Faculty Member Profile
Sharifah Ahmed
Assistant Professor
College of Business Administration- Jeddah
Major of Marketing - College of Business Administration - J
Overview
Dr. Sharifah Fatimah Syed-Ahmad (Ph.D., University of Western Australia) is an Assistant Professor at the Marketing Department, College of Business Administration, University of Business and Technology, Jeddah, Saudi Arabia.
Dr. Sharifah had taught at the Prince Sultan University, Riyadh, Saudi Arabia and the University of Malaya, Kuala Lumpur, Malaysia.
She has a Bachelor of Business Administration degree from the University of Michigan, USA, Masters in Public Relations from the University of Stirling, UK, and PhD from the University of Western Australia, Australia.
Contact Information
sf.ahmad@ubt.edu.sa
Qualifications
Prince Sultan
University, Riyadh, KSA:
- Received Excellent
Coordinator Award (Women’s Campus) 2013/2014, CBA
- Nominated Rector’s
Award for Distinguished Teaching 2017/2018, 2018/2019
University of Malaya, Kuala Lumpur, Malaysia:
- Received Special Award
for Academic Staff-Excellent Contract Staff (Female), 2012, Faculty of Business
and Accountancy
- Received Certificate for Service Excellence in year 2001, 2002 and 2006, International and Corporate Relations Office
PhD:
- Awarded University of
Western Australia Business School Travel Awards for the Australia New Zealand
Marketing Academy Conference (ANZMAC) 2008 conference
- Awarded the Malaysian Government and
University of Malaya scholarship for PhD program University of Western
Australia, Australia
Exprience
Prince Sultan University, Riyadh, Saudi Arabia,
August 2013 - August 2019
Assistant Professor, Marketing Department, College of Business
Administration
University of Malaya, Kuala Lumpur,
Malaysia , 1999 – June 2013
Lecturer, Faculty
of Business and Accountancy (April 2012 – June 2013)
Tutor, Faculty of Business and
Accountancy (June 2007 – March 2012)
Assistant Registrar,
International & Corporate Relations Office (July 1999 – June 2007)
University of Western Australia,
Australia, January-February 2008
Tutor, Marketing Management
Universiti Tun Abdul Razak, Kelana
Jaya, Malaysia, June-July 2006
Course Leader and Lecturer
(Part-time), Brand Management
Salesforce (M) Private Limited, Kuala
Lumpur, Malaysia, 1998 - 1999
Customer Service Executive
Research
Digital Marketing
Islamic Tourism
Consumer Behavior
Word of Mouth
Teaching Techniques
Online Research Techniques
Social Media
Publications & Links
Article
Published
Social Networking as a Marketing Tool: The Case of a Small Australian Company
Syed-Ahmad, Sharifah Fatimah and Murphy, Jamie,
Article
Published
Audience Response to Travel Photos and Arab Destination Image
Syed-Ahmad, Sharifah Fatimah; Musa, Ghazali; Klobas, Jane Elisabeth and Murphy, Jamie,
Article
Published
A YouTube analysis of Muslim scholar reactions to Trump’s electoral outcome: social work implications
Yusof, Yusmarhaini; Syed-Ahmad, Sharifah Fatimah; Mainal, Azizah; and Murphy, Jamie,
Book Chapter
Published
ARABIAN SIGHTS: Shared Muslim States' Photos". In J.Jafari and N.Scott (Eds), Tourism in the Muslim World
Syed-Ahmad, Sharifah Fatimah; Pengiran-Kahar, Dayangku Ida Nurul-Fitri; Medabesh, Ali and Murphy, Jamie,
Article
Published
Transitioning to Flipped Classrooms: Instructors’ Perspectives
Dalbani, Hala; Eissa, Safaa; Syed-Ahmad, Sharifah; and Almushrraf, Norah,
Article
Published
The Hijab: A Tourism Image in the Arab World
Pengiran-Kahar, Dayangku Ida Nurul-Fitri; Syed-Ahmad, Sharifah Fatimah; Bruel, Lisbet and Murphy, Jamie,
Scopus
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