Faculty Member Profile
Abdulelah Al-Thagafi
Assistant Professor
College of Business Administration- Dahban
Major of Marketing - College of Business Administration - D
Overview
Experienced Lecturer with a demonstrated history of working in the higher education industry. Skilled in Marketing Management, Fast-Moving Consumer Goods (FMCG), Business Planning, Market Research, and Analytical Skills. Strong education professional with a Doctorate focused in Business, Management, Marketing, and Related Support Services from Glasgow Caledonian University.
Contact Information
a.althagafi@ubt.edu.sa
966122159116
Qualifications
from Durham University:
Critical Evaluation of research information
Managing Information for Your Doctorate (including Endnote)
Long Documents in Word
An introduction to SPSS for Windows
Getting Published in Science
Using Interviews in Research
Preparing to Teach Large Groups
Introduction to Applied Quantitative Data Analysis
Exprience
Academic Reviewer for Journal Papers (
Lecturer in Marketing (UBT - Since 2013)
Assistant Brand Manager - Savola Foods (From 2009 to 2011)
Marketing & Sales Planner - Jamjoom (From 2002 to 2006)
Research
Consumer Behaviour
Marketing Strategy
Publications & Links
This information will be updated soon !
Scopus
The Impact of Consumer Sensory Processing on Consumer Buying Behaviour: The Role of Sensory Congruence and Sensory Dominance
Volume: 495 LNNS EID: 2-s2.0-85135058589 DOI: 10.1007/978-3-031-08954-1_90
Journal: Lecture Notes in Networks and Systems
Digital marketing for Saudi Arabian university student recruitment
Volume: 12 Issue: 5 EID: 2-s2.0-85106356962 DOI: 10.1108/JARHE-05-2019-0119
Journal: Journal of Applied Research in Higher Education
Understanding the relationship between culture and sensory marketing in developing strategies and opportunities in emerging economies: A cross-cultural study
EID: 2-s2.0-85016789824 DOI: 10.4018/978-1-5225-2206-5.ch011
Journal: Promotional Strategies and New Service Opportunities in Emerging Economies