Faculty Member Profile
Mohammed Zulfeequar Alam
Professor
College of Business Administration- Dahban
Major of Marketing - College of Business Administration - D
Overview
Dr. Mohammad Zulfeequar
Alam obtained his Ph.D. Degree in 2005 from Aligarh Muslim University, Aligarh
(AMU), India.
He is currently serving
as Associate Professor, Dept. of Marketing, University of Business &
Technology (UBT), Jeddah, Kingdom of Saudi Arabia.
Dr. Alam has authored a
book which has a significant impact on the marketing of alternative medicines,
and it has also been cited in the report submitted by WHO, United Nations:
Economic and Social Council in 2014, as well as it appeared various
international levels of citations. He has to his credit
several research papers published in multiple journals and attended numerous workshops and conferences of national and international reputation. In addition, Dr. Alam
has been review board members of numerous journals/ committees at the national
and international level following are the names a few among them.
- Member of International Committee for Evaluating Rating
of Conference (ICEROC) Australia
- Member of Editorial Review Board of Textbook
"Integrated Marketing Communication, Pearson Global (8th Edition).
- Journal of International & Interdisciplinary
Business Research, Fort Hays State University, Hays KS 67601 USA
- Editorial Board team of European Marketing and
Management Association (EUMMAS) South-European Branch, Regional Office
Bosnia and Herzegovina
Contact Information
zulfeqarm@ubt.edu.sa
966122159185
Qualifications
1. Received the Prestigious "Dr. Abdullah Dahlan Best Scientific Research Award-2016" by University of Business and Technology, KSA, dated 09 May 2017 at Hilton, Jeddah, and Kingdome of Saudi Arabia.
2. Received the outstanding researcher award of the year- 2017 from CBA at College level at CBA, UBT, Jeddah, KSA.
3. Received Best Poster Presentation Award for the paper entitled "Impact of Social Media and its Influence on Purchasing Behavior of Saudi Consumers: An Empirical Study, of 3rd Research Symposium at UBT, Jeddah, KSA (2018).
4. Received the researcher of the Month certificate (November- 2016) from UBT at University level at CBA, UBT, Jeddah, KSA.
Exprience
Dr. Mohammad Zulfeequar Alam started his carrier as a projects coordinator in the Institute of
Objective Studies (“IOS” a consultative body empanelled with the Economic and
Social Council of United Nations), New Delhi India in 2005. He has been an
appointed faculty on board and served as Head of Department of Management
Studies at Sacred Heart Degree College, Sitapur, U.P. in 2006. As well as he served
as a deputy controller of examination in Sacred Heart Degree College on behalf
of Kanpur University in 2007. Dr. Alam served as an Assistant Professor & was the Founder Head of the Dept. of Management
Studies in Jahangirabad Institute of Technology, Barabanki, U.P since 2007-08. He
is currently serving as Associate Professor of Marketing, University of Business
& Technology (UBT), Jeddah, Kingdom of Saudi Arabia.
Research
My research interests are focused
on the practice of marketing as a profession. I have successfully designed,
organized, monitored and conducted marketing research studies on a vast range
of consumer products and services national and international levels. I had
engaged myself in providing turn-key project for banking services research
studies were the integral to the project which was funded by leading financial
institutions, Aligarh Garmin Bank and NBARD (by Govt. of India on the topic
"An Evaluation Study on the Impact of Integrated Rural Development Program
(IRDP) in Aligarh District, U.P" in 1999.
Supervise / Guide the students in
any marketing topic. In the past I have successfully evaluated two PhD students
work and supervised several Master Dissertations. Here, suggest broad areas of
my research but not limited to the given topic that can be converted in to
potential topic of research after the discussion with students. The sectors can
be identified like, SMEs, E commerce, Travel and Tourism Services, Higher
Education, Hotels Industry, Banking Services, Health Services, Telecommunications
& Information Technology Services, Real Estates Marketing, etc. keeping in
mind the availability of the data, time, cost and other factors associated with
it. My research expertise falls into the following Marketing Areas: "
MARKETING STRATEGIES " CONSUMER PSYCHOLOGY " DIGITAL AND SOCIAL
MARKETING " RETAIL MANAGEMENT, SERVICES MARKETING (INCLUDES ALL THE
SERVICES SECTORS) " RETAIL AND LOGISTICS " BRANDING "
ADVERTISING AND SALES PROMOTIONS " BUSINESS TO BUSINESS (B to B) BUYERS
" INTERNATIONAL MARKETING, ETC.
