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Careers and Employability

The Marketing program at the CBA has an outstanding employment record with local and international companies. Due to the nature of the marketing field, the program exposes students to real-life business scenarios. Furthermore, the courses comprise projects that reflect genuine marketing activities that enhance students’ skills and experience. The following list includes some of the activities students take part in:

  • Extensive market research
  • Designing an integrated marketing campaign
  • Comprehensive steps of market planning, implementation, and control
  • COOP training at a marketing department or firm
  • Participate in challenges and competitions (e.g., under the supervision of our distinguished faculty, our students have participated and won various competitions such as the Dr. Abdullah Dahlan Innovation and Entrepreneurship Award and Nestlé’s case study competition).

Our graduates are qualified to pursue employment opportunities as the following:

  • Product or brand manager
  • Account executive (advertising)
  • Marketing communications coordinator
  • Social media specialists
  • Sales executive
  • Marketing & promotion manager
  • Marketing data analysis
  • Public relations manager
  • Marketing channels manager