Providing a high-quality education in advertising Management aligned with national and international standards. It serves the needs of the industry through education and advocacy. Its curriculum equips students with practical skills and knowledge required to become successful leading advertising communications professionals in the local and global business environments.
- To graduate qualified personnel capable of advertising strategic planning and handling advertising accounts.
- To encourage students' engagement with the advertising industry in the kingdom and internationally.
- To attract talented candidates for teaching and research positions, and to prepare and motivate them to enhance their capabilities.
- To encourage research projects and participation in industry problem solving.
- To offer classes and workshops for the various sectors requiring strategic advertising management
- To provide consultations in the advertising industry.