Publications & Links
Article
Published
Sustainable/ Green Product Packaging from the Shoppers Perspective: A Case of Saudi Arabia
Salah Abunar and Dr Mohammad Zulfeequar Alam,
Article
Published
Covid-19 Influence on Travelers/ Commuters' Attitude towards Taxi Services in Saudi Arabia
Mohammad Zulfeequar Alam,
Book Chapter
Published
Influence of Covid-19 Pandemic on Grocery Shopper Behavior in Relation to 4Ps of Marketing: An Empirical Study
Mohammad Zulfeequar Alam,
Article
Published
“E- Word of Mouth and Its Influence on Adolescent Purchase Behavior towards Dietary Supplements
Heba Jamal, Mohammad Zulfeequar Alam,
Book Chapter
Published
Consumer’s involvements with Social Media in Saudi Arabia; A Marketing Perspectives
Dr Mohammad Zulfeequar Alam,
Article
Published
“Marketing Strategies For The Promotion of E-Commerce in Saudi Arabia”
Dr Mohammad Zulfeequar Alam,
Article
Published
“Profitability of energy sector companies of Saudi Arabia: Mutual analysis based on revenue and investment”
Anis Ali, Mohammad Zulfeequar Alam,
Article
Published
The Impact of The Rising Costs of Gasoline on Automobiles Owners in Saudi Arabia
Mohammed S Mirah 1 , Youssif Albarmawi 2 , Dr. Mohammad Zulfeequar Alam 3,
Scopus
Investigating towards the sustainable green marketing environment of readymade apparel industries: A structural equation modelling approach
Volume: 12 Issue: 1 EID: 2-s2.0-85176590203 DOI: 10.5267/j.uscm.2023.9.001
Journal: Uncertain Supply Chain Management
Evaluating the Adoption of Sustainable Marketing Strategies towards Electronics Industries Business Performance
Volume: 12 Issue: 3 EID: 2-s2.0-85202166097 DOI: 10.13044/j.sdewes.d12.0523
Journal: Journal of Sustainable Development of Energy, Water and Environment Systems
Analyzing the use and benefits of green communication in higher educational institutes
Volume: 8 Issue: 3 EID: 2-s2.0-85192732318 DOI: 10.5267/j.ijdns.2024.2.003
Journal: International Journal of Data and Network Science
Appraising the Buyers Approach Towards Sustainable Development with Special Reference to Buying Habits and Knowledge Source of Green Packaging: A Cross-Sectional Study
Volume: 19 EID: 2-s2.0-85159294717 DOI: 10.37394/232015.2023.19.37
Journal: WSEAS Transactions on Environment and Development
Influence of Covid-19 Pandemic on Grocery Shopper Behavior in Relation to 4Ps of Marketing: An Empirical Study
Volume: 495 LNNS EID: 2-s2.0-85135064112 DOI: 10.1007/978-3-031-08954-1_105
Journal: Lecture Notes in Networks and Systems
A Study on The Selection Motives and Challenges Faced by Consumers Concerning Green Packaged Products
Volume: 12 Issue: 4 EID: 2-s2.0-85179446223 DOI: 10.18421/TEM124-38
Journal: TEM Journal
An investigation on the use of digital marketing towards the customer satisfaction and brand loyalty of restaurants in Saudi Arabia
Volume: 7 Issue: 4 EID: 2-s2.0-85169048425 DOI: 10.5267/j.ijdns.2023.8.013
Journal: International Journal of Data and Network Science
Covid-19 Influence on Travelers/ Commuters' Attitude towards Taxi Services in Saudi Arabia
Volume: 20 EID: 2-s2.0-85152008033 DOI: 10.37394/23207.2023.20.58
Journal: WSEAS Transactions on Business and Economics
Children’s predilections concerning the fast-foods/junk-foods in Saudi Arabia
Volume: 11 Issue: 1 EID: 2-s2.0-85078543058
Journal: International Journal on Emerging Technologies