with the Kingdom’s vision to empower gifted learners, enhance educational excellence, and build a future-ready generation capable of global competitiveness.
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Student’s Testimonial
I am proud to be one of the graduates of the University of Business and Technology, a distinguished university in its thinking and approach, and in shaping talents to empower its students to enter the job market.
Almuhannad Ahmed Fouad Zarea
UBT Created to make us special !!
Saja Khalil Wafi
All the pride in our graduation from the University of Business and Technology, and thanks to those who have done a kindness, praise to those who have done good, and great gratitude to those who continue to give.
Engineer/ Abdulaziz Hamid Al-Maliki
UBT is the place for dreamers and future makers
Sahar Mohammed Al-Smdani
The secret of success is not to give up.
Eng. Mohannad Nawaf Najem
The master's experience with the University of Business and Technology is one of the most beautiful experiences that shaped me, helped me discover myself and my skills, and provided me with many opportunities after graduation.
Morouj Mohammed Dardeer
you can’t read the same chapter of your life if you keep re-reading the last one
Majed Marwan Nouh
Thank you truly for being part of my journey; it’s such a wonderful opportunity to be UBT Alumni
Alanoud Fayez Aldhahri
The University of Business and Technology is a badge of honor on my chest; I am always keen to employ its graduates due to their exceptional competencies. Indeed, education is for work.
Mohannad Osama Mahjoub
I had the great honor of being one of the graduates in Human Resource Management with a master's degree from the University of Business and Technology. You have always been a constant source of pride and a badge we wear on our chests.
Amal Khalid Al-Dhaher
"I am proud to be one of the graduates of the University of Business and Technology, a distinguished university in its thinking and approach, and in shaping talents to empower its students to enter the job market."
Almuhannad Ahmed Fouad Zarea
Simple Statement for the University: “UBT Created to make us special !
Saja Khalil Wafi
All the pride in our graduation from the University of Business and Technology, and thanks to those who have done a kindness, praise to those who have done good, and great gratitude to those who continue to give.
Abdulaziz Hamid Al-Maliki
Simple Statement for the University: “UBT is the place for dreamers and future makers
Sahar Mohammed Al-Smdani
The secret of success is not to give up.
Mohannad Nawaf Najem
You can’t read the same chapter of your life if you keep re-reading the last one.
Majed Marwan Nouh
The master's experience with the University of Business and Technology is one of the most beautiful experiences that shaped me, helped me discover myself and my skills, and provided me with many opportunities after graduation.
Morouj Mohammed Dardeer
Simple Statement for the University: Thank you truly for being part of my journey; it’s such a wonderful opportunity to be UBT Alumni
Alanoud Fayez Aldhahri
"The University of Business and Technology is a badge of honor on my chest; I am always keen to employ its graduates due to their exceptional competencies. Indeed, education is for work."
Mohannad Osama Mahjoub
Simple Statement for the University: “I had the great honor of being one of the graduates in Human Resource Management with a master's degree from the University of Business and Technology. You have always been a constant source of pride and a badge we wear on our chests.”
Amal Khalid Al-Dhaher
The destination, even if it is a goal, but it is not the basis. It is the journey! In the College of Law, you find the basis that prepares you for the job market to reach your destination with the necessary skills and experience to achieve your goals.
Anhar Barayan
Jeddah College of Law equipped me with essential legal knowledge, practical skills, and a strong foundation in integrity and excellence. The supportive faculty and rigorous curriculum prepared me to excel as a legal professional and make a meaningful impact in the field.
Mohammed Alghamdi
I am glad to study in UBT
Candiate1